Apple’s iPhone 11 was the third best-selling model in Mexico in Q2 2023.
60% of the models in the top 10 list were priced below $150.
Samsung’s Galaxy A34, Galaxy A54 5G were the only two 5G models on the top 10 list.
Mexicois the second most important smartphone market in Latin America. The country has the second-highest population in the region and hosts an extremely competitive ecosystem. Mexico’s geographical size and lack of import barriers make it an extremely attractivesmartphonemarket.
The top-selling models accounted for 35% of Mexico’s total smartphonemarketin Q2 2023. The top 10 list almost appears like Samsung’s performance for the quarter as the brand dominated the top-selling chart in Mexico in Q2 2023. Five of the 10 best-selling models were fromSamsung. According to Counterpoint’s Market Pulse Report, Samsung’s share in Q2 2023 was slightly more than 30%.
OPPO and Motorola both had two models in the Q2 2023 top-selling list. Motorola, which has always been a strong player in theMexicanmarket, launched a few new models during the quarter that helped the brand increase its market share. OPPO, a relatively new entrant in theLATAMmarket, managed to retain its third position in market share with two of its models in the top-selling list.
Source: Counterpoint Research Market Pulse, Q2 2023
60% of the models in the top 10 list were priced below $150. This price band accounts for 52% of the overallsmartphonemarket in Mexico. However, premiumization is infiltrating the Mexican market, and the number of models in the >$150 band is increasing in the top-selling list. This trend is accelerating slowly but will surely lead to a higher overall smartphone ASP.
Apple’s four-year-oldiPhone11 has been part of the Mexican bestseller list for a few quarters now. It was the third best-selling model in the Mexican market in Q2 2023. The iPhone 11, which is a 4G model, was the most expensive model on the list. The massive sales of this model reflect the strength of Apple’s branding.
The 4G version of OPPO’s Reno 7 was another model in the bestsellers list priced more than $150. This is quite an achievement for the brand, which arrived in the region just three years ago.OPPOis still building its branding in the Mexican market. The Reno 7 has been in the Mexican top-selling chart since December 2022.
It is noteworthy that only two models in the chart are 5G phones – the Samsung Galaxy A34 and the Samsung Galaxy A54 5G. The latter one is also the most expensive Samsung model in the top-selling list. Meanwhile, Telcel has been pushing its subscriber base to replace their phone with a 5G one. Mexican consumers are still not ready for5Gtechnology. They would rather get more specs than access the technology.
Our Q2 2023 Market Monitor report has been published. We release one infographic each quarter to summarize the global smartphone market activities in a single page.
Some quick observations on the smartphone market:
Global smartphone shipments declined 9% YoY in Q2 2023 to reach 268 million units.
Samsung remained the top smartphone player in Q2 2023, while Apple saw a cyclical decline.
在前五名的品牌,苹果经历了年代mallest YoY shipment decline. Among the top 10 brands, TECNO and Infinix, part of the Transsion Group, saw double-digit YoY shipment growth in the quarter.
In terms of regional performance, only the Middle East and Africa (MEA) exhibited annual shipment growth while North America experienced the highest decline.
The top five brands accounted for almost 80% of the total 5G smartphone shipments in Q2 2023.
Use the button below to download the high resolution PDF of the infographic:
Entry of Chinese brands stirring up regional market.
Samsung remains regional leader with 36.9% share, followed by Motorola with 21.4% share.
Apple’s growth mainly sustained by the iPhone 11.
One in four smartphones shipped in the region is a 5G smartphone.
Buenos Aires, San Diego, Denver, New Delhi, Hong Kong, Seoul, London, Beijing – August 24, 2023
Smartphoneshipments in Latin America (LATAM) dropped 15.6% YoY but climbed 2.4% QoQ in Q2 2023, according to the latest data fromCounterpoint Research’s Market Monitorservice. The decline was due to the negative impacts of the regional economic crises and weak global smartphone shipments.
Commenting on the market dynamics,Principal Analyst Tina Lusaid, “LATAM’s economic growth in 2023 is actually slightly higher than forecast. However, this recovery has not yet inspired an increase in the rate of smartphone replacement. Lowconsumerdemand continued to affect the region during the quarter. Although most countries in the region are seeing declininginflation, consumer confidence is yet to bounce back, as political turmoil continues to constrain the general economy.”
Research Analyst Andres Silva added,“Seasonal factors such as Mother’s Day and Father’s Day promotions helped the market grow slightly QoQ in Q2 2023, although the market declined YoY. The entry of manyChinesebrands at once is stirring up the market as they aim for growth, pushing other brands to become more aggressive. However, the YoY decline affected all the top sixcountriesin the region.”
