AtCES 2023,HERETechnologies unveiled UniMap, an automated mapping technology that allows customers to create their own personal maps and customize location services. It uses AI models to automate the processing of vehicle probes and sensor data to validate speed limits, extract map features like 2D and 3D positioning of road signs and much more.
With more vehicles gaining autonomous features, UniMap also aligns standard definition (SD), high definition (HD), and Advanced-Driver-Assistance System (ADAS) to offer seamless access to navigation data. Customers also get quick access to unified map data that is refreshed in hours, minutes, and even seconds. The data is easily accessible at any time of the day because it is all saved in a single environment. In this podcast, many other unique features of the UniMap platform are discussed in detail.
In the latest episode of ‘The Counterpoint Podcast’, hostPeter Richardsonis joined by Vice President of Product and Technology atHERE Technologies,Remco Timmer, andCounterpoint’s Research AnalystMohit Sharmato talk about UniMap. The podcast weaves through various topics like the use cases of UniMap, the industry sectors that can benefit from this new mapping solution, and much more.
AtCES 2023, which was held in early January, interest in XR was hot, and the number of innovation awards related to virtual/augmented reality surged to 25 in two years. Several startups and manufacturers also showcased new XR-related technologies along with their products at the show.
Here, we will focus on two of the XR-related technologies showcased at CES 2023 – a transparent display with XR and hands-free controllers. These technologies are the foundation for XR to expand into various areas such as health and education.
1. Transparent display with XR technology
Transparent display categories include HUD (head-up display), HMD (head-mounted display), transparent OLED, and more. HUD is often used as a display for vehicles. However, until now, commercialized HUD for vehicles has taken up only a part of the front glass. But at CES 2023, several automakers introduced AR HUD with more advanced forms and expanded areas.
最显著,宝马推出了“宝马我视力迪”and announced its plan to commercialize by 2025 advanced HUDs that use the entire front glass. Also, BMW will expand its personalization experience by allowing the driver’s avatar to be displayed in the side window. This advanced HUD is combined with the MR slider to set a range of information displayed on the HUD. The range varies from driving-related information to virtual/augmented reality information.
BMW i Vision Dee
Source: BMW
然而,在未来,如果透明OLEDtroduced by LG Display at CES 2023 is commercialized, it could replace HUD that transmits images to the windshield. LG Display introduced a concept car equipped with a 55-inch transparent OLED at CES 2023. The transparent OLED serves as a window, provides content such as advertisements and news, and provides information on places outside the window in real-time through AR technology. This means that AR technology can expand opportunities to provide various experiences to all occupants, not just driver assistance features.
LG Concept Car With Transparent OLED
Source: LG Display
2. Hands-free tracker
Among the CES’ innovation awards in the virtual/augmented reality category, controllers were included to highlight how they allow users to have various experiences hands-free.
Contact Glove of Japanese company Diver-X is a haptic VR controller in the form of gloves. The glove is a tactile controller compatible with all SteamVR games, allowing VR gamers to enjoy an in-depth gaming experience. In addition, the device can capture the user’s hand movements and manipulate buttons and sticks with only finger movements.
Contact Glove by Diver-X
Source: Kickstarter
Another innovation award-winning Surplex, a body tracker in the form of shoes, was announced by the Chinese company Shenzhen Qianhai Xiangfang Future Technology. The device, with its 480 embedded pressure sensors, has the advantage of not being space constrained. Also, it is compatible with all SteamVR-compatible headsets such as the Oculus Quest 2. Such hands-free controllers are expected to be of great help in expanding the use cases in the industrial segment as well as the experience of general consumers in virtual/augmented reality.
Surplex Full-body Tracking Shoes
Source: CES
In 2021, thetotal XR market sizewas about 11 million units and Meta was the main player with about 75% market share. According to the latestCounterpoint Global XR(VR/AR) Forecast, the XR market is expected to grow to about 63 million units by 2027. However, Meta is expected to lose its market share as new players such as Apple will enter the market. Therefore, competition in the XR market is expected to intensify, and manufacturers will constantly diversify the use of XR devices to defend market share. Accordingly, it is anticipated that new technologies related to XR will continue to pour in.
CES, the most influential tech event in the world, was back with a bang in Las Vegas between January 4 and 8, 2023. With over 3,200 exhibitors, the event saw over 115,000 attendees, which was less than pre-COVID times but still a good turnout. It was great to be back attending an in-person event after three years to experience a wide range of innovations.
From wireless TVs to ‘true’ wireless charging solutions, color-changing cars to fridge doors, and robots and drones to concept flying cars, there were a lot of overwhelming products that were showcased atCES 2023.
