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Saudi Arabia Smartphone Shipments Grow 26% YoY in Q1 2023, Buck Trend

The Saudi Arabia smartphone market was among the few to record YoY growth in Q1 2023.
Even as many economies struggled in 2022 amid macroeconomic and geopolitical pressures, Saudi Arabia was bolstered by its highest oil revenues in decades, all-time-low unemployment rates, all-time-high non-oil economic activity and strong private consumption.
Among OEMs, Samsung and Apple continued to take over half of the total smartphone shipments in Q1 2023, with Samsung taking the #1 spot.
We expect the Saudi Arabia smartphone market to continue its growth momentum in 2023, with annual shipments likely to grow in low single digits.

The Saudi Arabia smartphone market was among the few to record YoY growth in Q1 2023, with shipments growing 26% YoY largely due to strong macroeconomic fundamentals, accelerating digitalization, and growing device financing options. In QoQ terms, the shipments grew 17% as OEMs filled channels for the Easter and Ramadan sales season, towards the end of the quarter.

Growth drivers

As manyglobal economies struggled in 2022amid macroeconomic and geopolitical pressures, Saudi Arabia was among the few to buck the trend. Bolstered by its highest oil revenues in decades as global oil prices soared, Saudi Arabia was the fastest-growing economy in 2022, with all-time-low unemployment rates, all-time-high non-oil economic activity and strong private consumption. PoS (Point of Sale) transactions, e-commerce activity and digital payments have also been on the rise in Saudi Arabia, all pointing to growing digitalization and private consumption. Some of the market momentum at the end of 2022 was carried into Q1 2023, especially after the economic boost provided by the FIFA World Cup in Qatar and the year-end and holiday season of Q4 2022.

Saudi Arabia Smartphone Shipments and 5G Share – Q1 2021 to Q1 2023

While the feature phone to smartphone migration has slowed down in Saudi Arabia, a growing digital economy and an aspirational customer have become key growth drivers. Commercial and private 5G use is also increasing in the country, pushing 5G smartphone sales. 5G technologies are a key part of Saudi Arabia’s digitalization and growth push under the Vision 2030 plan. The country has partnered with major 5G infrastructure players likeHuaweiandEricsson, and5G networksare now available in most major cities, covering around 80% of the country’s population. Saudi Arabia has also been hailed as a 5G pioneer in the region in terms of coverage, speed and consistency. 5G smartphone share remained above half of total smartphone shipments for the second consecutivequarterin Q1 2023 and is likely to grow further in 2023.

Competitive landscape

Saudi Arabia Smartphone Shipments by Top 5 OEMs for Q1 2021, Q1 2022, Q1 2023

Among OEMs, Samsung and Apple continued to take over half of the total smartphone shipments in Q1 2023, with Samsung taking the #1 spot. Xiaomi and Motorola were distant third, with HONOR rounding out the top five for Q1 2023.

Samsunggrew YoY as its supply normalized in the region. The brand’s 5G models have been leading growth, especially the new affordable 5G M-series and A-series iterations. The Galaxy M53 was the best-selling Android device in the country in Q1. Samsung’s newest flagshipGalaxy S23series was shipped slightly earlier than theS22 series in 2022to meet the pre-order demand triggered by aggressive marketing and promotions in the country, with most channels and offline stores participating.

Apple’s智能手机出货量增长近一倍d YoY led by the popularity of itsiPhone 14 series, especially thePro versions, and as older models became affordable and available. Apple reached its highest-ever Q1 shipment share in Saudi Arabia in 2023. The brand has greatly benefitted from therise of financing options, like the ‘Buy Now, Pay Later’ model, in Saudi Arabia, making its devices accessible to a greater demographic. Besides, a rising mean wage and stable exchange rates increased the average Saudi Arabian consumer’s purchasing power in 2022. iPhones took four of the top five spots in the bestseller list for Q1 2023, with the iPhone 14 Pro coming out on top.

WhileXiaomi’s第一季度出货量同比增长,它失去了分享, as Motorola and HONOR gained share driven by new launches. Xiaomi has been able to maintain share largely due to its broad portfolio across price bands, innovative marketing strategies, and a strong presence across both offline and online channels.

