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European EV Sales Increased Over 13% YoY in Q1 2023 with Tesla Model Y as Bestseller

  • EV sales penetration dropped to 18.4% in Q1 2023 from 27.6% in Q4 2022
  • 特斯拉模型Y是最畅销的EV模型all major countries except Spain.
  • EV sales penetration is expected to exceed 25% again by the end of the year.

London, New Delhi,San Diego, Buenos Aires, Hong Kong, Beijing, Seoul – July 5, 2023

Europe’s passenger electric vehicle* (EV) sales increased by more than 13% YoY in Q1 2023, according to the latest research from Counterpoint’sEurope Passenger Electric Vehicle Model Sales Tracker. While overall passengercar salesin Europe are showing signs ofimprovement, they have not yet reached pre-COVID-19 levels. In terms ofoverall EV sales德国领导包,关闭ly followed by the UK, France, Italy, the Netherlands and Norway. Meanwhile, the share of EVs in total passenger vehicle sales was the highest in Norway and the Netherlands.

In Q1 2023,Battery EV(BEV) salesjumped 32% YoYwhile plug-in hybrid EV (PHEV) sales declined 13% YoY. Consequently, the EV share of total passenger vehicle salesdeclinedduring the quarter from that a year ago.

Meanwhile, there has beennotable progressin the European market for Hybrid EVs (HEV)和来说电动汽车(MHEVs). This indicates that Europe is making efforts to tap into the lower-end EV market while simultaneously developing battery ecosystems and fostering a circular economy. These initiatives are being undertaken before placing a stronger emphasis on pure EV sales.

Europe EV Sales Share by brand

Commenting on the market dynamics,Senior Analyst Soumen Mandalsaid, “In Q1 2023, mostEuropean EV saleswere captured by the top five automotive groups – Volkswagen Group, Tesla, Stellantis, Mercedes-Benz and Hyundai-Kia. They accounted for nearlytwo-thirdsof the market share. When it comes to pure electric vehicles (BEVs),Teslaholds the second position, slightly behindVolkswagen. In the plug-in hybrid electric vehicle (PHEV) market, Volkswagen takes the lead, followed byMercedes-BenzandBMW.”

Chinese EV manufacturersstruggled to increase their market share in Europe during the quarter. However,MG, BYD, NIO, ORAandAiwaysmanaged to improve their sales compared to the previous year. On the other hand,LYNK & CO,HongqiandXpengfaced challenges in the European market. Nevertheless, we expect Chinese automakers to be able to enhance their market share in the coming quarters by offering cost-effective vehicles with advanced features, as the EV market is expected to perform better.”

Thetop-selling EV modelduring Q1 2023 was theTesla Model Y, followed by theVolvo XC40,Tesla Model 3, Volkswagen ID.3, and Audi Q4 e-tron. These top five models account for nearly a quarter of the total shipments. The Tesla Model Ydominatesthe market across major European countries, demonstrating Tesla’s strong brand presence in the region, except in Spain where it faces more competition.

European EV sales Q1 2023

Discussing the market outlook,Research Vice President Peter Richardsonsaid, “The penetration of EVs in total passenger vehicle sales in Europe experienced adeclinethis quarter, dropping to 18.4% from 27.6% in Q4 2022. This is a significant shift compared to the previous trend of continuous QoQ growth. Except France, all major countries experienced this decline during Q1 2023.”

“Several factors contributed to this decline, including theunstable economic conditionsand the removal of EV subsidies by Norway. Germany, the largest EV market in Europe, experienced a decline as thelooming recessionandcautious consumer spendinghurt the EV market. These circumstances impacted the overall adoption of EVs in the region. However, since April, the European region has shown signs of recovery. As a result, we expect the share of EVs to rebound andsurpass 25%again by the end of this year.”

*Sales refer to wholesale figures, i.e. deliveries from factories by the respective brands/companies.

*The countries in this study include Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, the UK and Ukraine.

*For EVs, we consider only BEVs and PHEVs. Hybrid EVs and fuel cell vehicles (FCVs) are not covered by this study.

The comprehensive and in-depth ‘Europe Passenger Electric Vehicle Sales Tracker, Q1 2018-Q1 2023’ is now available for purchase atreport.www.arena-ruc.com.

Feel free to reach us at press@www.arena-ruc.com for questions regarding our latest research and insights.

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts

Abhik Mukherjee

Soumen Mandal

Neil Shah

Peter Richardson

Follow Counterpoint Research

press@www.arena-ruc.com

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Berlin Factory Takes Tesla to Top Spot in Europe EV Sales as Chinese Brands Gain Ground

  • EVs contributed over 29% of Europe’s total passenger vehicle sales in Q4 2022.
  • Chinese EV brands sold nearly 58,000 units in Europe during 2022.
  • Europe’s EV sales are expected to exceed 4 million units in 2023.

