Counterpoint Quarterly: Q2 2023

Counterpoint Quarterly

IoT Q2 2023

Published Date: 16th August 2023

Overview:This insightful report covers key trends in Smart Home Security Cameras, Cellular IoT Connections, AI-driven transformations, revenue dynamics, and emerging technologies. It offers concise, valuable insights for informed decision-making across diverse industries.

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Table of contents:

Global Cellular IoT Connections to Cross 6 Billion in 2030
AI & API Accelerating Digital Transformation Across Verticals
Netgear Q1 2023: Revenue Stutters as Inventory Correction Set to Spill Into Q2
India’s Smart Home Security Camera Shipments Up 48% YoY in Q1 2023

Global Connected Agriculture Node Shipments to Reach 187 Million Units by 2030
Global Connected Construction Machine Shipments Grew 6.7% YoY in 2022
PAX Revenues Cross $1 Billion in 2022; SmartPOS Adoption Supports Growth

Automotive Q2 2023

Published Date: 8th August 2023

Overview:This comprehensive analysis covers global EV trends, connected car sales, regional market dynamics, key players, emerging technologies, pricing strategies, and market growth. It also provides concise, insightful automotive trends for informed decision-making.

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Table of contents:

China EV Sales Defy Subsidy Cuts, Maintain Strong Growth in Q1 2023
AI Needs to Reside in the Vehicle to Work Well
US EV Sales Up 79% YoY in Q1 2023 Helped by Tax Credit Subsidy
Global Passenger Electric Vehicle Market Share, Q2 2021 – Q1 2023
Global EV Sales Up 32% YoY in Q1 2023 Driven by Price War

Google Puts Auto Expansion in Top Gear
Huawei ADS 2.0: A Promising New ADAS in Market
Connected Car Sales Grew 12% YoY in 2022 With Volkswagen Group in Lead
Price Cuts Boost Tesla Revenue in Q1, Profit Slumps Compared to 2022
EV Sales in US up 54.5% YoY in 2022; Tesla Market Share at 50.5%

Wearables Q2 2032

Published Date: 24th July 2023

Overview:这是一个最新开发的综合分析elopments in the wearables industry covering product reviews, market trends, and regional insights. It also includes the Sony WH-CH720N headphones, Apple’s Vision Pro, Meta’s Quest 3, smartwatch markets in China and India, MediaTek’s expansion, AR/VR value chain in China, Apple’s device ecosystem, and wearable innovations at MWC Barcelona 2023.

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Table of contents:

Sony WH-CH720N Review: Good Sound, Effective ANC, Long Battery Life
Vision Pro, iOS 17, New Macs: Here’s Everything Announced at Apple WWDC 2023
Apple Thinking About the Next Decade & Beyond with Vision Pro Announcement
Quest 3 to Help Maintain Meta’s XR Dominance Even as Apple Entry Looms
China’s Q1 2023 Smartwatch Shipments Drop to Lowest in 12 Quarters
India Smartwatch Market’s 121% YoY Growth Restricts Global Decline to 1.5% in Q1 2023

Global Outsourced Manufacturing Smartwatch Shipments Rose 15% YoY in H2 2022
MediaTek Analyst Summit: Focus on Widening Portfolio, Growth in US and Europe
Analysis of the AR/VR Value Chain in China: Is China at the forefront of the industry?
Apple’s Device Ecosystem Multiplies its Brand Strength and Stickiness
Wearable Innovations Stand out at MWC Barcelona, 2023

Semiconductors Q2 2023

Published Date: 24th July 2023

Overview:这是一个行业的综合分析,encompassing topics like international policies affecting self-reliance plans, regulatory acts in the US, earnings of major players, semiconductor manufacturing in India, emerging technologies in the market, and key events shaping the industry’s future. It provides valuable insights for stakeholders seeking a concise overview of the semiconductor landscape.

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Exhaustive table of contents below:

Will Japan Curbs Hit China Semiconductor Self-reliance Plans?
Will CHIPS Act Achieve US Goals?
UMC Q1 2023 Earnings: Weak Cyclical Recovery But 28nm Remains Resilient
STMicro Beats Q1 2023 Earnings Expectations Despite Chip Shortages
India’s Promising Semiconductor Manufacturing Trajectory
New Layer-1 Accelerator Cards Set To Boost Open RAN Market – Or Create More Lock-In?

