印度市场数据(Q1 2022 -智能手机出货量Q2 2023)

Published date: August 17, 2023

A repository of quarterly data for the India smartphone market share. This data is a part of a series of reports which track the mobile handset market:Smartphone and Feature Phone shipmentsevery quarter for more than 140 brands covering more than 95% of the totaldevice shipmentsin the industry.

Source:Market Monitor Service

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*Ranking is according to the latest quarter.

Highlights:

• India’s smartphone shipments declined 3% YoY in Q2 2023 (April-July). Though it was the fourth consecutive declining quarter, the magnitude of the decline reduced considerably.
• 5G smartphones’ contribution to total smartphone shipments reached a record of 50%.
• With an 18% share, Samsung led India’s smartphone market for the third consecutive quarter. It was also the top 5G brand.
• vivo maintained its second position. It was the only brand among the top five to experience YoY growth.
• 三星超越苹果成为最高溢价segment (>INR 30,000 or ~ $366) brand. Apple continued to lead the ultra-premium segment (>INR 45,000 or ~$549) with a 59% share.
• OnePlus was the fastest growing brand with 68% YoY growth, followed by Apple with 56% YoY growth .

Clickhereto read about India smartphone market in Q1 2023.

The smartphone market share numbers are from:

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Data on this page is updated every quarter

This data represents the Indian smartphone market share by quarter (from 2021-2023) by top OEMs. The Indian market is one of the fastest growing smartphone markets worldwide.

For detailed insights on the data, please reach out to us atcontact(at)www.arena-ruc.com. If you are a member of the press, please contact us atpress(at)www.arena-ruc.comfor any media enquiries.

Q1 2023 Highlights

Published date: May 9, 2023

Highlights:

• Q1 2023 (January-March) was the third consecutive quarter to see a decline in India’s smartphone shipments.
• 5G smartphones’ contribution to total smartphone shipments reached a record of 43%.
• With a 20% share, Samsung led the Indian smartphone market for the second consecutive quarter. It was also the top 5G brand.
• vivo captured the second spot and became the leading brand in the affordable premium segment (INR 30,000-INR 45,000, ~$370-$550)
• Apple continued to lead the premium and ultra-premium segments, with strong growth in offline channels.
• OnePlus was the fastest growing brand, followed by Apple.5G smartphones in India captured a 32% share in 2022. Samsung became the top-selling 5G brand in 2022 with a 21% share.

Clickhereto read about India smartphone market in Q1 2023.

*Ranking is according to the latest quarter.

Q4 2022 Highlights

Published date: February 3, 2022

Highlights:

• Smartphone market in India declined 9% YoYto reach shipments over 152 million units in 2022.
• The premium segment (>INR 30,000 or ~$365) contributed 11% to shipments and 35% to market revenue in 2022, the highest ever.
• Samsung emerged as the leading brand in Q4 2022. Also, Samsung led the market in 2022 in terms of shipment value share with a 22% share, followed by Apple.
• In 2022, Xiaomi market share in India, however, in terms of shipment volume, was 20%. Closely following, Samsung market share in India during that same period was 19%.
• In Q4 2022, Samsung led the market, in terms of shipment volume, with a market share of 20%. Xiaomi slipped to third position in Q4 2022.
• vivo market share in India in Q4 2022 was 18% helping it capture second spot in terms of shipment volumes.
• 5G smartphones in India captured a 32% share in 2022. Samsung became the top-selling 5G brand in 2022 with a 21% share.
• Apple continued to lead the premium smartphone segment, with the iPhone 13 emerging as the top-selling model.

Clickhereto read about India smartphone market in Q4 2022.

*Ranking is according to the latest quarter.

Q3 2022 Highlights

Published date: December 21, 2022

• India’s smartphone shipments declined 11% YoY in Q3 2022 to reach over 45 million units
• Xiaomi led the market with a 21% shipment share, closely followed by Samsung.
• One in three smartphones shipped during the quarter was a 5G smartphone. Samsung led the 5G smartphone segment with a 20% share, closely followed by OnePlus and vivo.
• Apple led the premium smartphone segment, followed by Samsung.
• For the first time ever, an iPhone (iPhone 13) topped the overall India smartphone quarterly shipment rankings.

Clickhereto read about India smartphone market in Q3 2022.

*Ranking is according to the latest quarter.

Q2 2022 Highlights

Published date: August 15, 2022

• India’s smartphone shipments grew 9% YoY but fell 5% QoQ to reach almost 37 million units in Q2 2022 (April-June)
• Xiaomi led the market in Q2 2022 with a 19% shipment share, closely followed by Samsung.
• India’s smartphone installed base crossed 600 million during the quarter.
• 5G smartphones contributed to 29% of overall shipments. Samsung led the 5G smartphone segment with a 25% share, followed by vivo and OnePlus.
• Three out of the top five smartphone models in Q2 2022 were from realme.
• Samsung led the premium smartphone market (>INR 30,000), closely followed by Apple.

