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Key Consumer IoT Themes at CES 2023: Gaming, Entertainment, Wearables, Smart Devices

After two years of virtual presence, the annualConsumer Electronics Show (CES)was back in Las Vegas this month. Major consumer electronics and technology brands like Samsung, LG, Huawei and HTC participated in the event. The consumer IoT (CIoT) announcements at the event mainly revolved around gaming, high-quality display products, advanced audio processing technologies,smart securitysolutions, seamless connectivity (Matter), artificial intelligence (AI) and robotics. We have covered below some of the major CIoT announcements atCES 2022:

Gaming monitors by Samsung and LG

World’s first dual UHD gaming monitor bySamsung

  • 奥德赛Neo G9is theworld’s first gamingmonitor with a dual ultra-high-definition (UHD) resolution. It has a 1000R curved 57” screen with 7,680×2,160 resolution and a 32:9 aspect ratio.
  • The display is equipped withquantum micro-LED technologyfor a better visual experience.
  • It is supported by theworld’s first DisplayPort 2.1,which is capable of transferring data at twice the speed of the previous version.
  • For a smooth gaming experience, it offers a 0.1ms response time and 240Hz refresh rate. It is equipped withOTT apps(Prime Video, Netflix and YouTube) and the Samsung Gaming Hub streaming platform.
  • With the new monitor lineup, Samsung is focusing onenhancing the immersive experienceof gamers through superior quality visual display and better refresh rate.

Other notable launches by Samsung

  • ViewFinity S9is the newest addition to its monitor lineup. It comes with a5K 27” screen for the first time. It is specially designed for creative professionals such as graphic designers and photographers.
  • Smart Monitor M8has been launched in two variants – 27” and 32” – with 4K resolution. The main highlights of the device are itsslick designand focus on advanced security through Samsung Knox Vault.

Samsung Odyssey Neo 9

LG’slatest flagship gaming monitor 32GQ950

  • 这是LG’s first-ever 45-inch curved OLED gaming monitorwhich offers a 240Hz refresh rate and 0.03ms (GTG) response time for low-latency gaming applications.
  • It has an ultra-wide21:9 aspect ratioand 800R curvature with a 3,440×1440 resolution.
  • It also sports ananti-glare and low reflection (AGLR) panel designto adjust the lighting in a bright room setting.
  • LG also quietly showcased a new gaming laptop (LG UltraGear 17G90Q) and UltraGear gaming speakers. With these new devices, it appears that LG is alsoshifting its focus toward gaming.

LG Gaming Monitor

联想平板电脑推出

Lenovo Tab Extreme

  • Lenovo Tab Extreme comes with a5-inch OLED displayand is also supported by Dolby Vision and HDR10+ to deliver superior quality while watching movies or series. It has eight speakers which aretuned by JBL.
  • It is equipped with aDimensity 9000 chipset, 12 GB of RAM, 256 GB of internal storage, 12,300 mAh battery, 68W fast-charging support andWi-Fi 6E connectivity.
  • The touch display can also be operated with the in-house联想精密笔3。
  • The device is mainlytargeted towards the enterprise segment.It will be available in the second half of this year in the US market for $1,199. At this price point, it is mainly competing with Samsung’s Galaxy Tab S8 Ultra and Apple’s iPad Pro.

Lenovo Tab

Interesting TV launches

World’s first smart TV metaverse experience

  • Source Digital (a data-driven engagement platform) and Sansar (a social VR platform) showcased theirmetaverse offeringsand capabilities on a smart TV to find货币化的新方法the digital experience of users. The companies formed a partnership in July last year.
  • Through their user-friendly application, users can immersivelywatch real-time eventssuch as concerts and sports events in a 2D or 3D setup. It also allows consumers tointeract and engage with other peopleand even purchase merchandise.
  • The Sansar app is available onwebOS LG smart TVs.Users will benefit from a personalized content experience. Last year, Samsung also partnered with Nifty Gateway to develop thefirst-ever smart TV non-fungible token (NFT) platform.