Top Smartphone OEMs’ Market Share in Latin America, Q2 2022 vs Q2 2023
Source: Counterpoint Research Q2 2023 Market Monitor Note: Figures may not add up to 100% due to rounding
Commenting on the ASP performance in the region,Lu added: “There is a slight premiumization trend going on in the region. Compared to last year, LATAM’s total smartphoneASPonly grew around 4%. This has been a consistent trend. Inflation has some influence on it. However, established brands such as Samsung are pushing to increase the ASP in the region with5Gmodels.”
Market Summary
Samsungwas once again the absolute leader in the LATAM market in Q2 2023. However, itsshipmentsand market share declined YoY with weakened performance in most of the countries in the region.
Samsung has been very aggressive in offering extra discounts during the promotions. But not enough as its shipments were hurt by the Brazilian market and the entry ofChinesebrands.
Since Samsung is focusing more on premium models now, the availability of its models in the lower price bands is becoming restricted. Thus, its overall value dropped -2% YoY.
Motorola’s shipments decreased YoY but its market share increased slightly. It increased the number of models in the entry-segment E series. It also increased its brand awareness with the launch of theMotorolaEdge 40 Pro in May with an aggressive advertising campaign.
Xiaomi lost share slightly during the quarter but remained stable due to the launch of the Redmi Note 12 during the first week of April. This increased its Q2 2023 shipments and sales.Xiaomialso increased its Poco brand shipments in the open channels in the region.
Xiaomi recovered slightly from its position in Mexico. The participation of the grey market in the southern part of the LATAM region continued to grow.
Apple’sshipments and market share both grew YoY in Q2 2023, mainly sustained by the iPhone 11. The4Gsmartphones are still driving Apple’s volume in the region.
OPPOcontinued to be a strong fifth player in the region and ranked third in Mexico. Its volume increased by more than 70% in Q2 2023, while its share more than doubled YoY. Despite the growth, its shipments dropped QoQ.
HONOR did not make it to the list, but its growth in LATAM has been notable.HONORwas the brand with the most aggressive growth during the quarter. However, it still needs to build on its branding.
“Others”, mainly composed of regional brands, continued to decrease YoY. This category was most affected by the entry of low-price-band Chinese brands.
Background
市场研究是一个世界人口对位技术l research firm specializing in products in the technology, media and telecom (TMT) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
Overview:This insightful report covers key trends in Smart Home Security Cameras, Cellular IoT Connections, AI-driven transformations, revenue dynamics, and emerging technologies. It offers concise, valuable insights for informed decision-making across diverse industries.
Sign up with your corporate email below to get access to the exclusive report. We will send the report straight to your inbox.
[one_half padding=”0 20px 0 0″]
[/ one_half]
[one_half_last padding=”0 0 0 30 px”]
[/one_half_last]
Table of contents:
[one_half]
Global Cellular IoT Connections to Cross 6 Billion in 2030
AI & API Accelerating Digital Transformation Across Verticals
Netgear Q1 2023: Revenue Stutters as Inventory Correction Set to Spill Into Q2
India’s Smart Home Security Camera Shipments Up 48% YoY in Q1 2023
[/ one_half]
[one_half_last]
Global Connected Agriculture Node Shipments to Reach 187 Million Units by 2030
Global Connected Construction Machine Shipments Grew 6.7% YoY in 2022
Overview:This comprehensive analysis covers global EV trends, connected car sales, regional market dynamics, key players, emerging technologies, pricing strategies, and market growth. It also provides concise, insightful automotive trends for informed decision-making.
Sign up with your corporate email below to get access to the exclusive report. We will send the report straight to your inbox.
[one_half padding=”0 20px 0 0″]
[/ one_half]
[one_half_last padding=”0 0 0 30 px”]
[/one_half_last]
Table of contents:
[one_half]
China EV Sales Defy Subsidy Cuts, Maintain Strong Growth in Q1 2023
AI Needs to Reside in the Vehicle to Work Well
US EV Sales Up 79% YoY in Q1 2023 Helped by Tax Credit Subsidy
Global Passenger Electric Vehicle Market Share, Q2 2021 – Q1 2023
Global EV Sales Up 32% YoY in Q1 2023 Driven by Price War
[/ one_half]
[one_half_last]
Google Puts Auto Expansion in Top Gear
Huawei ADS 2.0: A Promising New ADAS in Market
Connected Car Sales Grew 12% YoY in 2022 With Volkswagen Group in Lead
Price Cuts Boost Tesla Revenue in Q1, Profit Slumps Compared to 2022
EV Sales in US up 54.5% YoY in 2022; Tesla Market Share at 50.5%
[/one_half_last]
Wearables Q2 2032
Published Date: 24th July 2023
Overview:This is a comprehensive analysis of the latest developments in the wearables industry covering product reviews, market trends, and regional insights. It also includes the Sony WH-CH720N headphones, Apple’s Vision Pro, Meta’s Quest 3, smartwatch markets in China and India, MediaTek’s expansion, AR/VR value chain in China, Apple’s device ecosystem, and wearable innovations at MWC Barcelona 2023.