London, New Delhi,San Diego, Buenos Aires, Hong Kong, Beijing, Seoul – March 6, 2023

Europe’s passenger electric vehicle* (EV) sales in Q4 2022 grew over 34% YoY to bring the 2022 total to over 2.7 million units, according to the latest research from Counterpoint’sGlobal Passenger Electric Vehicle Model Sales Tracker. Battery EVs (BEVs) continued to increase their share, growing by 36% YoY to account for almost 63% of all EV sales, while plug-in hybrid EVs (PHEVs) accounted for the rest. Germany was the largest EV market in Europe with almost 39% of total sales, followed by the United Kingdom and France. Germany also remained Europe’s fastest-growing EV market in Q4 2022 with 75% YoY growth, while Norway and Sweden’s overall passenger vehicle sales had the highest EV share in the continent. In terms of brands, Tesla managed to overtakeMercedes Benzto grab the top spot in Europe.

Commenting on the market dynamics,Research Analyst Abhik Mukherjeesaid, “EV sales in Europe are increasing at a slower pace than expected. But since many European brands target to convert most of their models to electric by 2025, we expect EV sales to accelerate in the next two years. European automakers need to keep a close eye on Chinese competitors. MostChinese brands, like BYD, Lynk, NIO and XPeng, made their European debut in 2021, selling just under 21,000 EVs cumulatively. In 2022, Chinese brands sold almost 58,000 EVs, capturing over 2% of the market. With the current trajectory, their share is expected to double to around 5% by the end of 2023.”

Europe EV Sales Share

Market summary

Teslabecame Europe’s top-selling EV brand in Q4, dethroning Mercedes Benz. Tesla’s Model Y also became thebest-selling EVin Europe during Q4 and for the full year of 2022, followed by its Model 3. Production capacity at Tesla’s Berlin factory reached 3,000 units per week in November 2022. The factory played a crucial role in Tesla becoming the best-selling EV brand.

Volkswagen’s EV sales grew by almost 48% YoY in Q4, helping it stay the second best-selling EV brand in Europe. Volkswagen has been spearheading its ID models and the launch of an updated version of the ID.3 model will help the brand hold its position more firmly.

Mercedes-Benzsold over 76,000 EVs in Europe during Q4, a growth of 46% YoY. The top-selling models were the A-Class, EQA and GLE-Class. PHEVs accounted for almost 67% of Mercedes’ Q4 EV sales. Tesla and Volkswagen pushedMercedesto third place in Q4 2022.

Europe top 10 models

Discussing the market outlook,Senior Analyst Soumen Mandalsaid, “EVs contributed over 29% of Europe’s total passenger vehicle sales in Q4 2022. We expect that more than4 million EVswill be sold across Europe in 2023. The rise of Chinese brands will likely pose a threat to local manufacturers. Lynk & Co, a subsidiary of Geely Holding, sold over 20,000 PHEVs during Q4 2022, with its Lynk 01 model entering the list of top 10 best-selling EV models in Europe. The implementation of strict laws to limit carbon emissions makes battery manufacturing costlier across Europe, thus making European-produced EVs more costly than those imported from China. Unless policies are brought for vehicle imports, the sales of Chinese EVs will continue to increase across Europe.”

*Sales refer to wholesale figures, i.e. deliveries from factories by the respective brands/companies.

*The countries in this study include Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom and Ukraine.

*For EVs, we consider only BEVs and PHEVs. Hybrid EVs and fuel cell vehicles (FCVs) are not covered by this study.

The comprehensive and in-depth ‘Global Passenger Electric Vehicle Sales Tracker, Q1 2018-Q4 2022’ is now available for purchase atreport.www.arena-ruc.com.

Feel free to reach us at press@www.arena-ruc.com for questions regarding our latest research and insights.

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts

Abhik Mukherjee

Soumen Mandal

Neil Shah

Peter Richardson

Counterpoint Research

press@www.arena-ruc.com

RelatedPosts

Powering Electric Vehicle Dominance – Lessons from China and Norway

Based on figures reported in the latest edition of the International Energy Agency’s (IEA)Global Electric VehiclesOutlook, over one million electric cars were sold around the world in 2017, a new record. The cumulative number of electric and plug-in hybrid cars on the world’s roads is now estimated to be well over 3 million, a 54% increase from 2016.

China remains, by far, the largest electric car market in the world, accounting for half the volume with 580,000 electric cars sold in 2017 – a 72% Y/Y increase. But more definitively, electric cars accounted for 39% of new car sales in Norway, with over 62,000 units sold, making it the world’s leader inelectric vehiclesby market share.

Clearly, there are a few lessons to be learned by other countries from the sustained EV dominance of China and Norway, on how to successfully encourage adoption of new energy vehicles (NEVs) by their citizens.