MediaTek Analyst Summit: Focus on Widening Portfolio, Growth in US and Europe
Neil Shah Joins as Vice-Chairman for IC 50 Committee
Arm Platform TCS23 Sets Benchmark to Power Advanced, Holistic Mobile Computing Experiences
BoM Analysis: Samsung Galaxy S23 Ultra Costs $469 to Make
COMPUTEX 2023: AI Solutions, Capabilities in Focus
Currency Fluctuation Limits Global Wafer Fab Equipment Revenue Growth to 9% YoY in 2022

Note: The report comprises of carefully selected aggregated insights published by our analysts during Q2 2023. The data presented herein corresponds to the Q1 2023.

Smartphones Q2 2023

Published Date: 12th July 2023

Overview:This report provides a comprehensive analysis of the global smartphone market, covering various topics and regions gathered throughout Q2. It includes insights into consumer preferences, market trends, and key players. The report offers a broad perspective on the industry, exploring topics such as foldable smartphones, market strategies, display technologies, reviews of smartphone models and much more. This report serves as a valuable resource for industry stakeholders seeking a concise overview of the global smartphone market.

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Exhaustive table of contents below:

Survey: 28% of US Smartphone Users Highly Likely to Opt for a Foldable as Next Purchase
OPPO’s LATAM Strategy is a Success So Far But Challenges Ahead
China Premium Smartphone Market Outlook: Bright Future Ahead
Smartphone Displays Moving Towards ‘Brighter’ Future
OPPO Find X6 Pro Review: A Photographer’s Delight
Refurbished iPhone Volumes Grew 16% YoY Globally in 2022
China Smartphone Sales Fall 5% YoY in Q1 2023; Apple on Top With Highest Sales Share
India Smartphone Market Records Highest Ever Q1 Decline of 19%, 5G Smartphones Contribution at 43%
Global Smartphone Market Declines 14% YoY in Q1 2023; Apple Records Highest-Ever Q1 Share
Survey: 72% of Smartphone Users in India Experience Low-battery Anxiety
US Smartphone Shipments Decline in Q1 2023 Amid High Inflation, Inventory Correction; Apple Share Up
Europe Smartphone Shipments Dropped 23% YoY in Q1 2023; Market at Lowest Levels for Over a Decade
MEA Smartphone Shipments Fall to Lowest Q1 Level Since 2016

LATAM Smartphone Shipments Fall 9.9% YoY in Q1 2023, But Most Leading Brands’ Volume, Share Increase
Apple Shines in a Declining Southeast Asia Smartphone Market
Transsion Updates – Full Year 2022
Festive Season Restricts Decline in Indonesia Smartphone Shipments to 8.1% YoY in Q1 2023
Colombia’s Q1 2023 Smartphone Shipments Hit Three-year Low
Vietnam’s Smartphone Market Drops 30% in Q1 2023, Biggest Q1 Decline Ever
Philippines Smartphone Shipments Fall 9% YoY in Q1 2023; realme Leads
Strategy Trumps Sentiment as OEMs Skip Canada for New Feature Launches
Apple Thinking About the Next Decade & Beyond with Vision Pro Announcement
HONOR Bucks Market Trend With Fast Overseas Expansion
Share of OLED Smartphones at Record High
China’s <$150 Smartphone Market Posts Surprising Surge in Q1 2023
Ecuador Smartphone Shipments Up 18% YoY in Q1 2023; Xiaomi Takes Top Spot

Note: The report comprises of carefully selected aggregated insights published by our analysts during Q2 2023. The data presented herein corresponds to the Q1 2023.

Mobile Disrupt Conference 2023: Counterpoint Joining as Official Media Partner

We are happy to announce that Counterpoint would be joining the Mobile Disrupt Conference 2023 as the official media partner. Our Research DirectorJeff Fieldhackis also speaking at Mobile Disrupt Conference 2023 at Las Vegas, NV on June 14 – 15, 2023.

Where:The Venetian, Las Vegas, NV
When:June 14 – 15, 2023

Mobile Disrupt 2023 is the foremost gathering for professionals in the Wireless Mobility sector. Checking in at the event are companies focusing on Mobile Device Management, Technology and Wireless Expense Management, Enterprise Mobility,Secondary Phone Market, Wholesale Mobile Distributors,Mobile Repair & Refurbishing.