Motorola被抢占市场份额,由其产品在e $150-$249 price band, particularly its G series, which accounted for nearly three-quarters of its total sales in Q1. Motorola has benefitted from improved product availability, especially for new launches, and strong brand pull, especially for middle-income customers looking for upgrades to their lower-segment devices.

HONORwas among the fastest-growing brands in Q1, with its shipments more than doubling YoY. HONOR’s growth is largely due to focused expansion efforts, aggressive launch campaigns and an attractive mid-tier to high-end portfolio. HONOR has also benefitted from utilizing Huawei’s earlier distribution and channel relationships. The HONOR 70 and the X series were the top volume drivers for the OEM in Saudi Arabia for Q1 2023.

Smartphone sales grew YoY across all price bands in Q1 2023 but declined QoQ largely due to seasonality. All price bands except thepremiumband (≥$600) lost share YoY as consumers moved up the price bands. But thepremiumband was the fastest-growing band in Q1, led by Apple and Samsung. Apple captured around 85% of the total premium smartphone sales in Q1. The mid-tier ($100-$249) remained the largest price band in Saudi Arabia, capturing nearly half of the total smartphone sales in Q1, with Samsung and Xiaomi taking the top spots in the price band. Thelower (<$100) segmentgrew YoY but, like other non-premium segments, lost sales share during the same period, as customers continued to buy higher-ASP devices with improving affordability and rising aspirations.

Market outlook

We expect the ASP of smartphones sold in Saudi Arabia to continue to rise in 2023, as wage rates improve, financing options become more accessible, and customers move towards better devices. Currently, Apple and Samsung remain best equipped to capture more share of the aspirational Saudi Arabia smartphone market, but the quest for the #3 spot continues. While Xiaomi remains comfortably in the #3 spot, other Android OEMs have been mounting pressure with bolder promotions and marketing activities and aggressive launch strategies. Motorola, HONOR and Transsion Group brands Infinix and TECNO are likely candidates outside the top three to capture market growth.

Going forward, we expect the Saudi Arabia smartphone market to continue its growth momentum, with annual shipments likely to grow in low single digits in 2023. Increasing 5G use, ramping up of digitalization, greater access to financing options and growing aspirations of customers are expected to drive growth.

Note:

ASP & Priceband Analysis done using Wholesale Prices
Xiaomi includes Redmi, Pocophone, Black Shark

MEA Smartphone Shipments Drop 12% YoY in 2022 to Reach Lowest Level Since 2015

MEA smartphone shipments retreated 18.4% YoY in Q4 2022 and 12.1% YoY in 2022.
At 148 million units, 2022 shipments were the lowest since 2015.
Samsung performed resiliently in 2022, with shipments and market share increasing YoY.
Transsion Group’s 2022 shipments dropped 13% YoY. This was mainly due to a 27% drop of itel.
Xiaomi saw a flat year but much better performance than in 2021.
5G shipments increased 47% YoY to account for 18% of the overall shipments.

London, Boston, Toronto, New Delhi, Hong Kong, Beijing, Taipei, Seoul – February 23, 2023

Smartphone shipments in the Middle East and Africa (MEA) region fell 12.1% YoY in 2022 to 148 million units, the lowest shipment level since 2015, according to the latest research from Counterpoint’sMarket Monitor Service. After a bright start to the year, the rise in energy and agricultural goods prices caused by the Ukraine war dampened consumer sentiment in the region, with themacroeconomic situationgradually worsening as the year went on.

看着去年第四季度,智能手机出货s dropped 18.4% YoY, a slightly better reading than the record low of the 20.4% drop recorded in Q3 2022. Consumer sentiment may have picked up marginally as the inflationary pressure and foreign currency headwinds receded. Still, the market environment remained very challenging.

Commenting on the market’s performance,Senior Analyst Yang Wangsaid, “The MEA smartphone market closed the year with another tough quarter. Much of the difficulties, such as high inflation rates, energy and food prices, and depreciating domestic currencies against the US dollar, were caused by factors outside of the control of market participants. With the drop in consumer sentiment, OEMs were put under enormous pressure and had to take drastic measures such as destocking, cutting marketing and channel spending, and taking a very careful approach to pricing.”