Though, the key theme wasCars, Electrification, and Sustainability (or CES as we would define this year’s event).
对比研究分析师在地上covering the event. Here is a quick recap of some of the interesting tech we came across at the show.
Futuristic, high-tech electric cars, pickup trucks, and infotainment are in focus
Sony and Honda Mobility’s first EV, a futuristic-looking Afeela
SonyandHonda Mobilityannounced their partnership in 2022 to challengeTeslain theEVmarket. At CES 2023, the companies showcased their prototype, Afeela, designed for urban transport. Featuring a sleek and modern design, it includes advanced technologies such as anAdvanced Driver Assistance System(ADAS), all-wheel drive (AWD), a high-capacity battery, and Level 3 autonomous driving features.
The electric vehicle will be embedded with over 40 sensors including cameras, LiDAR, radars, and ultrasonic sensors. It will be made in the US, pre-orders will begin in H2 2025, and shipping is expected to start in 2026.
BMW i Vision Dee can change colors like a chameleon
去年,在CES 2022上,宝马color-chan展示ging car, though limited to just black and white shades. Now, a year later, the new and improved concept car, i Vision Dee, comes with more tricks up its sleeve. To begin with, the “Dee” here stands for Digital Emotional Experience, one where users can customize the car’s exterior color to express their style. There are 240 e-Ink segments that can display 32 different color shades.
BMW has also re-imagined the head-up display (HUD). Drivers can select driving-related information, or can also have a virtual experience with a black-out window while enjoying an autonomous driving experience. BMW said that some of this tech will make its way into production in 2025 in the next-gen platform.
Qualcomm showcases its advanced in-car tech
Qualcomm unveiled its Snapdragon Ride Flex SoC which brings low-power, advanced computing capabilities, including digital cockpit, ADAS, and AD (autonomous driving). Going beyond in-car infotainment, it can unlock in-vehicle experiences, such as the partnership with SalesForce, to offer a one-click over-the-air (OTA) upgrade for new features, buying tickets for a show, parking tickets, or even reserving a table at a restaurant on the go.
The digital cockpit part of the SoC will be able to control a range of features like voice assistant, premium audio, and rear-seat infotainment displays. The chipset is scheduled to go into mass production in early 2024, and Qualcomm is working to make it easier for Tier-1 automakers to embrace the platform.
Stellantis debuts futuristic Peugeot Inception & Ram 1500 EV Truck
Peugeot, which is a part of Stellantis, previewed a futuristic concept EV sedan, called Inception. The all-electric concept car can go 500 miles or 800 km on a single charge. It features an innovative Hypersquare control system that is inspired by video games, replacing the traditional steering wheel with an all-digital electric control. The concept EV will also feature Level 4 autonomous driving with a next-gen i-Cockpit.
Electric pickup trucks are becoming a hot trend in the auto industry and Ram, a sub-brand of automaker Stellantis, unveiled its futuristic-looking Ram 1500 Revolution BEV concept at CES 2023. It comes with all the bells and whistles to outdo itself, loaded with new-age tech features such as an AR heads-up display, an AI virtual assistant, and also autonomous driving capabilities. It features a “shadow mode” which follows the driver as she walks ahead of the vehicle. What’s more, it also features Ram Charger, an autonomous charging robot that can locate the truck and automatically align and position itself to start the charging.
The RAM 1500 Revolution also features a longer cabin with third-row jump seats and even a movie projector. While Ram doesn’t have any EVs to its belt yet, the company says the new BEV truck will be a leader with its range, towing, and payload. Ram also claims that around 10 minutes of charging using 800V DC fast charging up to 350 kW can offer 100 miles of range. The production model of Ram 1500 is expected to be available in the market in 2024.
三星准备优化提高奥迪o experience with software tuning
At CES 2023,Samsung, together with its subsidiary Harman, demoed Ready Tune, a new car audio technology that can intelligently adjust sound settings to offer an immersive and premium audio experience. There are three modes users can choose from to experience differentiated sound based on the content and their listening preferences.
First up, there is Live Mode which replicates the acoustics you would experience in the live stadium. Then there is Club Mode which enhances the audio to offer crisp and punchy bass. Lastly, there is Talk Mode that enhances the spoken content, making it ideal when listening to podcasts, audiobooks, and more.
Microsoft and GM show off in-cockpit gaming experiences
More and more EVs are getting adopted by consumers, but the battery charging scenario still remains a challenge. So, when you are on a road trip and need to charge the battery, what do you do in the downtime? Well,Microsoftand GM demoed one of the things you could enjoy while the car’s battery is charging.