Attendees span from mobility to enterprise experts, including resellers, brokers, electronic recyclers, and mobility professionals who are actively engaged across the secondary phone market. The event provides a unique opportunity for industry professionals to collaborate on best practices, enhance procurement opportunities, and discuss the latest trends shaping the industry.

Who Should Attend?

The Secondary Phone Market
Mobile Device Refurbishers
Enterprise Mobility
IoT Mobile Device Productivity Solutions

Technology Expense Management
Wholesale Distributors
Mobile Device Management
Carrier Solutions Partners

Click here(or send us an email at contact@www.arena-ruc.com) to schedule a meeting with him.

To get live Mobile Disrupt Conference updates you can watch this space or follow us on TwitterFollow @CounterPointTR.

Notes from our refurbished and sustainability research:

Related reports:

Refurbished iPhone Volumes Grew 16% YoY Globally in 2022

Refurbishedsmartphone sales grew 5% globally but China saw a 17% YoY decline.
Apple captured 49% of the global refurbished smartphone market in 2022 followed by Samsung at 26%.
India led the market with 19% YoY growth, followed closely by LATAM with 18% YoY growth.
5G is growing in the secondary markets. It now makes up 13% of global refurbished sales.

London, Hong Kong, Boston, Denver, Toronto, New Delhi, Beijing, Taipei, Seoul – April 24, 2023

With the demand for refurbished smartphones continuing to grow across most geographies, the global secondary smartphone market grew 5% YoY in 2022, according toCounterpoint Research’s Global Refurb Smartphone Tracker. The growth would have been more if not for the 17% decline inChina’s refurbished smartphone sales. This was the steepest drop for theChinese secondary marketin years. A resurgence of COVID-19 and introduction of “COVID-Zero” policies were the major factors affecting business and demand in the country. India led the global refurbished smartphone market in 2022 with 19% YoY growth, followed closely by LATAM with 18% YoY growth.

In terms of brands,Apple’sglobal volumes grew 16% YoY in 2022, taking its secondary market share to over 49%. Apple is the fastest-growing brand in the used and refurbished sectors globally. This secondary market demand is affecting newiPhonesales and service revenues in many markets.Appleis a major contributor to the increasing refurbished share as compared to the new smartphone shipments in main markets. The supply crunch is mainly felt for iPhones in refurbished markets.

Samsung’sshare decreased to 26% in 2022 from 28% in 2021. Within the secondary market, there was a small percentage shift of Android consumers to iOS in 2022, which affected Samsung refurbished sales. This trend will likely continue in 2023.

Source: Global Refurbished Smartphone Tracker

Refurbished smartphone demand is mainly coming from:

新的智能手机买家(成熟市场)
Feature phoneusers shifting to smartphones (emerging markets)
Unofficial channels dependent on C2C or hand-me-downs

While the supply is mainly coming from:

Refurbished smartphoneretailers(growing the most)
Carriershave started offering refurbished options but mainly in mature markets.
OEMs are struggling to collect and resell refurbished smartphones.

A larger share of consumers preferred to buy premium and flagship refurbished smartphones compared to previous years, pushing up secondary marketASPs (average selling prices). 2022 also saw many new smartphone consumers shifting their focus towards sustainability and environmental awareness.

Trust levels towards refurbished smartphones increased across markets. Evolved business models and effective marketing strategies were adopted by refurbished players in most markets. Trade-in volumes were higher than ever.

In contrast, new smartphone holding periods grew globally.ASPsof new smartphones continued to increase, pushing consumers to hold onto their devices for longer. This continuing trend has hurt the supply of secondary market devices.

Transport, trade and logistics on global trade routes were affected mainly by main hubs like China shutting down in 2022. Supply levels fell, especially for Grade A refurbished smartphones.

Commenting on the growth in refurbished volumes,Senior Analyst Glen Cardozasaid, “The global refurbished markets are going through transitions.Supplyremains constrained as consumers are holding on to smartphones for longer. At the same time, demand for 5G is increasing, especially in mature markets like theUS, Europe and Japan. In 2022, 5G made up 13% of global refurbished sales. The business potential of dealing in refurbished smartphones remains high, but the limited supply is affecting most emerging markets like LATAM,Southeast Asia,Indiaand Africa. Imports from mature markets like the US,EuropeandJapanhave reduced as they have to cater to their own demand. We are looking at a transition where most markets are growing their own repair and refurbishment ecosystemsdomestically. This is changing the trade routes and reducing China’s imports and exports. Domestic players everywhere are focusing on expansion, partnerships and additional supply avenues.”