The China Story

The exponential growth in automobiles experienced byChina创造了一个主要的抵押品环境问题,especially in metro cities Shanghai, Beijing and Guangzhou. While these city governments have already reacted by restricting auto sales to moderate vehicle population growth, the Chinese government has also simultaneously made a big commitment to develop the NEV industry. Focusing on low emissions car development, the government launched the green initiative in a major way in 2009, with 13 cities prioritised to pilot the programme. Since then, there has been no relenting by the government, resulting inChinabecoming the largest EV market in the world in 2016. In fact, investments by EV companies in China are emerging to be some of the largest in the world today in terms of production volumes.

显然,可以主要在中国发展电动汽车attributed to supportive government policy, including public procurement programs, financial incentives; reducing purchase price of EVs significantly, tighter fuel-economy standards, stringent emission regulations, low/zero emission vehicle mandates and a variety of local measures, i.e. restrictions on vehicle usage based on emission performance. The rapid uptake of EVs has also been catalysed through progressive cost reductions and enhanced performance of lithium-ion batteries. In addition, consistent with the anticipated growth, the government has planned ambitious targets for setting-up charging stations to overcome buyers “range anxiety”, a challenge which has long plagued adoption of NEV vehicles. For example, Beijing’s government is currently working on installation of 400,000 charging points across the capital by 2020.

From 2013 to 2017, total subsidies on EVs amounted to about RMB 50 Billion (approx. US$ 7 Billion). Earlier, in February this year, the Chinese government released its latest subsidy scheme, looking to encourage technological upgrades by shifting subsidies to the higher-end models of the EV market. Electric passenger cars will need to meet a minimum driving range of 150 km (previously 100km) or above on a per charge basis to be entitled to this latest subsidy. All buyers ofbatteryEVs, plug-in hybrid electric vehicles and fuel cell vehicles, will continue to enjoy a 10% vehicle tax exemption until 2020. Beijing and Shanghai are providing EV car buyers easier access to car plates and currently there is no restriction on EV usage during peak hours.

However, despite these higher absolute numbers, EV penetration is still low in China and was below 3% in 2017. With the rollout of newer EV models expected through numerous start-ups and international brands – likeTesla– imminently setting up capacity in the future, EV sales in China are expected to reach two million units in 2020 and growing to six million units by 2025. By 2030, China’s EV sales are projected to touch approximately 15 million units, translating to a penetration rate of around 33%.

The Norway Story

Similarly, Norway’s journey also demonstrates how consistent government support for sales of electric vehicles can create and ensure a sustainable market. With focused, well-executed government policies and interventions, along with improved availability of vehicle models in terms of size, comfort and range, EV sales in Norway have steadily accelerated in the past five years.

It all began with a new range of relatively affordable e-cars, the Norwegian built “Think City” introduced in the 1990s, supported through government incentives promoting battery-electric cars. Further, in 2001, a 25 % exemption from the standard value-added tax rate paid on EV purchases, a $1,200 saving off the price of most models, helped electric cars to economically compete on price versus petrol- and diesel-powered cars inNorway. In 2015, the government further removed the 25% VAT charged on leasing EVs, boosting consideration of these alternately powered vehicles further. Taken altogether, these cumulative benefits offered to buyers are undoubtedly the foundation of Norway’s EV success story.

Eventually, while the Norwegian Think City electric vehicle venture didn’t last, the EV government-backed benefits continued, justified by an overall progressive emissions reduction and receive the continued support of most political parties in the country.

Looking ahead, however, if e-car sales continue to pick up in Norway at this rate, the current government could reconsider its policy and look at possibly revising the existing incentive program, should it lose too much revenue. While existing tax breaks will remain unchanged in 2018, they will most likely be reviewed next year. Moreover, drivers in the future will probably no longer benefit from full toll exemptions but will instead pay a relatively lower charge than conventional vehicles, based on their emission performance.

The government has stated that it wants to achieve a goal of ensuring all new passenger vehicles sold in Norway are zero or low emissions by 2025. This target is proposed to be achieved by encouraging buyers through incentives, rather than the outright banning of internal combustion engine (ICE) vehicles, contrasting Norway’s approach, for example, with the French government’s announcement to end sales of petrol and diesel vehicles by 2040. Towards readiness, the Norwegian government is moving forward with installing charging infrastructure, including fast-charging stations, throughout Norway’s extensive rural areas.

Conclusion

Supportive national and local policies, aimed at reducing the overall economics of acquisition and operating costs for citizens, have primarily fuelled the significant growth and adoption of EVs in countries around the world. As per IEA’s projections, which build in current and announced government policies in its estimates, the projected number of electric cars in-use could reach 125 million units by 2030. However, with most countries looking to raise their targets further, to meet more ambitious environmental and sustainability objectives, the number of electric cars on the road could be, optimistically, as high as 220 million by 2030.

Clearly, China’s and Norway’s experiences have shown the way and demonstrated that with consistent and deliberate public support –technological development,capacity investment and adoption of EVs can be encouraged, with positive outcomes, both economically and environmentally for the country and its citizens.

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