Clickhereto read about India smartphone market in Q2 2022.

*Ranking is according to the latest quarter.

Q1 2022 Highlights

Published date: May 15, 2022

• India’s smartphone shipments declined 1% YoY to reach over 38 million units in Q1 2022
• Xiaomi led the market in Q1 2022 (January-March) with a 23% shipment share. The brand reached its highest ever retail ASP, registering 24% YoY growth
• Samsung captured the second spot and was the top 5G smartphone brand in Q1 2022. The brand also led the affordable premium (INR 30,000- INR 45,000) segment.
• Among the top five brands, realme was the fastest growing and captured the third spot.
• OnePlus’ Nord CE 2 5G was the top 5G smartphone model in Q1 2022
• Apple led the premium smartphone market (>INR 30,000) followed by Samsung.

Clickhereto read about India smartphone market in Q1 2022.

*Ranking is according to the latest quarter.

Q4 2021 Highlights

Published date: February 15, 2022

• India’s smartphone market revenue crossed $38 billion in 2021 with 27% YoY growth.
• Xiaomi led the market with a 24% shipment share. The brand also reached its highest ever share in the premium segment (>INR 30,000, ~$400) with 258% YoY growth.
• Samsung registered its highest ever retail ASP in 2021. The brand led the INR 20,000-INR 45,000 (~$267-$600) price segment with a 28% share.
• OnePlus registered its highest ever shipments in India in 2021 and led the affordable premium segment (INR 30,000-INR 45,000, ~$400-$600).
• 5G shipments registered 555% YoY growth in 2021. vivo led the 5G smartphone shipments in 2021 with a 19% share.
• Among the top five brands in 2021, realme was the fastest growing brand. It captured the second position in Q4 2021 for the first time.

*Ranking is according to the latest quarter.

Q3 2021 Highlights

Published date: November 15, 2022

• Xiaomi led the market in Q3 2021 with a 22% shipment share. Three out of the top five models during the quarter were from Xiaomi
• Samsung led the mid-to upper-tier price segment (INR 10,000 – INR 30,000) with a 22% market share.
• OnePlus registered its highest ever shipments in India. Nord series cumulative shipments crossed 3 million units.
• 5G smartphone shipments crossed the 10-million mark for the first time, vivo leads.
• realme led the 5G segment in the sub-INR 20,000 price tier with the highest ever shipments.
• Apple led the premium segment (>INR 30,000) with 45% share.

*Ranking is according to the latest quarter.

Q2 2021 Highlights

• India’s smartphone market registered its highest ever shipments in H1 2021.
• Xiaomi led the market in Q2 2021 with a 28% shipment share. The brand registered its highest-ever ASP (average selling price) in a single quarter due to the strong performance of the Mi 11 series.
• Samsung captured the second spot with an 18% share while vivo captured the third spot with a 15% share.
• realme became the fastest brand to reach 50 million cumulative smartphone shipments in India.
• OnePlus led the premium market (>INR 30,000) with a 34% share.

*Ranking is according to the latest quarter.

Q1 2021 Highlights

• India’s smartphone shipmentsgrew 23% YoY to reach over 38 million unitsin Q1 2021. These were the highest ever first-quarter shipments.
• New product launches, promotions and financial schemes, as well as pent-up demand coming from 2020, drove the smartphone market in Q1 2021.
• Xiaomi led the market in Q1 2021 with a 26% shipment share. Five out of the top 10 smartphone models in the country were from Xiaomi.
• Among the top five brands, Samsung grew the highest at 52% YoY.
• OnePlus led the 5G smartphone shipments with a 33% share.
• realme had the cheapest 5G offering in Q1 2021.

*Ranking is according to the latest quarter.

Q4 2020 Highlights

• The Indian smartphone market registered a modest 4% decline in the pandemic-hit year.
• The market crossed 100 million units in the second half of 2020 for the first time ever.
• Xiaomi led the market with a 26% shipment share in 2020, followed by Samsung at 21%.
• Among the top five brands, realme grew the highest at 22% YoY in 2020.
• Apple witnessed its best ever quarter in Q4 2020, selling more than 1.5 million units.

*Ranking is according to the latest quarter.