Source: Counterpoint Research Market Monitor, Q4 2022
Notes: Xiaomi includes POCO and Redmi; OPPO includes OnePlus; Figures may not add up to 100% due to rounding.

Market leaderSamsungsaw YoY volume and market share growth in 2022, a terrific performance given the market realities. This was due to the success of the Galaxy A series in capturing the market for aspirational upgraders, particularly those that may be getting their first 5G devices. The company also benefitted from a significantly improved supply chain position, giving distributors clarity and certainty in a time of turbulence.

TranssionGroup brands continued to take the MEA region’s biggest share of smartphone shipments, with an unchanged market share of 32%. However, the company endured a volatile year, withTECNOanditelboth shedding shipment volumes in double digits due to exposure to the price-sensitive entry segment, whileInfinix’s strong momentum from the first half of 2022 retreated towards the end of the year. Aggressive destocking initiatives mostly bore fruit, as TECNO and Infinix returned to launching higher-end devices during the shopping season.

Xiaomifinished the year at the third spot among OEMs in the MEA region. It was a relatively successful year for the company with volume and market share gains. Supply issues largely disappeared, and the company saw good traction in the mid-range segment, particularly for the Redmi Note 11 and Redmi 10 series. Xiaomi is expected to take the competition to Samsung’s A series as it broadens the availability of affordable 5G devices across the region.

Apple’s shipments dropped YoY, but the brand saw its market share increase due to broadened distribution in the region and the success of the iPhone 13 series. The iPhone 14 series launch has not been as successful as the iPhone 13 series. However, sales have concentrated towards the higher-end iPhone 14 Pro and Pro Max models, thus replicatingApple’s value gains seen in other more developed markets.

Source: Counterpoint Research Market Monitor, Q4 2022

One of the spotlights in the MEA smartphone market in 2022 was the growth of the 5G segment. 5G smartphone shipments grew 47% to reach an 18% share of the overall shipments against our forecast of 16.5% at the beginning of 2022. While 5G networks are only available in the GCC countries and certain pockets of Africa’s urban areas, the enthusiasm for 5G devices has been noted across the largest markets. Samsung, having overtaken Apple as the biggest 5G OEM in the region, is well positioned to grow further with its large portfolio of mid-range 5G A-series devices. Xiaomi is also seeing momentum for its mid-range devices, and we are likely to see Transsion brands TECNO and Infinix make a serious play in the 5G market in 2023. While globally 5G smartphone prices are coming down due to the availability of more affordable models, the proliferation of 5G devices in MEA will actually boost the average selling price (ASP) in the region, as customers upgrade to more sophisticated devices. This, in turn, is likely to increase the dollar value of the MEA smartphone market, despite little to no growth in volume expected in 2023.

Counterpoint Research’s market-leadingMarket Monitor,MarketPulse andModel Salesservices for mobile handsets are available for subscribing clients.

Feel free to contact us at press@www.arena-ruc.com for questions regarding our in-depth research and insights.

You can also visit ourData Section(updated quarterly) to view the smartphone market share forWorld,USA,ChinaandIndia.

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Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Yang Wang

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Entry-level Smartphone Shipments Bounce Back in Key SEA Countries, Up 28% QoQ in Q4 2022

2022 saw a 13% YoY decline in smartphone shipments in key Southeast Asian countries*.
All countries witnessed a YoY drop in shipments through 2022 with the gap widening to -17% in Q4.
SamsungandApplesustained volumes through the year, while Infinix grew the most.
High-end smartphone ($400-$600) shipments increased 8% YoY in 2022.
The溢价部分(>$600) witnessed a 23% YoY growth.

Hong Kong, Jakarta, London, Boston, Toronto, New Delhi, Beijing, Taipei, Seoul – February 23, 2023

KeySoutheast Asia(SEA) smartphone markets* saw a somewhat consistent YoY drop in shipments throughout 2022. Inventory was still high in countries likeIndonesia, Philippines and Thailand, which led to a 17% YoY drop in shipments in Q4 2022, according to theMarket Monitor Smartphone Quarterly Report.