Sign up with your corporate email below to get access to the exclusive report. We will send the report straight to your inbox.
[one_half padding=”0 20px 0 0″]
[/ one_half]
[one_half_last padding=”0 0 0 30 px”]
[/one_half_last]
Table of contents:
[one_half]
Sony WH-CH720N Review: Good Sound, Effective ANC, Long Battery Life
Vision Pro, iOS 17, New Macs: Here’s Everything Announced at Apple WWDC 2023
Apple Thinking About the Next Decade & Beyond with Vision Pro Announcement
Quest 3 to Help Maintain Meta’s XR Dominance Even as Apple Entry Looms
China’s Q1 2023 Smartwatch Shipments Drop to Lowest in 12 Quarters
India Smartwatch Market’s 121% YoY Growth Restricts Global Decline to 1.5% in Q1 2023
[/ one_half]
[one_half_last]
Global Outsourced Manufacturing Smartwatch Shipments Rose 15% YoY in H2 2022
MediaTek Analyst Summit: Focus on Widening Portfolio, Growth in US and Europe
Analysis of the AR/VR Value Chain in China: Is China at the forefront of the industry?
苹果的设备增加其品牌强调生态系统ngth and Stickiness
Wearable Innovations Stand out at MWC Barcelona, 2023
[/one_half_last]
Semiconductors Q2 2023
Published Date: 24th July 2023
Overview:这是一个行业的综合分析,encompassing topics like international policies affecting self-reliance plans, regulatory acts in the US, earnings of major players, semiconductor manufacturing in India, emerging technologies in the market, and key events shaping the industry’s future. It provides valuable insights for stakeholders seeking a concise overview of the semiconductor landscape.
Sign up with your corporate email below to get access to the exclusive report. We will send the report straight to your inbox.
[one_half padding=”0 20px 0 0″]
[/ one_half]
[one_half_last padding=”0 0 0 30 px”]
[/one_half_last]
Exhaustive table of contents below:
[one_half]
Will Japan Curbs Hit China Semiconductor Self-reliance Plans?
New Layer-1 Accelerator Cards Set To Boost Open RAN Market – Or Create More Lock-In?
[/ one_half]
[one_half_last]
MediaTek Analyst Summit: Focus on Widening Portfolio, Growth in US and Europe
Neil Shah Joins as Vice-Chairman for IC 50 Committee
Arm Platform TCS23 Sets Benchmark to Power Advanced, Holistic Mobile Computing Experiences
BoM Analysis: Samsung Galaxy S23 Ultra Costs $469 to Make
COMPUTEX 2023: AI Solutions, Capabilities in Focus
Currency Fluctuation Limits Global Wafer Fab Equipment Revenue Growth to 9% YoY in 2022
[/one_half_last]
Note: The report comprises of carefully selected aggregated insights published by our analysts during Q2 2023. The data presented herein corresponds to the Q1 2023.
Smartphones Q2 2023
Published Date: 12th July 2023
Overview:This report provides a comprehensive analysis of the global smartphone market, covering various topics and regions gathered throughout Q2. It includes insights into consumer preferences, market trends, and key players. The report offers a broad perspective on the industry, exploring topics such as foldable smartphones, market strategies, display technologies, reviews of smartphone models and much more. This report serves as a valuable resource for industry stakeholders seeking a concise overview of the global smartphone market.
Sign up with your corporate email below to get access to the exclusive report. We will send the report straight to your inbox.
[one_half padding=”0 20px 0 0″]
[/ one_half]
[one_half_last padding=”0 0 0 30 px”]
[/one_half_last]
Exhaustive table of contents below:
[one_half]
Survey: 28% of US Smartphone Users Highly Likely to Opt for a Foldable as Next Purchase
OPPO’s LATAM Strategy is a Success So Far But Challenges Ahead
China Premium Smartphone Market Outlook: Bright Future Ahead
Smartphone Displays Moving Towards ‘Brighter’ Future
OPPO Find X6 Pro Review: A Photographer’s Delight
Refurbished iPhone Volumes Grew 16% YoY Globally in 2022
China Smartphone Sales Fall 5% YoY in Q1 2023; Apple on Top With Highest Sales Share
India Smartphone Market Records Highest Ever Q1 Decline of 19%, 5G Smartphones Contribution at 43%
Global Smartphone Market Declines 14% YoY in Q1 2023; Apple Records Highest-Ever Q1 Share
Survey: 72% of Smartphone Users in India Experience Low-battery Anxiety
US Smartphone Shipments Decline in Q1 2023 Amid High Inflation, Inventory Correction; Apple Share Up
Europe Smartphone Shipments Dropped 23% YoY in Q1 2023; Market at Lowest Levels for Over a Decade
MEA Smartphone Shipments Fall to Lowest Q1 Level Since 2016
[/ one_half]
[one_half_last]
LATAM Smartphone Shipments Fall 9.9% YoY in Q1 2023, But Most Leading Brands’ Volume, Share Increase
Apple Shines in a Declining Southeast Asia Smartphone Market
Transsion Updates – Full Year 2022
Festive Season Restricts Decline in Indonesia Smartphone Shipments to 8.1% YoY in Q1 2023
Colombia’s Q1 2023 Smartphone Shipments Hit Three-year Low
Philippines Smartphone Shipments Fall 9% YoY in Q1 2023; realme Leads
Strategy Trumps Sentiment as OEMs Skip Canada for New Feature Launches
Apple Thinking About the Next Decade & Beyond with Vision Pro Announcement
HONOR Bucks Market Trend With Fast Overseas Expansion
Share of OLED Smartphones at Record High
China’s <$150 Smartphone Market Posts Surprising Surge in Q1 2023
Ecuador Smartphone Shipments Up 18% YoY in Q1 2023; Xiaomi Takes Top Spot
[/one_half_last]
Note: The report comprises of carefully selected aggregated insights published by our analysts during Q2 2023. The data presented herein corresponds to the Q1 2023.