Source: Global Refurbished Smartphone Tracker

Commenting on thecarrierand retailer dynamics in mature markets,Research Director Jeff Fieldhacksaid, “Large players within the secondary market ecosystem fared better than small players because the large players got better supply in a supply-constrained year. Globalcarriersand their partners are collecting higher volumes, gaining more power in the secondary market. The other key dynamic of certified pre-owned volumes (CPO) declined in 2022. Counterpoint’s research shows that consumers prefer a lower cost even if they have to deal with slightly more imperfection in the device. On the handset OEM side, outside of Apple, it is very difficult to make the economics work on reselling CPO-grade devices.”

While domestic infrastructure is being built, most upcoming refurbished players are concentrating on building their B2B channels. Growth was a bit more erratic for businesses in 2022 as there was no pent-up demand like in 2021. Apple’s iPhones remained the most sought-after smartphones due to the brand perception, high margins, and high inventory turnover ratios.

What we can expect in 2023

A lot of the changes in the secondary markets in 2022 will spill into 2023.5Gsmartphone share will increase substantially and 4G smartphones may lose their value at a faster rate in 2023. The increasedtrade-insand shift towards premium smartphones may bring about a situation where the inventory of low-grade used smartphones may grow significantly. End-of-life activities like disassembly, logistics, warehousing,recyclingande-waste disposalshould see additional opportunities. IT asset disposition (ITAD) businesses could see a better outlook, too.

Feel free to contact us atpress@www.arena-ruc.comfor questions regarding our latest research and insights.

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts

Glen Cardoza

Follow Counterpoint Research

Smartphone Sustainability Touching New Highs with Apple, Samsung in the Lead, But is it Enough?

More and more smartphone OEMs are adopting the circular approach.AppleandSamsungstand out as leaders in sustainable initiatives.
Each of the top OEMs performs differently across the three major stages of the smartphone circular economy – production, usage and end of life.
OEM合作与当地可持续发展合作伙伴甲型肝炎e increased, leading to circular initiatives across geographies. But OEM initiatives fall short when compared to the volumes of new smartphones being shipped every year.

London, Jakarta, Hong Kong, Boston, Toronto, New Delhi, Beijing, Taipei, Seoul – December 27, 2022

Appleleads the smartphone space in the overall approach towards sustainability, according toCounterpoint Research’slatest“Smartphones and Circular Economy: Creating a Sustainable Future”report. This report assesses how well the OEM is reducing its impact on the environment by reusing materials, recycling devices, and minimizing waste at each stage, from the design of the smartphone, processing chips, and packaging to power consumption. The report also encompasses corporate-level initiatives, progress on carbon neutrality, and SDG 13 (one of the 17 Sustainable Development Goals adopted by the United Nations).

TheSmartphone Circular Economy Report Scorecardincludes a robust metric system that evaluates the top five smartphone OEMs globally. Each OEM has its own vision and overall approach toward sustainability.Apple’svision seems to be clearer than its competition and its actions support the said vision.

Apple on Top in Sustainability Vision Rankings Compared to Immediate Competition

Source: Counterpoint Research’s Smartphones and Circular Economy Report

While sustainability vision is just the start, each of these OEMs has performed quite differently across the three major stages of the smartphone circular economy:

Production
Usage
End of Life

Production

Production of a smartphone is responsible for about 80% of the total carbon footprint in its life cycle, and hence it is the most vital of the stages. OEMs have concentrated on and advertised this aspect the most. Newly sourced materials are being replaced with eco-friendly components, while biodegradable and eco-friendly packaging is the norm now. Even water-saving mechanisms are being adhered to in the entire manufacturing ecosystem. OEMs are now expecting their vendors to adhere to environmental norms as well. Top brands likeSamsung, Apple, andOPPOhave started propagating environmental benefits through their initiatives in production. The details, however, are more complex than what is being advertised. While the initiatives are a big step in the right direction, revenue and profit remain the apex objectives.