More notably, the end of the year signaled a much-awaited increase in demand forentry-level smartphones, resulting in a 28% QoQ increase in such shipments. New launches and pent-up demand played major roles in this. In the溢价部分, consumers kept the demand alive due to which there was a 22% QoQ increase in premium shipments.

Source: Counterpoint Research Southeast Asia Smartphone Tracker, February 2023

While the region’s smartphone shipments declined, countries like Vietnam andPhilippinesshowed more resilience to economic factors than others. Consumer demand seemed to have been less affected by macro effects. Smaller markets like Cambodia, Myanmar and even Malaysia declined relatively more. While they represent a small part of the region, their populations include a higher share of economically disadvantaged consumers. The decline in entry-level smartphone shipments affected these countries more than the rest.

Mature markets like Thailand and Singapore concentrated more on 5G penetration and further stages of industrial5Gapplications. Singapore’s operator partnership with Ericsson and 5G utilization in healthcare planning are just a few examples. InThailand, smart factory technology is being developed, private networks are increasingly used, and operators like AIS are helping out on automation through 5G.

Apart from an uptick in premium smartphone sales in these countries, there was also an increased focus on sustainability in the form of trade-ins,refurbishedsmartphone demand and corporate ESG initiatives.

Source: Counterpoint Market Monitor Smartphone Report, February 2023

The IT and e-commerce sectors saw job cuts inSEAwhich did not project a healthy H2 2022. Even the online smartphone channels contributed relatively less in seasonal campaigns like 11.11 and December sales. At the same time, OEMs, operators and retailers have been increasing offline networks across geographies. As the economies are struggling to come back to normal, a surge in tourism in this region contributed to the rebound.

Chinese brands likevivo,realmeand Xiaomi consistently struggled with inventory levels and low shipments during Q3 and Q4 2022.OPPOimproved with demand due to its Reno series.

As premium demand surged,Samsung’s S seriesandApple’siPhone 13 and 14 series contributed to these brands’ volumes. Vietnam showed some surprising success with Apple shipments. Apart from newer models, even older ones like the iPhone 11 series were being sold well in the country.

The biggest gainer of 2022 is clearlyInfinix. TheTranssionbrand steadily grew in this region in 2022. Infinix’s focus on basic specs, practical pricing, channel offers and gaming all helped it gain momentum. The brand is especially doing well in the Philippines, Indonesia and Thailand.

Source: Counterpoint Market Monitor Smartphone Report, February 2023

Commenting on theSEAeconomies in 2023,Senior Analyst Glen Cardozasaid, “Southeast Asia suffered on multiple fronts in 2022. Countries continue to increase interest rates, inflation is still a factor and trade volumes are dependent on the partner country’s demands. Any macro-level improvements in tourism, government relief and financial management will take time to positively impact the common consumer. In the absence of further adverse macro effects, the region is on a path to recovery. OEMs are however pessimistic about the recovery at this point and it is visible in their shipment levels. Improving entry-level smartphone shipments is a much-needed boon at this point. H1 2023 is likely to suffer the effects of low shipments, but we are likely to see a steady increase in shipments starting Q2 2023.”

Industrial and consumer 5G use cases will be visible in countries like Singapore and Thailand, while Indonesia and Philippines will concentrate on 5G penetration more than others.

What isChina’sloss is working out to be Southeast Asia’s gain in part.Manufacturing中心竞争tnam stand to benefit from increased investments from companies looking to diversify from China.

The silver lining lies in the role of smartphones in digital transformation across this region. It also lies in the increase of foreign direct investment. All macro factors remaining constant, H2 2023 has the potential to make up for H1’s losses.

*Key Southeast Asia countries/marketsinclude Indonesia, Thailand, Philippines, Vietnam, Malaysia, Singapore, Myanmar and Cambodia.

Feel free to contact us atpress@www.arena-ruc.comfor questions regarding our latest research and insights.

