Hong Kong, London, Boston, Toronto, New Delhi, Beijing, Taipei, Seoul – June 10, 2021
The smartphone market in the four major Southeast Asian countries ofIndonesia,Thailand,Vietnam, and thePhilippinesrecorded a 12% YoY growth in Q1 2021, according to Counterpoint’sGlobal Smartphone Channel Share Tracker. Online sales grew 45% compared to the same period last year, accounting for 16% of the total market.
Looking at the growth rate of these markets, Indonesia (the biggest economy) saw YoY growth of 4%. Though relatively smaller, Thailand, Philippines and Vietnam markets saw high YoY growth rates of 13%, 19% and 26% respectively.
Top brands and their performance
OPPOled the brand share with 22% whileSamsungandvivoranked second and third with 19% and 16% shares respectively. OPPO, which has recently achieved good results inChina, managed to maintain its No. 1 position in the Southeast Asian markets in the first quarter. OPPO’s A series andRenoseries have proved to be successful in these markets.
Appleregistered good results due to the popularity of the iPhone 12. The brand ranked sixth with a 6% market share in Q1 2021.TranssionGroup brands, especially Infinix andTECNO, have been doing well in theseSoutheast Asianmarkets.
The competition in this region is getting fiercer thanks to a maturing ecosystem, increasingly tech-savvy and young population, and growingonlinedependence over the last year.
Along with the growth in online sales, there is an increased cohesiveness between OEMs andtelecom operatorsas well. In addition,5Ginfrastructure and5Gcommercialization are moving ahead at a brisk pace. The proportion of 5G compatible smartphones will increase in 2021. Even with the recentCOVID-19resurgence, we remain optimistically cautious about this region and its potential.
Note: There have been some revisions in the overall and country-level YoY growth percentages for Q1 2021. Brand market shares remain the same.
Background:
Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
Analyst Contacts:
Glen Cardoza
Follow Counterpoint Research
press(at)www.arena-ruc.com