Usage

Most consumer durable brands inherently work towards motivating consumers to replace their devices with newer, more technologically enhanced versions. But due to sustainability efforts, OEMs have to maintain a balance between enticing the consumer and saving the environment. Chinese leaders likeOPPO,Xiaomi,and,vivo不断地尝试improve battery lifeandenergyefficiency.

WhileApplescores high on overall longevity, updates, and innovations toward sustainability, Samsung scores higher inrepair, energy efficiency and after-sales networks. In the end, it depends on how long a consumer chooses to use a device. Any steps taken by OEMs to support this endeavor matter most.

End of Life

OEMs have a lot to do when it comes to reclaiming their smartphones once their useable life comes to an end. Getting pre-owned smartphones back into the system is necessary to handle them sustainably. They need to be repaired/refurbished for reuse or recycled responsibly to complete the circular loop. The main objective here is to reducee-waste. It is vital to know how much OEMs are doing for this cause.

The globalrefurbished markethas grown by leaps and bounds in the last few years. In 2021, the market grew 15% YoY and shows promise to grow further in the coming years. Carriers and retail refurbishment players are growing but OEM initiatives on reclamation, refurbishment, and e-waste reduction are quite limited. Even the best brands are not active enough in pulling back their used stock. The highest potential now rests with initiatives like trade-ins, which ensure a buyback of the older devices. This takes volumes of landfills. Brands like OPPO,vivoandXiaomihave a long way to go with reclaiming and refurbishing devices if we consider the volume of new smartphones shipped by them every year.AppleandSamsunglead here as well but most of the reclaiming and refurbishing is done by the other players in the secondary ecosystem. The end-of-life stage is quite complex but one of the most rewarding if done right.

OEM合作与当地可持续发展合作伙伴甲型肝炎e increased, leading to circular initiatives across geographies. But such initiatives need to grow at a faster rate to be in consonant with the volumes of new smartphones being shipped every year. There are opportunities as well. Sustainability and its different aspects, initiatives and players can be broken down into many sectors with varying opportunities. The benefits for the environment compound when the industry and government take steps in the right direction.

OEMs already have a name for themselves, but their sustainability initiatives will either make or break their perception in the years to come.

Feel free to contact us atpress@www.arena-ruc.comfor questions regarding our latest research and insights.

Background

Analyst Contacts

Glen Cardoza

Follow Counterpoint Research

Apple Refurbished ASPs Witnessing a Shift in US Due to 5G

Even as older iPhone models lose value, Apple continues to be the leader in refurbished smartphones globally and in the US.
The ASPs of iPhones in therefurbishedmarket are going through a transition as 4G LTE devices lose more value. Increase in5Gusage has a big part to play here.
With the iPhone 14 series launch, the prices for much older models like the 8, 11 and XR series have gone down by about 22%.

Apple’s iPhone 14 series launch on September 7 has made a big impact on the markets for new smartphones globally. We are seeing a high demand for the Pro models in particular. The secondary markets have also been impacted, with older iPhone models losing some value.

According toCounterpoint’s Refurbished Smartphone Tracker, Apple is the leader inrefurbished smartphonesglobally and in the US. The older iPhone models like the 8, X and 11 series make up the majority in theUSsecondary market. The iPhones’ average selling prices (ASPs) in the refurbished market are going through a transition wherein theolder modelsare quickly losing value due to the newer models on sale. 5G has a big part to play here. As more and more consumers opt for 5G packages, shipments of new 5G smartphones are overtaking 4G handsets in the US. Consumers looking to buy a refurbished iPhone would most likely want to use the saved money on a good5Gplan. This is reducing the demand for 4G LTE iPhones. With the economy in the doldrums, some consumers might opt for the iPhone 13 series in the secondary market instead of a new iPhone 14 series.

Source: Counterpoint Research Refurbished Smartphone Tracker

Note: Refurbished iPhones considered were in Grade A condition

We tracked therefurbished iPhone pricesbefore the 14 series launch and after the launch. Normally, there is a loss of value for certain older iPhone models after a new launch. However, the loss of value for 4G iPhones like the 8, 11, X and XR series has been much greater. Unlike the 6 and 7 series, these models are still selling well in the US market. There is one factor contributing to this accelerated reduction and that is5G. Until 2021, 4G devices held on strongly and so they sold well. Now, with 12 and 13 series models in the market and a healthy upgrade cycle, consumers are looking to get a 5G compatible smartphone to utilize higher speeds in the US.