The companies demonstrated a new video game called Dash Runner to showcase how users can make the most of the time when the EV is charging. Tesla already has a mode where you can play games, so this isn’t exactly new. But it was fun playing the game with immersive audio from the in-car speakers. An added touch was the good haptics on the steering wheel and the seat too. But it is not just gaming, users can also stream movies and TV shows and enjoy a rich audio experience.
Electrification of everything from excavators to shuttles and even boats
Moving from cars to electrification, big names like John Deere, ZF Group, Hyundai Mobis and Brunswick, all showcased their EVs.
Brunswick electric boat with an auto-docking made waves at CES 2023
Brunswick, the world’s largest boat and engine builder, unveiled its electric boat called Veer X13. It is a 13-foot fishing boat powered by a rechargeable battery motor. The company said it will be bringing more such boats to the market. They also showcased another solution, an on-boat electric generator called Mastervolt, which can power the TVs, radio, and lights on boats, something that is generally powered by gas engines.
But the coolest thing Brunswick had at the demo zone was a simulator showcasing autonomous features for the Sea Ray boat. It is trying to create future boats with self-docking abilities and intelligent sensor-based solutions for maneuvering, object detection, and avoidance. Besides the electrification of boats, it was interesting to see how Brunswick is combining internet connectivity and AI technologies. The demo showed how a boat when reaching the peer/port, can dock itself. If there is a boat approaching, it can stop in the middle of the process, and then continue once it passes.
John Deere announces electric excavator and new planting technology
Moving over from autonomous and electric boats, John Deere revealed ExactShot planting technology which uses robotics and sensors to place starter fertilizer precisely onto seeds when they are planted in the soil, rather than applying a continuous flow of fertilizer to the entire row of seeds. It will help farmers be economically and environmentally sustainable by reducing the amount of starter fertilizer by more than 60%.
John Deere also announced an electric excavator which is aimed at reducing emissions, noise on site, and daily operating costs, all without sacrificing performance and power.
Hyundai Mobis has a futuristic vision for autonomous mobility
Auto component maker Hyundai Mobis showed off its future mobility technology by presenting the M Vision TO purpose-built concept autonomous shuttle for public transport. The self-driving electric vehicle is equipped with four pillars having radars, sensors, and cameras. Packing more tech, it will also have mixed reality (MR) displays, e-corner modules and LiDARs integrated into the pillars.
The concept shuttle could be ideal for recreational purposes at theme and amusement parks, within big companies, university campuses, and more. The notable thing about the e-corner modules is that it combines an electric motor for steering and braking. It also features a crab walk mode where wheels can turn up to 90 degrees for parking. The company also showcased the M Vision HI concept which builds on the same idea but has a more boxy design. Its windows double as a multipurpose display with multiple use cases – from shopping online or watching movies.
ZF Group offers a sneak peek at futuristic autonomous shuttles
ZF Group is partnering with shuttle operator Beep to bring Level-4 autonomous shuttle that can self-drive without human intervention. With these electric-powered, autonomous shuttles, the companies aim to reduce traffic-related emissions while also tackling the driver shortage for the local public.
There will be two different types of shuttles, one of which will be geared towards use in dedicated lanes, whereas the other will be primarily aimed at use in urban areas with mixed traffic. The shuttles will come with all the sophisticated sensor technology including radar, LiDARs, and cameras.
These announcements clearly showcase the industry’s ambition to automate every form of mobility. And while these are just concepts for now, it will take a few years to turn this vision into reality.
Focus on sustainability for a cleaner, greener tomorrow
We saw the electrification of cars, boats, tractors, scooters, bikes, and more, all focusing on a common goal – sustainability – and reducing carbon emissions. But it’s not just electric vehicles, there are many other industries where sustainability will play a crucial role. Samsung showcased its vision of net-zero homes, one where SmartThings with AI can optimize energy consumption at home by controlling all the appliances efficiently.
One other thing that caught our attention at CES 2023 was one where companies showcased their long-range wireless charging solutions. Besides cutting the chord, sustainability could be one of the key benefits of this technology as it can save the usage of millions of batteries on devices that use supercapacitors or the ones that don’t need frequent replacement of batteries. The wireless charging solutions are ideal for IoT devices such as door locks, electric toothbrushes, bulbs, game controllers, and more. B2B devices with use cases include malls, stores, and restaurants – in display units where they can show product prices, food menus, ads, and more. These display units can have a flat Li-Ion battery which can last for about six years or more.
A company called Wi-Charge showcased its infrared-based wireless charging solution. It features a transmitter device and a receiver that can charge devices from a field of view of 45 degrees, and an operating range of 10 meters.