Q3 2020 Highlights

• The smartphone shipments registered 9% YoY growth to over 53 million units. This is the highest-ever shipment in a quarter for India
• Samsung led the Indian smartphone market with 24% shipment share
• Vivo and realme both grew at 4% YoY.
• Transsion Groupbrands (Itel, Infinix and Tecno) regained theirmarket sharein Q3 2020, registering 73% YoY growth.

*Ranking is according to the latest quarter.

Q2 2020 Highlights

• Pent-Up Smartphone Demand after April, May Lockdown Pushes the June 2020 Volumes to Pre-COVID Levels & the Smartphone User Base in India Beyond the Half a Billion Mark.
• The smartphone market declined 51% YoY in Q2 2020 as April was a washout.
• Xiaomi led the Indian Smartphone Market with a 29% shipment share.
• Samsung recovered the fastest, capturing the second spot in the smartphone market with 26%. reaching its highest share in the past two years.
• Online channel share reached the highest ever, contributing almost 45% of sales.
• During the quarter the unique smartphone userbase surpassed 500 million.

*Ranking is according to the latest quarter.

Q1 2020 Highlights

• Xiaomileads the India smartphone market witha 6% YoY growth in Q1 2020 to reach its highest ever market share since Q1 2018.
• Vivo grew 40% YoY in Q1 2020driven by strong performance Y series models.
• Samsung’sshipmentswere driven by its upgraded A and M series (A51, A20s, A30s, and M30s). Samsung managed to hold 3^rdposition in Q1 2020 due to launches across several price tiers, especially in the affordable premium segment (S10 Lite, Note 10 Lite).
• realme grew 119% YoY in Q1 2020driven by the newly launched 5i and C3.
• OPPOshipments grew 83% in Q1 2020, due to demand for itsbudget segment devices, A5 2020 and A5s,as well as a good performance for the recently launchedA31andA9 2020in the offline segment.
• Transsion Groupbrands (Itel, Infinix, and Tecno) reached itshighest ever market sharein Q1 2020 registering 78% YoY growth.
• OnePlus’growing presence in the ultra-premium segment (>INR 45000, $600) will help it to expand within the same segment with its new 8 Pro series.
• Apple增长强劲的78%由强大的出货量of iPhone 11 and multiple discounts on platforms like Flipkart and Amazon. In the ultra-premium segment (>INR 45000,~$600 ) it was the leading brand with a market share of 55%.
• Pocodebuted as an Independent brand, got off to a good start by capturing a 2% market share during its first entire month of operations in March 2020. It was also among the top five brands in the INR 15-20K (~$200-$260) price segment.
• AGSThike was announced during the quarter which we expect will have an impact on OEMs margins and new launches. A strong dollar and the GST hike will be detrimental to the mobile industry. Due to the hike, most of the OEMs have already increased smartphone prices.

*Ranking is according to the latest quarter.

Q4 2019 Highlights

• The India smartphone market grew 7% YoYin both Q4 2019 and in 2019 due to the expansion of Chinese brands with their aggressive pricing and promotional strategy.
• Xiaomi grew 7% YoY in Q4 2019 and 5% YoY in 2019driven by expansion in offline channels and the strong performance of its Redmi Note series.
• Vivo grew 76% YoY in 2019and 132% YoY in Q4 2019 driven good performance of its budget segment series.
• Samsungshipmentsremained almost flat YoY in 4Q19, while it has shown a 5% YoY decline in 2019 as a whole. Samsung shipments were driven by its upgraded A and M series (A50s, A30s, M30s and A20s).
• OPPO shipments almost doubled YoY in Q4 2019, due to demand for itsbudget segment device A5sand the good performance of its recently launched devicesA9 2020andA5 2020in the offline segment.
• realmegrew 255% in Indiain 2019. The growth of realme was driven by an aggressive go-to-market strategy that involved launching several industry-first features with a strong design language. This is resonating well among young consumers seeking value-for-money devices.
• Transsion Group(Itel, Infinix, and Tecno) reached itshighest ever market sharein Q4 2019. Transsion remained strong in tier 3, tier 4 cities and rural India.Itelwas thenumber onesmartphone brandin the entry-level sub-INR 4,000(US$ 60) price segment, while Tecno and Infinix showcased YoY growth in INR 6000-INR 10000 (US$ 86-US$ 142) segment by bringing aggressive features at lower price-points like 6.6-inch displays, 20:9 aspect ratio, 5000 mAH battery, etc.
• Applewasone of the fastest-growing brandsin Q4 2019 driven bymultiple price cuts on its XR device,thanks to local manufacturing in India.

*Ranking is according to latest quarter.

Clickhereto read about India smartphone market in Q4 2019.