Pre-launch

The refurbished smartphone pricing situation for Apple pre-launch was quite good. 4G devices still held on to their values even as5Ghad become prominent across the country. The 11, XR and 8 series were still among the top sellers in H1 2022, retaining a high ASP. 12 and 13 series refurbished iPhones’ supply had also been quite low due to low churn.

Post-launch

With the iPhone 14 series launch, the prices for much older models like the 8, 11 and XR series have gone down by about 22%. As these models make up most of the refurbished smartphones, the overallASPfor iPhones in the US secondary market is bound to either stay flattish or go down in the coming months. Q4 2022 will be a deciding factor in this case. With models like the iPhone 12 Mini, 13 Pro and 13 Pro Max being discontinued, many consumers might look to the secondary market. And with strong deals on the 14 series iPhones, the collection of the iPhone 13 series is bound to go up, promising a good supply in the US market.

While the iPhone 13 series prices in the secondary market have gone up considerably after the iPhone 14 series launch, thetrade-in supplyfor the iPhone 14 series is bound to come from much older iPhones like the X and 11 series. A big factor that could cause this is the extended ownership period. Consumers in the US are holding on to their smartphones for an average of 3 years and 7 months now, which is quite high compared to previous years. The ownership duration is bound to stay at this level for some time.

What we can look forward to

The US refurbished smartphone marketASPsare quite fluid. iPhones depreciate a few % points each quarter. While the refurb pricing for the iPhone 13 series is quite high right now, we could see the ASPs for this series come down after Q4 2022. We could also witness the phasing out of the 8 and X series in 2023, which will result in an increase in ASPs. While newiPhoneprices have plateaued, it is difficult for refurbished iPhones to get any lower. It is up to the consumer to weigh the pros and cons based on personal and economic factors.

Apple adds to growing industry sustainability drive

Over the last few months, various OEMs have been busy touting theirsustainabilitycredentials. At the launch of itslatest foldable smartphonesin early August, Samsung emphasised its ‘Galaxy for the Planet’ initiative, a sustainability platform which establishes a set of targets to be reached by 2025 to reduce Samsung’s environmental footprint and lessen resource depletion from production to disposal of its Galaxy products. And in early September, HMD Global introduced ‘Circular’, a new sustainability subscription service that aims to give Nokia devices a second life through recycling, refurbishing and re-subscribing. Then, at its launch event last week, Apple went to great lengths to outline the eco-friendliness of itsnew devices.

Let’s take the iPhone 14 Pro as an example. Using Apple’s own words, the iPhone 14 Pro is “designed to minimise its impact on the environment, with 100% recycled rare earth elements used in all magnets, including those used in MagSafe, and 100% recycled tungsten in the Taptic Engine. The model also includes 100% recycled tin in the solder of multiple printed circuit boards, and 100% recycled gold in the plating of multiple printed circuit boards and in the wire of all cameras. Fiber-based packaging does not use outer plastic wrap, bringing Apple closer to its goal of completely removing plastic from all packaging by 2025”.

Sustainability highlights of the iPhone 14 Pro

Source: Apple

All the focus on recycled materials has resulted in a drop in carbon emissions throughout the new devices’ life cycles compared to last years’ iterations. For example, the iPhone 14 has a carbon footprint of 61kg of CO2e, down from 64kg for the iPhone 13, and the iPhone 14 Pro has a carbon footprint of 65kg of CO2e compared to 69kg for the iPhone 13 Pro. This reduction in carbon footprint is mostly down to the increased use of recycled materials and a more efficient supply chain, meaning that the production proportion of the phone’s life cycle has dropped by as much as 10%.

One concerning point, however, was the increase in carbon emissions through the use of the new devices. This is especially true with the iPhone 14 Pro, where carbon emissions through use have increased by 18% compared to the iPhone 13 Pro (9.8kg CO2e versus 8.3kg CO2e). This could be down to the iPhone 14 Pro’s use of the new A16 Bionic chip, although Apple claim the A16 is 15-20% more efficient than the A15. Perhaps then it is due to the slightly upgraded Pro Motion display?