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MEA Smartphone Shipments Decline 20% YoY in Q3 2022 as Macro Situation Worsens

MEA smartphone shipments retreated 20.4% YoY and 12% QoQ in Q3 2022 to 35 million units.
This was the lowest level since Q2 2020, or since the startof the COVID-19 pandemic.
Samsung’s shipments and market share increased YoY as the new A-series models continued to gain momentum.
Transsion Group’s shipments led the market downturn, mainly due to TECNO and itel’s aggressive destocking efforts. Infinix, on the other hand, remained resilient to market headwinds.
Xiaomi returned to growth as product availability improved, while its exposure to the Middle East market benefitted from improving sentiment.

London, Boston, Toronto, New Delhi, Hong Kong, Beijing, Taipei, Seoul – December 19, 2022

Smartphone shipments in the Middle East and Africa (MEA) region fell 20.4% YoY and 12% QoQ to 35 million units in Q3 2022, according to the latest research from Counterpoint’sMarket Monitor Service. Compared to the previous quarter, the macro situation continued to worsen as inflation undermined consumer sentiment, while OEMs became ever more cautious in areas such as distribution expansion, marketing efforts and stock management.

MEA Smartphone Quarterly Unit Shipments

Source: Counterpoint Research Market Monitor, Q3 2022
Notes: Xiaomi includes POCO and Redmi; OPPO includes OnePlus; Figures may not add up to 100% due to rounding.

Commenting on the market’s performance,Senior Analyst Yang Wangsaid, “The biggest issue in the smartphone market, and indeed any consumer market, this year has been macro issues. We saw no let-up in inflationary pressures and currency headwinds in the MEA market in Q3 2022. Consumer sentiment continued to be bleak, leading to OEMs and distributors cutting market spending. On the other hand, high inventory levels forced market participants to adopt destocking measures, hurting profit margins. Despite this, the 20% YoY drop probably exaggerated the gloominess in the market, as Q3 2021 was an especially successful period for the region.”

Within the MEA region, the Middle East fared better due to the GCC countries’ resilience. High inflows of energy revenues buttressed state coffers, which strengthened local currencies and kept inflation down. The region was also boosted by sales events associated with the World Cup, which is being held in Qatar since November. On the other hand, roughly 8 in 10 countries in Africa saw inflation accelerating in Q3, according to Counterpoint estimates. Persistent energy supply issues, as well as worries about another round of food shortages, kept consumers ever more cautious. We believe there is further room for inflation rates to rise in Africa towards the end of the year.

MEA Smartphone Unit Shipments Share, Q3 2022 vs Q3 2021

Source: Counterpoint Research Market Monitor, Q3 2022
Notes: Xiaomi includes POCO and Redmi; OPPO includes OnePlus; Figures may not add up to 100% due to rounding.

是智能手机市场的competitive landscape, the biggest takeaway from the quarter was that while the economic downturn hurt most players, smaller brands disproportionately suffered more, as seen from the dramatic loss of market share. During this period of rising costs and worsening market sentiment, smaller brands faced mounting supply challenges. Maintaining cost discipline meant slashing spending elsewhere, such as marketing and distribution, and smaller players were unable to keep up with the bigger OEMs.

Market leaderSamsungsaw YoY volume and market share growth, as its supply issues subsided, while the Galaxy A series’ 2022 iterations continued to gain momentum. Samsung continues to be the best-placed OEM in the region as its broad product portfolio covers every customer segment. The brand is well-positioned to capture market volume when the economic issues ease.

TranssionGroup brands continued to take the MEA region’s biggest share of smartphone shipments. However, its exposure to the lower-value segments, particularly in Sub-Saharan Africa, meant that it faced the strongest headwinds among the big brands. We noted aggressive destocking efforts during the quarter, mostly concentrated within the lower-endTECNOanditelbrands. On the other hand,Infinixcontinued to perform well as its 2022 models ticked all the boxes. We believe Transsion may stage a rebound towards the end of the year, as the company prepares for higher-end launches for the TECNO and Infinix brands.

Xiaomicaptured the third spot among OEMs, as supply issues disappeared in the rear-view mirror. The company’s affordable mid-range products, particularly the Redmi Note 11 and Redmi 10 series, remained popular among price-conscious customers, while its business received a boost due to favorable conditions in the Middle East region.