Q3 2019 Highlights

• Xiaomi recorded in highest ever shipmentswith a 26% share. Its shipments grew 7% YoY driven by good performance of its models in the online segment.
• Samsung shipmentsdeclined by 4% YoY,however, it has shown3% growth QoQdriven by its budget segment device Galaxy A2 Core and its upgradedA series and M series (A30s, M30s, A10s, A50s and M10s).
• Vivo reached its highest ever sharein the India smartphone market driven by good performance of its mid-segment series (vivo S1 and Y17) andincreased focus towards the online segmentwith its recently launched devices U10, Z1X and Z1 Pro.
• Realme also recorded its highest ever shipmentsand is the fastest growing brand registering a 6X growth as compared to last year when it entered the Indian market.
• OPPO grew 12% YoY, due to demand for itsbudget segment device A5sand steady performance of itsF11 series.

*Ranking is according to latest quarter.

Q2 2019 Highlights

• Xiaomi captured the top spot in Q2 2019with a 28% share. Its shipments grew 6% YoYdriven by portfolio expansion andaggressive offline expansionin the budget segment.
• Samsung shipmentsdeclined by 7% YoY, however, it has shown30% growth QoQdriven by refreshedA series and M series,price cutsof older J series andhigher channel incentivesduringIPL season.
• OPPOdeclined 3% YoY, however it has shown53% QoQ growthdue to new launches, consistent performance of its F11 series and increased shipments towards the budget segment (A5s and A1K).
• This is thethird consecutive quarterthatRealmehas been within thetop 5 brandsdriven bystrong performance of Realme C2 and Realme 3 Proand various discount offers rolled out on online platforms.
• Huawei’s trade banalsoimpacted India marketas its shipments declined YoY, However, the brand continues to be in the top ten smartphone brands category.

*Ranking is according to latest quarter.

Q1 2019 Highlights

• The market share of Chinese brands in the Indian smartphone market reached a record 66% during Q1 2019.
• Xiaomi remained the smartphone market leader in Q1 2019with a 29% share, though its shipments declined by 2% YoY.
• Samsung’s recorded a strong sell-in of premiumGalaxy S10 serieswhich drove overall ASP for Samsung.
• Volumes for the Chinese brands grew 20% year-on-year (YoY) mainly due to the growth of Vivo, Realme, and OPPO.

*Ranking is according to latest quarter.

Q4 2018 Highlights

• India’s overall mobile phone shipments grew 11% and smartphone shipments grew 10% with feature phones growing faster (11%) than smartphones during 2018
• In terms of revenue, the market grew even faster with a growth rate of 19% during the year with Samsung, Xiaomi, vivo, OPPO and Apple being the market leaders by revenue.
• Jio was the overall market leader across all handset types in 2018, with a market share of 21%.
• Samsung has been holding the pole position by shipments in the smartphone market since 2012 when it dethroned Nokia. It was also the category leader in feature phones since 2015.

*Ranking is according to latest quarter.

Q3 2018 Highlights

• Smartphonesegment contributed tohalf of the total handsetmarket during Q3 2018.
• Top five brands captured77% shareof the total smartphone market during the quarter.
• In the smartphone segment,Xiaomirecorded its highest ever shipments in India in a single quarter driven by the newRedmi 6 seriesand expansion in offline channels.
• Samsung record shipmentswere driven by J series. Demand for J6 and J8 remained strong. Apart from this it also launched the Android Go edition, Galaxy J2 core, giving it a much-needed offering in the sub $100 segment.

*Ranking is according to latest quarter.

Q2 2018 Highlights

• Smartphonesegment contributed tohalf of the total handsetmarket during Q2 2018.
• Top five brands captured arecord 82% shareof the total smartphone market during the quarter
• Applehad a slow quarter as it underwent changes in its distribution strategy. Apart from this, its domestic assembling is yet to pick-up pace, which means the Cupertino giant is still relying on imports for its sales in India.
• Xiaomirecorded itshighest ever shipmentsinIndiaduring Q2 2018. The growth can be attributed to its strong product and supply chain strategy that has allowed it to launch products with a longer shelf-life than its competitors and that too in the important sub INR 10000 (

*Ranking is according to latest quarter.

Q1 2018 Highlights

• The Indian mobile phone market grew by 48% YoY in Q1 2018 driven by strong demand from the featurephone segment. The smartphone market remained flat YoY.
• The performance of Chinese brands remained strong, accounting for 57% of the total smartphone market in Q1 2018, up from 53% during Q1 2017. This is the highest ever contribution by Chinese players in the Indian smartphone market.
• Huawei’s Honor brand captured the fifth position for the first time ever, in the Indian smartphone market due to the strong performance of Honor 9 Lite and Honor 7X across online channels.

*Ranking is according to latest quarter.