Ossia was another company that uses a physics-based approach. The solution operates on 5.8GHz RF frequency and works in a range of 10 meters. It uses a transmitter box (as big as a PlayStation console) and is good enough to power IoT devices in a room, electric toothbrushes, and more. It could also be ideal for other low-power devices like smoke detectors, light bulbs, and more.
There was one other company, PowerCast, which already has a working solution powering the Samsung TV remote. It uses a supercapacitor to hold the power, and charges via solar or by any 2.4GHz router when kept in proximity. Home security and even temperature humidity controllers can be operated from up to 120ft without having any battery in them, which is an interesting use case.
Overall, CES 2023 was a great show offering a glimpse of an autonomous, electric and sustainable future. It was good to experience these new, futuristic technologies, learn where the industry is headed, and how OEMs are making an effort for a better tomorrow.
The annual Consumer Electronics Show (CES), held in Las Vegas from January 5 to 8 this year, focused primarily on theautomotive,IoT, smart home, healthcare, metaverse andXR, AI and computing segments. Counterpoint’s automotive team analyzed over 150 automotive-related announcements during CES to identify key trends. The main focus of the automotive industry at this year’sCESwas on electric vehicles (EV), followed byautonomous vehicles, infotainment,connectivity, components and maps. There was a lot of excitement surrounding autonomous vehicles at the event, but EVs accounted for the biggest share of news flow.
Here are the top 10 automotive announcements from this year’s CES, according to Counterpoint analysts:
1. Qualcomm unveils Snapdragon Ride Flex SoC to bringsoftware-defined vehicles to reality
Qualcomm announced the Snapdragon Ride Flex SoC, a disruptive solution for expanding its low-power, advanced computing capabilities into the automotive space as part of its Snapdragon Digital Chassis initiative. This solution is built on a heterogenous compute architecture that addresses multiple workloads and is pre-integrated with the Snapdragon Ride Vision Stack. This gives automakers the flexibility to use the Ride Vision Stack across all vehicle tiers without sacrificing performance. In addition, its cloud-native architecture enables a smooth workflow for software development and deployment. The Snapdragon Ride Flex SoC is expected to go into production by 2024.Qualcommis striving to maintain its leadership position in the software-defined vehicle era and make the transition easier for automakers and tier-1 suppliers.
For a more detailed report on CES 2023’s automotive announcements, click here:
2. Sony Honda Mobility introduces Afeela EV brand
Sony Honda Mobility finally announced its JV brand Afeela, which will bring its first EV model to North America in 2026 followed by Japan and Europe. Afeela’s first production model was teased at CES 2023. Sony and Honda announced their JV back in March 2022. Afeela will introduce a series ofEVmodels that will carry Sony’s expertise in IVI systems, ADAS components and in-cabin electronics, while Honda will contribute to the brand’s performance with its e-powertrain system as well as battery sourcing and charging capabilities. According to the announcement, Afeela aims to offer better vehicles at a relatively lower cost. These EVs are expected to be positioned above Honda’s own EVs, but whether Afeela will share the same slot with Honda’s premium Acura brand is yet to be determined.
3. BMW previews next-gen color-changing concept with ‘digital emotional experience’
BWM previewed its next-gen 3 series concept model based on the Neue Klasse platform. The new i Vision Dee concept (Dee stands for ‘digital emotional experience’) showcased a monolithic exterior styling that can be divided into 240 different segments. The whole exterior can support different design styles like stripes, patterns and animation, and can curate up to 32 different colors. Though detailed specifications have not been shared, i Vision Dee features a new OS and a new fully controllable HUD with windscreen projection. Traditional infotainment has been removed. The dashboard conceals various touch sensors which can be used to display content on the HUD. The model will be powered by BMW’s sixth-generation EV powertrain and is expected to enter production in 2025 as a BMW i3 successor.
4. Volkswagen showcases new ID.7 wrapped in electroluminescent camouflage
大众展示了其第六个全电动ID国防部el, the VW ID.7, wrapped in special QR code-inspired camouflage to hide the final styling. The camouflage was inspired by electroluminescent technology which lights up 22 different sectors of the car. Volkswagen disclosed some technical details before the model’s final reveal during the second quarter of 2023. Initially, the ID.7 will have a 77kWh battery pack and a claimed 700-km range. The interior will feature a 15-inch touchscreen infotainment system, an AR-based HUD and a smart HVAC system that can automatically modify the cabin temperature when the key fob is close. Volkswagen expects its new model will compete with Hyundai’s Ioniq 6 and Tesla’s Model 3.