Samsung introduces new Neo QLED, Micro LED and OLED TVs

  • The Neo QLED lineup is powered by the company’s advanced Neural Quantum Processor and comes in 4K and 8K variants. The TVs are equipped with asingle chip modulefor built-inMatter, ThreadandZigbeefor seamless connectivity.
  • Samsung also released itsbezel-less MicroLED TVsin display sizes of 50, 63, 76, 89, 101, 114 and 140 inches.
  • Samsung’s 2023 OLED lineupis now available in 55, 65 and the new ultra-large 77 inches models with 144 Hz refresh rate. For thefirst time, these Samsung OLED TV models receiveAMD’s FreeSync Premium Pro certification.
  • With these new devices, Samsung is aiming to enhance the viewing experience with better picture quality and offering amulti-device compatibility featurewhich is mostly absent in premium devices.
  • To deliver a smooth connected device experience, this time, SmartThings syncs not just with Samsung devices but also with third-party appliances and other IoT devices. Samsung has also integrated features likeChat Together(real-time chat),ConnecTime(video calls),3DMap ViewandSamsung Gaming Hubto drive user engagement.

Samsung Neo QLED 8K

Skyworth showcases world’s first outdoor Google TV

  • The new model S1 is equipped witheight speakersand is supported byDolby Atmos and HDR10for an enhanced audio-visual experience.
  • The brand is focusing on providinghigh peak brightnessand introducinghigh contrastto upgrade the product experience in its new smart TV.
  • In addition to S1, the brand also released the W82 Transformable OLED TV, Q52 Mini LED TV, G3B QLED+ TV, and the Coolita OS smart TV system.

LG releases world’s first wireless OLED TV

  • LG Signature OLED M (model M3) TV is theworld’s first 97-inch wireless TVthat comes with an OLED display. LG is setting the benchmark for innovation with this new device.
  • The device supports content at 4K 120Hz and uses the company’sZero Connecttechnology which is a wireless solution for the transmission of video and audio in real time.
  • This model also won theCES 2023 Innovation Awardin two categories.

LG Wireless OLED TV

New smartwatches and TWS models from leading brands

Citizen releases Smart Sport and CZ Smart Casual

  • The claimed unique thing about these wearable devices is that they come with abuilt-in self-care advisorwhich offers personalized recommendations to create better routine habits.
  • Both these devices are supported by Google WearOS and the key differentiating factor is the case size and design.
  • These smartwatches are equipped with a heart rate sensor, SPO2, 1GB RAM, 8GB storage, built-in speaker,NFCandfast-charging support. Prices range from $350 to $435. These smartwatches will be available in the US from March 2023.

Citizen Smartwatches

Fossil Gen 6 Hybrid Wellness Edition

  • The watch has mechanical hands that function like a vintage watch and a digital display that can be used to track health-related features and get weather-related updates.
  • This smartwatch is specifically designed for mechanical watch lovers and will be available at a price point of $299.

Fossil Gen 6 Hybrid Wellness Edition

Verizon’s Gizmo Watch 3 for kids

  • 这smartwatch太瓦o attractive colors – blue clay and mint – and is specifically designed for kidsto track their locationfor safety purposes.
  • It is priced at $149 and is capable ofrecording videos, along with the ability to send and receive messages and phone calls. It has built-in cellular connectivity.
  • Verizon is also offering $100 discount on the second Gizmo Watch 3 purchase for families with multiple kids.

Verizons Gizmo Watch 3

Motorola launches new ANC earbuds: Moto Buds 600

  • It is the latest audio offering by the brand that comes at a price of $149.99.
  • 对技术设备配备了快nd comes withBluetooth multi-point technologywhich allows the buds to be connected to two different devices simultaneously.
  • The device also supportsGoogle AssistantandWireless Charging.

Moto Buds 600

JBL announces JBL Tour Pro 2 wireless earbuds

  • It offers theworld’s first smart charging case. These earbuds come with a touchscreen on the charging case to quickly access the volume buttons, manage music, receive calls and receive social media notifications in real time without referring to an app or smartphone.
  • These earbuds will be available in the US for $249.95.