Weekly Newsletter July 27, 2023 When Will Foldables Shipments Hit 100m?
The global financial crisis has hit consumers hard, weakening demand and making 2022 the worst year for smartphone shipments since 2013, even taking into account COVID-ravaged 2020.
Times are tough for most smartphone OEMs but HONOR’s performance thus far is noteworthy. While some are having to carefully manage inventory in the face of weak consumer demand, and as most other Chinese OEMs pivot strategies to be less aggressive in their expansion plans due to uncertain market conditions outside of their home market, HONOR is actually expanding.
In its overseas markets (i.e., outside of China), HONOR’s shipments grew almost four-fold in Q1 2023 versus Q1 2022. The only other major OEM to register growth in the same period was HMD; many others posted double-digit declines.
Yes, HONOR’s growth is from a much smaller base than the others, since it only became an independent brand (separating from Huawei) in November 2020, but the growth trajectory – especially in a declining market, is positive.
So, what are HONOR’s growth prospects could we see it higher up the top 10 non-China rankings list in 2024?
Regional expansion is a work in progress
In terms of HONOR’s key overseas markets, over the last year, HONOR has seen impressive growth in three regions –Europe, Middle East & Africa and Latin America– where its shipments increased by over five-, six- and eight-fold respectively.
Source: Counterpoint Research. Note: Europe data excludes Russia and Turkey.
Europe
It took a bit of time for HONOR to get started in Europe following its independence in November 2020. After a period of re-grouping, HONOR returned in early 2022 with partnerships with many major retailers and some of region’s biggest operators (including Three UK, Orange and SFR France and Wind Tre Italy). Operators are crucial to future growth prospects as their sales channels account for around 40% of the region’s smartphone sales in Q1 2023 (and around 55% in Western Europe).
HONOR now operates a three-tier strategy in Europe:
The flagship Magic smartphones, starting with the Magic4 Pro, established HONOR’s premium credentials, and has done well in France, Germany and the UK.
The mid-tier HONOR 50 and 50 Lite were HONOR’s main sellers in Q1 2022, replaced by the HONOR 70 which was HONOR’s key volume driver in Europe in Q1 2023.
The budget X series has done well in the more price-conscious markets, for example Italy and Eastern Europe.
This complete portfolio offering has helped HONOR grow quickly in Europe. HONOR is hoping to maintain this momentum with the well-reviewed Magic5 Pro (launched in Q2 2023) and the Magic Vs (HONOR’s foldable launched in Europe).
Source: Counterpoint Research. Note: Europe data excludes Russia and Turkey.
Latin America
HONOR’s fastest growing overseas region is Latin America, where its shipments grew nearly eight-fold YoY and more than tripled compared to the previous quarter. HONOR is growing share in most of the countries in the region: it entered the top five in Colombia and Peru (where it has double-digit share) and is also seeing success in Panama and Guatemala.
MEA
HONOR identified MEA as a key growth market, especially the Middle East region which has so far weathered the macro headwinds extremely well and is one of the few growing markets in the world. It has entered top five in some key markets such as UAE, Saudi Arabia, and Iraq.
HONOR bringing new flagships to global markets
HONOR has so far relied on its Number and X series to grow outside of China. However, it is now looking to its Magic series to help secure its position as a key player, adopting a dual flagship approach with the Magic5 Series and Magic Vs smartphones.
TheMagic5 Prois HONOR’s most ambitious flagship to date and it is getting a positive reception on various review sites as well as ranking top ofDXOMARK’s camera ratings when first released.
Starting at $1,200, this device is expensive, placing it in the same price bracket as the Samsung Galaxy S23 Ultra. This may cause issues in markets where consumers tend to favour more affordable devices.However, it has an opportunity to gain share in the more premium markets like the UK, France, Germany and the UAE, where high-end smartphones are relatively more popular.