Applecontinued to gain market share in the region, largely due to improving distribution across the region. The iPhone 13 series appeared regularly among the best-selling models in the region, even during the last months of the iPhone 13 cycle. We expect Apple’s volume and market share to increase further in the next quarter as the iPhone 14 sales begin to gain momentum.

While the end-of-year shopping season is expected to deliver a boost to the smartphone market, sales increases are unlikely to match the levels seen last year, as affordability will continue to be first and foremost among customers’ concerns. Macroeconomic headwinds and geopolitical uncertainties may well persist into 2023, but we do expect a small rebound in the MEA smartphone market next year. Economies in MEA have fared better than those in developed countries, and the second half of 2023 may see a release of pent-up demand, just as post-COVID-19 reopening spurred a period of consumer optimism.

Counterpoint Research’s market-leadingMarket Monitor,MarketPulse andModel Salesservices for mobile handsets are available for subscribing clients.

Feel free to contact us at press@www.arena-ruc.com for questions regarding our in-depth research and insights.

You can also visit ourData Section(updated quarterly) to view the smartphone market share forWorld,USA,ChinaandIndia.

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Q2 2021: Apple Achieves Record June Quarter Shipments, Xiaomi Becomes the Second-Largest Smartphone Brand Globally

Global smartphone market grew 19% YoY but declined by 7% QoQ as 329 million units were shipped, led by Samsung.
Xiaomi eclipses 50 million smartphones, becoming the world’s second-largest smartphone brand for the first time ever.
Samsung retained the number one spot with shipments reaching 58 million units in Q2 2021, however, its market share declined to 18% as compared to 22% in Q1 2021 as its shipments declined by 24% QoQ.
realme grew by 135% YoY and 17% QoQ, crossing cumulative shipments of 100 million smartphones since its entry into the smartphone market.
Global smartphone shipment revenues grew by 25% YoY to $96 billion in Q2 2021 setting a second-quarter record.

Seoul, Taipei, Beijing, London, Denver, Boston, Toronto, New Delhi, Hong Kong – July 29^th, 2021

Global smartphone shipments declined by 7% QoQ in Q2 2021, according to the latest research from Counterpoint’s Market Monitor service. This was primarily due to ongoing component shortages as well as the implementation or extension of COVID-19 restrictions across Asia and Europe. Shipments, however, grew by 19% YoY as inoculation rates increased in several major economies preventing the need for lockdowns as stringent as those seen in the same quarter of last year.

Commenting on OEM rankings, Research Director, Tarun Pathak noted, “While Samsung retained the top spot, its market share fell by over 3% to 18% in Q2 2021. Shipments were down due to weak seasonal demand in some of its key regions such as India, Central and Latin America and Southeast Asia followed by production disruption in Vietnam due to COVID-19. Xiaomi had its best-ever quarter as it was able to increase its market share in China, Southeast Asia and Europe. WhileApplefell to the third spot, it captured record second-quarter shipments thanks to persistent demand and supply for its iPhone 12 series. OPPO and vivo retained their spots in the top five as OPPO continued expanding to overseas markets and vivo managed to lead theChinamarket for the second quarter in a row.”

Highlighting the revenue dynamics, Research Analyst, Aman Chaudhary noted, “Global smartphone wholesale shipment revenues eclipsed $96 billion*, up 25% YoY but declined 16% sequentially. This comes at a time when the industry was facing supply constraints. Apple captured a record second-quarter revenue share of 41% driven by continuing demand for the iPhone 12 Series followed by Samsung, OPPO, Xiaomi and vivo. However, Xiaomi had a strong quarter in terms of revenue as well, becoming the only brand within the top five to grow its revenue sequentially. It captured its highest-ever revenue share of over 9% driven by the strong performance of Redmi Note and the Mi 11 series.”

Commenting on Xiaomi’s record shipments, Senior Analyst, Harmeet Singh Walia noted, “Xiaomi crossed 50 million shipments for the first time ever driven by a combination of premium and low-to-mid price segment devices. Xiaomi’s exceptional performance comes despite a decline in India due to the spread of new COVID-19 variants. The increased shipments can be attributed to its growth in regions including Europe, Southeast Asia and Central and Latin America where it captured market share vacated by Samsung and Huawei. Southeast Asia and Europe were bright spots for Xiaomi as demand for mid-tier devices increased during the quarter.”