5. LG, Magna form second JV for ‘executable’ autonomous driving, infotainment solutions
Two of the biggest tech companies LG and Magna have again joined hands to develop solutions for automated driving by leveraging their areas of expertise. LG and Magna already have a JV that manufactures e-powertrain and other hardware like inverters, motors and onboard chargers for EVs. The new JV will explore theADASand AV market to develop “executable” automated driving and infotainment solutions to enhance customer experience by addressing the toughest challenges. LG’s vehicle component arm has been eyeing new openings in the automotive market and believes the increased connectivity of cars of the future presents new opportunities.
6. Harman aims to make driving assistance more intuitive, safer
Harman is all set to deliver enhanced in-cabin safety and awareness through its AR-based HUD hardware and AR-based software products. Harman has been a trusted name for vehicle audio for decades but now as the automotive industry makes a transition towards software-based experiences, the company has developed its own technology that enhances the drivers’ experience by bridging the gap between physical and digital worlds in a non-intrusive manner through its AR-based HUDs. Harman’s Ready Vision uses ML-based 3D object detection and computer vision to deliver collision warnings, lane departure, low-speed zone notification, blind spot warnings and lane change assist with high precision without breaking the driver’s concentration. Harman claims Ready Vision works with precision even in the most unfamiliar driving scenarios, making driving safer.
7. BlackBerry has a busy CES with launches, partnerships
BlackBerry’s IVY software platform, developed in collaboration with Amazon, won its first design contract with PATEO for the all-electric VOYAH H97 model’s digital cockpit. BlackBerry also launched QNX Accelerate, which supports the QNX RTOS and QNX OS for safety in the AWS marketplace. Leading tier-1 suppliers like Continental and Marelli are already testing it to create automotive metaverse environments for software-defined vehicles. BlackBerry is partnering with Elektrobit to develop automotive safety solutions using the Rust programming language. It has also formed partnerships with Texas Instruments for embedded software development and with Garmin for improving the in-car experience. These partnerships show that BlackBerry is attempting to regain market presence through its infotainment, security and OS products.
8. Innoviz launches new LiDAR, forms multiple partnerships
Innoviz, a leading player in solid-stateLiDARsensors and perception software, unveiled the Innoviz360, a cost-effective and high-performance LiDAR that will support a range of non-automotive applications such as smart cities, logistics, maritime, heavy machinery, and construction, in addition to Level 4-5 (L4 and L5) autonomy applications. Loxo, a zero-emission autonomous vehicle provider for last-mile delivery, has partnered with Innoviz to use the InnovisOne LiDAR. Deep-tech company EXways, which works in 3D LiDAR processing, has also partnered with Innoviz to leverage the technology for multiple applications.
Innoviz has previously formed partnerships with major automakers such as BMW and Volkswagen, as well as tier-1 supplier Magna. At CES, Innoviz also showcased the InnovizTwo LiDAR, which it claims offers a 30x performance improvement over the InnovizOne and a 70% cost reduction. With the growing adoption of autonomous vehicles, LiDAR technology is expected to be high in demand as major auto OEMs including Mercedes-Benz, Nissan, BMW, Stellantis, Volkswagen and Volvo plan to use it.
NVIDIA is partnering with Hyundai Motor, BYD and Polestar to offer a cloud gaming experience through itsNVIDIAGeForce NOW service for cars. GeForce users will be able to access over 1,000 paid and free games through this service. While video games are not new in cars, the addition of GeForce will provide a more PC-like gaming experience. This will also drive the trend of cellular connectivity in the passenger vehicle market, as cloud gaming will require embedded 4G or 5Gconnectivity.
10. Google launches HD maps, partners with Volvo, Polestar
Google announced that it would make HD maps available for Level 2+ autonomous vehicles. The Volvo EX90 and Polestar 3 will use Google’s HD maps service in addition to Google’s Android Auto solution. While Google is gaining some traction in the automotive sector through its Android Auto offerings, it will face strong competition from existing players like HERE and TomTom whose offerings in HD maps and other related services are helping them maintain leadership in thelocation platformmarket. To compete with these leading players and local players like Amap, Navinfo, Naver, MapmyIndia and Zenrin, Google is seeking to enhance the user experience in this segment.
In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not. Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.
How to unsubscribe and Termination
You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.
Website Content and Copyright
This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company. – Passwords are for user’s individual use – Passwords may not be shared with others – Users may not store documents in shared folders. – Users may not redistribute documents to non-users unless otherwise stated in their contract terms.
Changes or Updates to the Website
The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified. Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.
第三方链接:这个网站可能包含链接to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.
Cookies and Tracking
We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience. This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans. Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.
This site is registered onwpml.orgas a development site.