TheMagic Vs与此同时,荣誉的第二个可折叠的智能手机, and it’s first to be launched outside China. HONOR is hoping to ride the wave of foldables growth started by Samsung’s Fold and Flip smartphones, and more recent offerings like the OPPO Find N2 Flip and the upcoming Google Pixel Fold.
虽然可折叠市场仍然很小,它的growth is an industry bright spot. We expect global shipments of foldable smartphones to grow at an annual rate of just under 50% over the next five years, passing 90 million, or 6% of total smartphones, by 2027. Around three-quarters of this will be outside of China, and HONOR is banking on the Magic Vs to establish it as a key challenger to Samsung in the foldables space.
Future prospects
Developing a portfolio approach
As noted above, HONOR is using a three-pronged portfolio approach in the smartphone market with ranges that span the price bands.In key flagship segments, HONOR’s product performance is approaching that of the market leaders. And its flagship products act as heroes that help to build brand momentum that filters down to its mid- and low-end products.
HONOR is also gradually filling out its portfolio with an ecosystem of partner products including wearables, tablets, PCs and more, which will support efforts to build brand awareness.
So, what can we expect?
Counterpoint Research expectsHONOR will gradually grow its overseas market position, gaining share from rivals as it achieves increasing distribution across both operator and retail channels, its product portfolio expands and its brand gains awareness.
We do not expect explosive growth, rather a steady increase in strength from which HONOR can build. And we further expect this to occur in some key countries such as UK, France and Germany, Latin American countries including Mexico, Colombia, Peru , and select countries of Middle East and North Africa.
This forecast is the most likely outcome given HONOR’s current position and strategy, but it’s not pre-determined – HONOR can and likely will disrupt it through its own actions.
Feedback or a question for the analyst that wrote this note?
[one_third]
Jan Stryjak
Associate Director
[/one_third]
[two_third_last]
[/two_third_last]
Background
市场研究是一个世界人口对位技术l research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
Our Senior AnalystTina Luwill be joining Charlas De Café as a speaker for a session on ‘Smartphone Affordability in a Falling Market’. The session will be live on LinkedIn on 4th April 2023, 1500 ART.
关于the session:
The smartphone market continues to decline in the world. Users are increasingly delaying the time to change their phone. In the middle, there are options to recondition mobiles, a cheaper and more environmentally friendly alternative, coinciding with a wave coming from Europe. Is the refurbished or remanufactured cell phone a new option in this falling market? Experts and protagonists of this new trend will give us their vision of what is happening in Latin America in the next Coffee Talks.
Register for the event here:
To get live updates you can watch this space or follow us on Twitter and LinkedIn.
Driven by the momentum generated by the reopening of markets and new product launches and partnerships by operators in Africa and Latin America, the global smart feature phone shipments grew 26% in Q4 2020 to reach the pre-pandemic level, according to Counterpoint’s Smart Feature Phone Tracker. The market had experienced a dip in Q2 2020 followed by a resurgence in Q3 which laid the foundation for the growth in Q4 2020.
The market was also helped by a renewed focus ofIndia’s Reliance Jio after the dip in Q2 2020. As a result, the Indian market led the shipments with a 63% share of the global market in Q4 2020.Europeand theMiddle East and Africa(MEA) also showed encouraging signs with positive quarterly growth of 28% and 398% respectively.
The COVID-19 pandemic severely hit the market in Q2 2020. Lockdowns, closure of stores, and disruptions in the supply chain led to a 35% decline in shipments. Cutting down of non-essential expenses by target consumers also disrupted the market. Only the North American region helped sustain the market, thanks to the government stimulus.
The disruptions in Q2 2020 also meant new launches were no longer possible. With the lifting of restrictions, new launches and partnerships, and expansion into new markets started again, helping the shipments increase by 30% in Q3 2020.
The momentum of Q3 continued into Q4. We also observed innovations in product and GTM for smart feature phones, which ultimately pushed the market in reaching pre-pandemic levels. In Bangladesh, we saw the world’s first smart feature phone with a built-in infrared thermometer. In another example of success from South Asia, the world’s cheapest smart feature phone, Jazz Digit, saw successful trials for financing options. This later encouraged Jazz to add two new SKUs to its smart feature phone portfolio.
Conclusion and Outlook
The smart feature phone fills a very large and important gap in the digital ecosystem. Its target consumers cannot afford a smartphone or do not want to use a smartphone. A smart feature phone solves both these problems by offering basic connectivity features like 3G, 4G and Wi-Fi packaged in an easy-to-use form factor and at a price slightly higher than a feature phone.
Thepandemichas made digital communication more important and has accelerated trends such as work-from-home and digital education. In such a scenario, the role of the smart feature phone becomes very important, especially for those who cannot afford a smartphone. For the operators, it helps in moving customers from 2G to 3G/4G and increasing their ARPUs.