Key Takeaways:

Samsung’squarterly shipments declined by 24% QoQ and grew by a meagre 7% YoY reaching 57.9 million units in Q2 2021 due to supply constraints. Samsung’s revenue fell by 30% QoQ despite increasing by 7% YoY in Q2 2021. Samsung is diversifying its product mix and channel strategy in regions such asIndia, Europe and Central and Latin America. Samsung has also shifted focus towards premium devices over the mid-range series on the supply side in regions such as theUSwhere supply constraints and low inventory limited its growth.
Xiaomirecorded a QoQ shipment growth of 8% while its shipments grew by a staggering 98% YoY driven by the strong demand for Redmi 9, Note 9 and Note 10 series. Demand for its premium Mi 11 series remained strong as well. This mix of premium and lower-to-mid segment devices enabled Xiaomi to achieve its highest-ever smartphone revenue in Q2 2021.
Apple’ssmartphone shipments fell by 18% QoQ but grew by 30% YoY to reach 48.9 million units in Q2 2021. This is because demand for iPhone 12 series remained high while its supply was not hit as severely by chip shortages because of its strong industry relationships, careful supply chain management, expedited shipping, and ability to cut days from factory to point-of-sale. Apple saw its revenue increase by 52% YoY.
OPPO’s不可小觑出货量下降了12%至3360万单位s in Q2 2021. Its market share declined to 10% compared with last quarter’s 11%. However, driven by its global expansion and steady performance in China, it saw a growth of 37% compared with the same quarter last year when it enjoyed 9% market share. Following the shipment trends, OPPO’s YoY revenue also declined by 10% QoQ while increasing by over 50% YoY.
vivo‘s shipments declined by 8% QoQ but grew by 44% YoY to reach 32.5 million units in Q2 2021. vivo’s growth was driven by a strong performance in the China market, where it has retained the leadership position for a second consecutive quarter. vivo saw a quarterly decline in revenues of 10%, in line with the decline in its shipments over the same period. However, it saw YoY revenue growth of 69% driven by solid performances of its mid-tier models such as S9, Y52s and Y31.
Among other major OEMs,OnePlus realme,联想集团增长最快的。OnePlus Q2 2中同比增长了170%021 with its Nord N series doing particularly well in the North America and Western Europe markets. realme grew by 135% YoY in Q2 2021 as a result of its continuing success in China as well as its expansion in Southeast Asia where its C-series, launched in March this year, did exceptionally well. realme also reached the landmark of hitting 100 million in cumulative shipments since launch. Apart from this, it also reached 50 million units in cumulative shipments in India during the quarter, the fastest by any brand so far in India. Lenovo Group grew by 110% thanks to the success of its Moto E7 Plus in Latin America and Moto G Play 2021 in North America.

*Preliminary revenue, based on wholesale pricing.

Note: All shipments are preliminary and subject to change.

For press comments and inquiries please reach out to press (at) www.arena-ruc.com

You can also visit our Data Section (updated quarterly) to view the smartphone market share Globally and from the USA, China, and India.

Some of our other regional smartphone market analysis for Q2 2021 can be found below:

India Smartphone Market Stays Resilient During Second COVID-19 Wave, Crosses 33 Million Shipments

US Smartphone Market Grows 27% YoY in H1 2021 Despite Shortages; OnePlus, Motorola, Nokia HMD Gain as LG Exits

中国智能手机市场看到第二季销售以来最低2012; vivo Leads as Huawei Plummets

Background:

Analyst Contacts:

Tarun Pathak

Harmeet Singh Walia

Aman Chaudhary

Varun Mishra

Karn Chauhan

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Insights Tag:Smartphone Shipments

Saudi Arabia Smartphone Shipments Grow 26% YoY in Q1 2023, Buck Trend

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MEA Smartphone Shipments Drop 12% YoY in 2022 to Reach Lowest Level Since 2015

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Q2 2021: Apple Achieves Record June Quarter Shipments, Xiaomi Becomes the Second-Largest Smartphone Brand Globally

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