JBL Tour Pro 2

boAt showcases advanced audio products

  • boAt haspartnered with tech firms such as Dolby, Dirac, Mimi and CEVAto showcase its advanced range of audio products.
  • boAt showcased its new Rockerz 330/333 ANC neckbands which are powered by Dirac Opteo technology.
  • Some of the other products launched in partnership with Dirac include the Rockerz Apex neckband, Nirvana Nebula, Airdopes Synth TWS and Nirvana 525 ANC neckband.
  • These new products are aimed at providing personalized audio offerings to enhance the user experience.
  • All the new TWS devices aim at improving the listening experience along with the diffusion of fast-charging capabilities so that they can be used for a longer duration.

Smart security products by Amazon

Amazon expanded its Ring product lineupwith a newdashcam ‘Ring Car Cam’and video doorbell ‘Ring Peephole Cam’

  • Ring Car Camecomes with adual-facing camerafor interior and exterior view recording from the vehicle. It is also equipped with smart sensors to detect events around the vehicle. It is available for preorders at $199.99.
  • Ring Peehole Camis avideo doorbellthat is equipped with a 1080p HD camera and motion detectors for smart security. It is now available in the US for $129.99.

Ring Security Products

Other notable smart device launches

  • Ring showcased a first view of its smart home security drone.It is a mini-drone that can be used as a flying security camera to spy on unusual activities at home.
  • Shelly, a division of Allterco Robotics,introduced eight new smart home products. The main products include a smoke alarm detector, energy meter, Android wall panel, door/window sensor, smart logs, and a Bluetooth device that can control all other smart home devices. The aim is to make these devices affordable for a large group of people.
  • Smartsound unveiled theworld’s first AI-based smart stethoscopeseries under the names Skeeper R1, H1 and P1. These stethoscopes are designed to identify and monitor heart and lung sounds forremote medical treatmentand home care.
  • Smart appliances by Samsung
    • Bespoke AI Oven:This smart oven is equippedwith a ‘Sense Inside’ featurewhich can recognize up to 80 different dishes through an AI-based image recognition system, thus offering greater convenience and helping avoid overcooking of the food. It isthe first AI food recognition algorithmthat has received verification from UL solutions. It is currently available in Europe and will be available for sale in North America in Q3 2023.
    • Bespoke 4-door Flex refrigerator comes with a massive 32-inch touchscreen:It comes with a four-door design, and a very large display to control all other smart home devices, play music, watch videos and do grocery shopping through the SmartThings app.
    • Bespoke washer and dryer pairthat use AI to optimize temperature settings and determine the ideal amount of detergent for each load.
  • Roborock refreshed its S8 series of robot vacuums:The top model in the refreshed series is the Roborock S8 Pro Ultra which has a 6kPa suction power as compared to 5.1kPa offered in the previous version. The new series focuses on enhancing cleaning efficiency through advanced features. The price of the Roborock series starts from $749.
  • Withings U-Scan urine analyzer:It is a Wi-Fi-connected device that is placed inside the toilet to analyze urine. It helps in providing nutrition and hydration information along with information on women’s menstrual health.

Conclusion

Most of the smart TV players focused ondelivering superior quality and fast-gaming experiencethrough bigger-size, high-quality OLED displays and better refresh rates. This time, the focus was also on multi-device connectivity features along withMattersupport.Most of the technology companies focused on improving the customer experience.

In the wearables segment, the emphasis continued to be onhealth-related aspectsandfast-charging support.Another important area that gained traction wassmart security solutionsdue to the need for child and elderly care and to serve the needs of working professionals.

The CIoT market holds tremendous potential to grow in the coming period owing to an increased focus on affordability and integration of the latest tech innovations.

Anshika Jain

Anshika is a Senior Analyst with Counterpoint Technology Market Research, based out of Gurgaon. She has more than 10 years of work experience in market research and business intelligence field. She led various research and consulting projects for multiple sectors including BFSI and Telecom. Apart from this, she also has key client handling experience with leading MNCs. She holds a Master’s in Business Administration from IMT Ghaziabad, specializing in Finance; and a Bachelor’s degree in Economics from Hansraj College, Delhi University.

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