The smart feature phone market is now seeing second-generation products. We are also witnessing a flurry of new launches, product innovations, and new go-to-market approaches, all of which can lead to an increase in smart feature phone shipments. New launches in Africa and Latin America, the launch of the world’s first IR thermometer-equipped phone in Bangladesh, and device financing in Pakistan are all pointers to the direction the smart feature phone industry is going.
We expect the smart feature phone market to increase by 10% YoY in 2021, banking on innovations in the industry and a rebound from the pandemic-hit year.
LATAM smartphone shipments in Q4 2020 decreased 10.3% YoY.
Xiaomi shipments increased 98% compared to 2019, and for the first time, the company reached the third spot in Q4 2020.
Huawei, although still holding the third position in 2020, fell off the top five brands chart in Q4 2020.
波士顿、多伦多、伦敦、新德尔hi, Hong Kong, Beijing, Taipei, Seoul – February 26, 2020
LATAM smartphone shipments dropped 10.3% YoY in Q4 2020 but increased 9.7% QoQ driven by a recovery from the pandemic and partly due to seasonality, according to the latest Market Monitor research from Counterpoint Research. The drop in shipments was the least in Brazil and Peru. For the first time, Xiaomi emerged as the third biggest player in the region in Q4 2020. The average selling price (ASP) in the region decreased by 6.4% during the quarter.
Commenting on the market dynamics, Principal AnalystTina Lusaid, “Smartphone shipments in 2020 dropped 19.6%. The market suffered from a supply shortage in Q1 2020, especially in Brazil, where local manufacturers also experienced parts shortages. From the end of March and through May, most of the regional demand was halted due to broad lockdowns in most LATAM countries. The market started to recover slowly after June.”
Lu added, “During H2 2020, there was a surge in online promotion events, like Cyber Week and Black Friday. Such events increased further in the first part of Q4 2020. However, by the end of the quarter, promotions shifted toward the offline mode to tap the potential there. Samsung was among the most aggressive in promoting its online channel and expanding its presence in the region.”
Exhibit 1: Smartphone Shipment Market Share, 2020
Source: Counterpoint Research Market Monitor, Q4 2020
Commenting on brand performance, Research AssociateMonika Sharmasaid, “Samsungremained the region’s absolute leader in 2020 with 40.5% share. In fact, it was leading in all LATAM countries during the year. Its share in Brazil, the biggest market in LATAM, reached almost 50%.Motorola, which is a comfortable second in the LATAM market, increased its share by 3% points helped by its assembling operations in Brazil and Argentina, and its strong brand recognition in Mexico and Colombia.”
Sharma added, “Xiaomi experienced the biggest growth in participation. The company more than doubled its market share to become the third biggest player in Q4 2020. This is the first time Xiaomi has emerged as the third biggest player in the region. Looking at the trend, it will surely remain the third player in LATAM in 2021. Samsung, Motorola and Xiaomi all took advantage of Huawei’s weakening position due to the US ban.”
Source: Counterpoint Research Market Monitor, Q4 2020
Market summary
Samsung is the absolute leader in all LATAM markets. Its share reached 40.5% in 2020, an increase of 2.5% points from 2019. Motorola, its nearest competitor, had less than half of this share. Samsung’s market leadership was driven by the success of its entry-level A series. The company is expected to retain this huge share until a serious contender emerges in the region. But this needs some time to happen.
However, Samsung’s share reached 36.9%, its lowest point in 2020, in Q4 2020, impacted by product constraint at the end of the year.
Motorola is a comfortable number two in the region. Its share was 18.5% in 2020, which is the highest in the last 10 years.In 2021, it is expected to focus on growing its ASP, as it is unlikely to have any other brand shadowing it in the short term.
Xiaomi, which has been in the LATAM market for a few years now, grew exponentially compared to the previous year. It benefited from Huawei’s decline. Many LATAM users perceive it as an affordable but reliable brand. It was number two in Peru and number three in Chile during Q4 2020. But it still failed to reach the top three brands chart in other markets of the region.
Applegrew both MoM and YoY. It launched the new iPhones in the whole of LATAM except Mexico in November. The late launch pushed the sales of the iPhone 12 in December.
Apple leads the sales of 5G enabled phones in the region, capturing more than 66% share.
LGmanaged to maintain its share YoY and grow MoM. Driven by its K series, the company has been growing slowly in volume across the region.
Other brands continued to decline. Recent entrants like OPPO,vivo, realme and Tecno will need one year or so to build their brand in the market, the key to success in LATAM.
The comprehensive and in-depth Q4 2020 Market Monitor is available for subscribing clients. Feel free to contact us atpress(at)www.arena-ruc.comfor further questions regarding our in-depth research and insights, or for press enquiries.
Background:
市场研究是一个世界人口对位技术l research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
Xiaomi, for the first time, surpassed Apple to capture the third spot in the global smartphone market.