Carbon footprints for current and previous iPhones

Source: Apple

Another interesting point is how much of the carbon footprint is accounted for by the manufacturing of the devices (around 80%). Yes, this is on the way down, but still accounts for the vast proportion of the phone’s life cycle. It is heartening, therefore, to see that iPhones are the most popularsecond-handphones globally.RefurbishediPhones are a great way to ensure that the significant carbon emissions of producing a new iPhone go towards multiple lives of the device, not just one.

Refurbished smartphone sales, 2021

Source: Counterpoint Research

Apple also reiterated its carbon neutrality goals: by 2030, Apple plans to be 100% carbon neutral across its entire manufacturing supply chain and all product life cycles. This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will have net-zero climate impact. Setting ambitious goals such as this is vital in creating a sustainable future for the smartphone industry. With Apple’s resources and momentum, its target looks achievable.

Meet Counterpoint at Recommerce Expo 2022

Counterpoint will be attending Recommerce Expo 2022 from 18th-20th May.

Our Senior Analyst,Glen Cardoza, will be speaking at the Recommerce Expo 2022. You can schedule a meeting with him to discuss the latest trends in the technology, telecommunication and refurbishment sector and understand how our leading research and services can help your business.

Click here(or send us an email at contact@www.arena-ruc.com) to schedule a meeting with him.

Session Theme: “Right to Repair/Refurbishment products perspective”
Date:18th May 2022
Time:16:10- 17:10

To get live Recommerce Expo 2022 updates you can watch this space or follow us on TwitterFollow @CounterPointTR

Podcast #53: How Trade-Ins, Sustainability & Awareness are Driving Refurbished Smartphone Growth

Refurbished smartphonesare cost-effective alternatives for consumers looking to save money when buying a smartphone.AppleandSamsungare the top brands in thissecondary smartphoneflagshi市场,允许用户购买流行p smartphones at a much lower cost. Even as shipments for the global market for new smartphones grew 4.5% YoY in 2021, shipments for the globalrefurbishedsmartphone market witnessed 15% growth, according to Counterpoint Research’sGlobal RefurbSmartphone Tracker. Factors such as attractive trade-in programs, consumer awareness ofsustainability, and certified pre-owned smartphones led to this growth.

In the latest episode of ‘The Counterpoint Podcast’, hostMaurice Klaehneis joined by Research DirectorJeff Fieldhackand Senior Research AnalystGlen Cardozato discuss the refurbished smartphone market. The insightful discussion focuses on key topics highlighting the refurbished market performance in 2021, key regions contributing to the growth, and key OEMs. The three also touch upon topics like geopolitics, sustainability, right to repair movement, and much more.

Hit the Play Button to Listen to the Podcast

You can download the podcast transcripthere.

Podcast Chapter Markers

01:17 –Glen on how the refurbished market performed in 2021.

02:41 –Besides attractive trade-ins, what are the other factors driving sales?

03:58 –Jeff talks about the key factors driving the growth in the US and EU.

05:59 –Jeff further talks about geopolitics and what OEMs are doing to diversify and ensure low-cost operations?

07:55 –Glen talks about the leading OEMs in the refurbished market.

09:42 –Jeff deep-dives into the right-to-repair movement and which components need the most repairs.

14:10 –Eco ratings and sustainability initiatives from top smartphone brands.

17:22 –Last comments and recommendations for OEMs from Jeff and Glen.

Also available for listening/download on:

Global Refurbished Smartphone Market Volumes Grew 4% in 2020; Higher Growth Expected in 2021

Boston, Toronto, London, New Delhi, Beijing, Taipei, Seoul – July 13, 2020

The globalrefurbishedsmartphone market saw healthy growth across most regions in H2 2020. The market more than made up for the slump in H1 2020 with a modest 4% increase in 2020 compared to 2019 volumes. Counterpoint expects a higher increase in 2021.

The Surge in H2 2020

Due to the sharp deceleration in H1 2020, mainly due toCOVID-19, the refurbished smartphone market saw a rise in demand and supply in H2 2020. Commenting on the dynamics of the market,Senior Research AnalystGlen Cardozasaid, “While there was limited supply of smartphones in the secondary market in the first half of 2020, there was a sharp increase in both demand and supply during the second half of 2020. When the markets opened, most refurb players saw a surge in resell volumes and trade-ins. All regions saw YoY volume increases in H2 2020. While some markets likeLATAMandSoutheast Asiatook time to recuperate in H2 2020, other regions like theUS,Europe,India, andAfricabounced back and tried to increase supply and distribution-related activities.”