Realme was the fastest-growing brand in Q3 as it grew 132% QoQ to reach 14.8 million units for the quarter. With this, it became the world’s fastest brand to ship 50 million smartphone units since inception.
Global 5G smartphone shipments in Q3 exceeded the cumulative shipments of H1 2020.
New Delhi, Hong Kong, Seoul, London, Beijing, San Diego, Buenos Aires – October 29, 2020
The global smartphone market declined 4% YoY but grew 32% QoQ to reach 366 million units in Q3 2020, according to the latest research fromCounterpoint’sMarket MonitorService.This recovery was driven by all key markets, like the US,Indiaand Latin America, returning slowly to normal due to eased lockdown conditions. The smartphone market has shown resilience to the ill effects of COVID-19 both from the supply and demand side.
Commenting on the overall market dynamics,Associate Director Tarun Pathaksaid, “Eased lockdown conditions in all key markets made way for exports and imports, thus streamlining the supply chain again. Also, the pent-up demand due to lockdowns helped the smartphone market take a recovery trajectory. The supply issues are getting resolved as the manufacturing units inChinaand Vietnam have started operating at their normal levels, while inIndia, they are operating at 80% of the pre-COVID levels. In markets like the US and Europe, a modest ‘back to school’ bump in the quarter helped the market to recover.”
Samsungregained the top spot, shipping 79.8 million units to register 47% QoQ and 2% YoY growth. This is the highest ever shipment by Samsung in the last three years. The company managed to recover in markets including India, Western Europe and LATAM, driven by new models like the Note 20 and from the A-series. A-series 5G SKUs showed solid uptake in the US. In India,SamsungsurpassedXiaomito become the No. 1 player, driven by the success of the M Series.Huaweiwas the runner-up in the global market but showed a declining trend as its share dropped from 20% in Q2 2020 to 14% in Q3 2020. Rapid growth ofrealmecontinued during the quarter. It grew 132% QoQ in shipments volume, representing the strongest growth momentum among major global OEMs.
Xiaomigrew 75% QoQ to grab 13% share for the quarter. Notably, this was also the first time when Xiaomi surpassed Apple to capture the third spot.Research Analyst AbhilashKumarsaid, “Xiaomi reached its highest-ever shipments at 46.2 million units in Q3 2020. In China, Xiaomi’s struggle for growth ended and shipments were up 28% YoY and 35% QoQ. This impressive show by Xiaomi in China was driven by a series of campaigns and promotions during the brand’s decennial celebrations in August. Also, in new markets like LATAM, Europe and the MEA, Xiaomi’s share expanded rapidly at the expense of Huawei amid US-China trade sanctions. The brand is also performing well in Southeast Asian markets likeIndonesia, Philippines and Vietnam.”
Commenting onrealme’s performance,Kumarsaid, “Accumulative shipments of realme smartphones reached over 50 million units in Q3; with this, it became the world’s fastest brand to hit 50 million shipments since inception, surpassing top players such as Samsung, Apple, Huawei and Xiaomi. In Q3, realme grew to become one of the top 5, or even top 3, brands in its key markets, including India, Indonesia, Bangladesh, Philippines and some other Southeast Asian countries. Having released a strong5Gsmartphone portfolio during Q3, realme also achieved a remarkable growth in the China market (90% QoQ in terms of sales volume). With its efforts to bring the affordable yet premium-like products to consumers, as well as its ability to offer smooth digital shopping and after-sales services in different countries, realme has emerged as the most resilient brand during and after the pandemic crisis. Additionally, we see realme’s expansion beyond smartphones into the IoT space. Products like smartwatches, TWS and smart TVs will further help the brand strengthen its position in the global market.”
Note: Huawei includes HONOR and Xiaomi includes Redmi
Talking about the 5G share,Research Analyst Aman Chaudharysaid, “5G shipments continued to grow (82% QoQ). Interestingly, 5G shipments in Q3 exceeded the overall H1 2020 shipments. The growth was driven by 5G devices quickly proliferating into the sub-$300 price band, with offerings from Huawei, vivo, OPPO, Xiaomi and OnePlus. Affordable 5G devices will drive this segment, especially in China, in the coming quarters. Also, with the launch of the iPhone 12 series in Q4, Apple will be the key to driving 5G volumes in markets like the US, Canada and Western Europe.”
Other Key Takeaways:
Apple iPhone shipments declined 7% YoY during Q3 2020 as the company delayed its annual iPhone launch from Q3 to Q4. We expect Apple’s performance to bounce back in Q4 2020 with the launch of the 5G-powered iPhone 12 series.
OnePlus grew 2% YoY and 96% QoQ driven by the strong performance of 8 series and the Nord in key markets like India and Western Europe.
Huawei drove more than 40% of the total 5G shipments, thanks to strong performance in China.
Motorola grew 37% QoQ and 4% YoY driven by strong performance in Latin America and the US-driven by the strong performance of E6 and G8 series.
vivo has been performing well in overseas markets, especially in Southeast Asian countries like Indonesia and the Philippines, driven by its Y series. Like other brands, it has also entered the IoT segment, launching a smartwatch in September.