Highlighting thatApplehad gained share in the secondary market,Research Director Jeff Fieldhacksaid, “There has been no slowdown in the appetite forApplewithin the secondary market. In fact, over the past year, it has increased compared to its competitors. Apple’s share in the global market for new smartphones was just over 13% in H2 2020. Its share in the secondary market over the same period was over 44%. In addition, Apple’s secondary marketASPs(average selling prices) are almost three times higher than the average of all its competitors. Even with the rollout of5G在70多个国家150多家移动运营商,the demand and ASPs for Apple’s refurbished LTE portfolio remain elevated. This is helping Apple grow its installed base as many of the Apple buyers in the secondary market are first-time buyers.”

Additional trade-in offers and a focused approach on circular economy initiatives are fueling the demand in developed regions like Europe. In contrast, developing regions likeIndiaand Africa are showing a higher proportion of new businesses and improvements in domestic tech and repair capabilities.Cardozaadded, “Chinais slowly becoming a more difficult market for the secondary market. There is still high demand, but costs have increased for key components. Also, there is more oversight at international ports. TheChina–UStrade war has also added more risk, making many buyers more conservative in their purchases. We expect more secondary market volumes to move to other areas such as Africa,Japan, India, and Europe. There are established secondary market companies, with new companies also moving into these regions. There is also an appetite for flagships from premium brands but at mid-tierpricing.”

Background:

Analyst Contacts:

Jeff Fielhack

Glen Cardoza

Follow Counterpoint Research
press(at)www.arena-ruc.com

Global Refurbished Smartphone Market Fell 9% in 2020

Boston, Toronto, London, New Delhi, Beijing, Taipei, Seoul – January 20, 2020

The global refurbished smartphone market fell 9% YoY in 2020, according to the latest Counterpoint Refurbished Smartphone Market Update. The market saw a dramatic 16% decline in the first half of 2020 compared to the first half of 2019. It rebounded slightly in the second half of 2020 due to increases in new device sales and a very strongAppleiPhone launch cycle which helped the supply of devices in the secondary market. All major countries and regions showed a decline for the full year of 2020, mainly由于COVID-19.

Counterpoint focuses itsrefurbishedsmartphone market research on those devices which go through repairs and enhancements before being resold. Devices sold ‘as is’ are also tracked but not included in the refurbished market numbers. Refurbished smartphone volumes are important because these devices compete with new mid-tier devices.

Commenting on the secondary market,Senior Research Analyst Glen Cardozasaid, “New device sales fell by around 9% in 2020 due to COVID-19 lockdowns and related economic deterrents. This reduced the number of upgrades and smartphones hitting the secondary market. The pandemic caused a significant number of smartphone owners to avoid or delay new purchases. Key secondary marketsIndiaandLatinAmerica saw 20% and 24% declines respectively during the first half of 2020 due to strict and extended lockdowns.”

Exhibit 1: Key Country, Regional Refurbished Smartphone Growth Rates, 2020 vs 2019

Commenting on the decline in the refurbished market,Research Director Jeff Fieldhacksaid, “China, the most important country in the refurbished market ecosystem, saw significant declines during 2020. The Chinese refurbished smartphone market was hit by tensions between China and Hong Kong and trade battles with theUS. Many resellers in the secondary market ecosystem avoided China due to more scrutiny by the Chinese government, the potential for higher import duties, and the rising cost of replacement parts.”

Positive signs

Not all segments of the secondary market declined. Cardoza said, “There were some bright spots in the refurbished smartphone ecosystem.Apple grewits share in the secondary market from 39% to 42%. There were some marketplaces in the secondary market which saw growth, such as Back Market and Recommerce. An increased number of new businesses dealing in preowned smartphones also sprang up. Despite the proliferation of5G networks,average selling prices(ASPs) of refurbished LTE smartphones grew.”

Background

Counterpoint Technology Market Research is a global research firm specializing in technology products in the TMT industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analysis of the mobile and technology markets. Its key analysts are experts in the industry with an average tenure of 15 years in the high-tech industry.

Analyst Contacts:

Jeff Fieldhack

Glen Cardoza

Counterpoint Research
press(at)www.arena-ruc.com

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