OPPO is relying on operator partnerships to expand in European markets. Also, it is building partnerships with leading sports events to grow its influence across Europe.
For press comments and inquiries please reach out topress (at) www.arena-ruc.com
Motorola’s share increased by 7.1 percentage points.
Smartphone shipments in LATAM declined 19.5% QoQ.
New Delhi, Hong Kong, Seoul, London, Beijing, San Diego, Buenos Aires – August 31, 2020
Smartphone shipments in the LATAM market continued to fall during Q2 2020, showing a drop of 19.5% QoQ and 36% YoY, according to the latest research from Counterpoint’sMarket Monitorservice. However, the shipments started recovering after hitting a record low in April due to the COVID-19 lockdowns.
Commenting on the Q2 2020 LATAM market OEM performance,Senior Analyst Tina Lusaid: “In Q2 2020, we experienced further market concentration. Large brands grabbed shares from the smaller ones. As a result, ‘others’ volume suffered the biggest impact, declining to around half of last year’s level. Top five brands represented more than 81% of the shipments in Q2 2020, a 4.8 percentage points increase compared to Q2 2019. Motorola and Xiaomi drove this growth, together registering more than 10 percentage points increase in their share. Huawei, on the other hand, lost 4.8 percentage points, despiteits global leadership.”
Source: Counterpoint Research Market Monitor, Q2 2020
Commenting on the handset demand,Research Analyst Parv Sharma说:“网上销售地区增加了一倍多n. But they were low before the lockdown. Online events such as the ‘Hot Sales’ event in Mexico increased online sales share. Some other events also stimulated consumption. In May, it was Mother’s Day across many countries while Colombia had the ‘No VAT day’ in June.”
平均销售价格(ASP),陆说:“lockdowns also drove currency depreciation against the US dollar in most LATAM markets. Hence, most mobile devices saw price increases, placing additional pressure on the ASP. All top OEMs’ ASPs were impacted. Samsung was the most resilient OEM as its flagship model sales remained unaffected compared to the same quarter last year. On the other hand, Huawei ASP had the highest YoY drop. It lacks competitive models in the high and premium segment, affected by the ban on having Google Play Store on its devices.”
Exhibit 2: Smartphone ASP Decline by Brand, Q2 2019 vs Q2 2020
Source: Counterpoint Research Market Pulse, Q2 2020
Key Takeaways
Motorola’s share increased by 7.1 percentage points compared to the same quarter last year. This is almost 48% growth YoY.
Motorola increased its share in most markets of the region. Mexico was the main booster. However, Brazil is still Motorola’s most important market in terms of volume.
Samsung continues to be the absolute market leader in LATAM.
It was quick to react to the market movement. It revived its Galaxy J2 Core model production. This model was in line to be phased out after the introduction of Galaxy A01. However, now it has become one of the bestselling models in the region
However, Samsung lost its leadership crown in Peru while it was somewhat challenged by Motorola in Mexico. Brazil remains its biggest market in terms of volume.
Huawei’s performance through the quarter had its ups and downs. In April, it recaptured the second spot in the region after almost one year of remaining third. But its share declined in the following months.
Huawei’s volume declined 63% YoY, impacted by the lack of components due to a trade ban, and the overall regional crisis.
Xiaomi was the only brand that saw a YoY volume increase. While its share more than doubled YoY, this growth was not without controversy. Its biggest market, Brazil, had most of the volume entering unlawfully through Paraguay. This fact has invited much criticism in Brazil.
The Market Monitor research relies on sell-in (shipments) estimates based on vendor’s IR results, vendor polling triangulated with sell-through (sales), supply chain checks and secondary research.
The comprehensive and in-depth Q2 2020 Market Monitor is available for subscribing clients. Please feel free to contact us atpress(at)www.arena-ruc.comfor further questions regarding our latest in-depth research and insights, or for other press enquiries.
Background:
市场研究是一个世界人口对位技术l research firm specializing in Technology products in the TMT industry. It services major technology firms and financial firms with a mix of monthly reports, customized projects and detailed analysis of the mobile and technology markets. Its key analysts are experts in the industry with an average tenure of 13 years in the high-tech industry.
In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not. Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.
How to unsubscribe and Termination
You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.
Website Content and Copyright
This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company. – Passwords are for user’s individual use – Passwords may not be shared with others – Users may not store documents in shared folders. – Users may not redistribute documents to non-users unless otherwise stated in their contract terms.
Changes or Updates to the Website
The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified. Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.
第三方链接:这个网站可能包含链接to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.
Cookies and Tracking
We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience. This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans. Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.
This site is registered onwpml.orgas a development site.
TheMagic5 Prois HONOR’s most ambitious flagship to date and it is getting a positive reception on various review sites as well as ranking top of
