In some markets, operators await evidence of successful use cases before switching to 5G SA.
In H1 2023, the Asia-Pacific region continued to lead in terms of 5G SA Core deployments.
Ericsson led the overall market followed by Nokia, Huawei, ZTE, Samsung, and Mavenir.
Counterpoint Research’s recently publishedJuly updateof the5G SA Core Trackeris a culmination of an extensive study of the5GSA market. It provides details of all operators with 5G SA cores in commercial operation at the end of H1 2023, including market share by region, vendor, and the popular frequency bands for deployments. Apart from that, it touches upon the potential monetization opportunities for telecom operators across different domains and uses cases.
Last year, there was steady growth in the commercial deployment of5GStandalone (SA), with more than 20 operators moving to 5G standalone core. However, the pace slowed down in H1 2023 with the number of operators launching commercial 5G SA ranging in single digits. The primary reason for the slowdown in commercialdeploymentof 5G SA was the restraint arising from global macroeconomic factors and the lack of a clear picture of 5G monetization for operators. Although the pace of commercial deployment has slowed down in 2023,operatorsare working on monetization avenues, and are working on SA-specific use cases, including on-demand network slicing and FWA.
Most of the 5G SA commercial deployments have been in developed economies, and Counterpoint Research expects the next bulk ofnetworkrollouts will take place in emerging markets. This will drive the continuing transition from 5G NSA to 5G SA.
Exhibit 1: 5G SA Deployments by Region, H1 2023
As shown in Exhibit 1, the Asia-Pacific region led the segment, followed by Europe and North America, with the other regions – Middle East and Africa, and Latin America – lagging.
Key Points
Key points discussed in the report include:
Operators– 47 operators have deployed 5G SA commercially with many more in the testing and trial phase. Globally, most of the deployments are in developed economies with those in emerging economies lagging. Although the pace of deployment is steady in developedmarkets, it is progressing slowly in emerging markets, and in some markets, operators are biding their time and looking for evidence of successful use cases before switching from 5G NSA to SA. The ongoing economic headwinds also delayed the commercial deployment of SA, which was seen in H1 2023.
Vendors– Ericsson and Nokia lead the5GSA Core market globally and are benefiting from the geopolitical sanctions on Chinese vendors Huawei and ZTE in some markets. South Korea’s Samsung and Japan’s NEC are mainly focused on their respective domestic markets but are expanding their reach to Tier-2 operators and emergingmarkets, while emerging vendors Parallel Wireless and Mavenir are working with leading operators in Europe, and Middle East and Africa.
Spectrum– Most operators are deploying 5G in mid-band frequencies, n78, as it provides faster speeds and good coverage. Some operators have also launched commercialservicesin the sub-GHz n28 and mmWave wave n258 bands. FWA seems to be the most popular use case at present but there is a lot of interest in edge services and network slicing as well.
Use Cases– Operators are looking for avenues to monetize the5Gservices, as they are struggling to make the RoI from their investments in 5G. Although FWA is a promised application for 5G SA monetization, there are many other use cases that operators can look into to increase their RoI, includingnetworkslicing, live broadcasting, XR applications, and private networks. Although eMBB is the most widely used 5G use case currently, MNOs need to move to 5G SA to leverage URLLC and mMTC use cases.
Report Overview
Counterpoint Research’s5G SA Core Tracker, July 2023provides an overview of the 5G Standalone (SA) market, highlighting the key trends and drivers that are shaping the market, along with details of commercial launches by vendor, region, and frequency band. Additionally, the tracker provides details about the 5G SA vendor ecosystem split into two categories – public operator and private network markets.
Table of Contents:
Overview
Market Update
5G SA Market Deployments
Commercial Deployment by Operators
Network Engagements by Region
Network Engagements by Deployments Status
Leading 5G Core Vendors
Mobile Core Vendor Ecosystem
5G Core Vendors Market Landscape
Outlook
5G Standalone Use Cases
Background
市场研究是一个世界人口对位技术l research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
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Global Smartwatch Shipments Market Share (Q1 2022 – Q2 2023)
Brands
Q1 2022
Q2 2022
Q3 2022
Q4 2022
Q1 2023
Q2 2023
Apple
32%
27%
22%
37%
26%
22%
Samsung
10%
9%
12%
9%
9%
–
Huawei
7%
7%
7%
10%
Fire Boltt
–
–
–
–
9%
–
Noise
–
–
9%
–
–
10%
Others
50%
57%
56%
47%
56%
58%
Highlights:
The global smartwatch market’s shipments bounced back to increase by 11.1% YoY in Q2 2023 to reach 35 million. The previous two quarters had experienced a YoY decline.
在苹果和三星同比下降了10%d 19% respectively, Huawei and India’s top two brands – Noise and Fire-Boltt – recorded significant growth.
In terms of regional markets, India led the overall global gains as it more than offset declines in North America, Europe and the rest of Asia.
We also have a detailed smartwatch shipments model tracker available for subscribing clients:
Global Smartwatch Shipments by Model Quarterly Tracker, Q2 2023
这s report analyses the shipments of smartwatches splitting them in ASPs, price bands and revenues. It also includes model and specs level analysis with a region split. 这s is a robust quarterly report with fact-based deep analysis that covers multiple dimensions and will help players across the smartwatch value chain to holistically analyze the current state of the global smartwatch market and plan ahead of competition.
The global smartwatch market increased by 11.1% YoY reaching 35million of quarterly shipments. This is a turnaround in three quarters after experiencing a YoY decline in the previous two quarters.
在苹果和三星同比下降了10%d 19% respectively, Huawei and India’s top two brands – Noise and Fire Boltt – recorded significant growth. By region, India led the overall global gains as it more than offset declines in North America, Europe and the rest of Asia.
这s data represents the global smartwatch market share by quarter (from 2020-2023) by top brands. For detailed insights on the data/tracker, please reach out to us atcontact(at)www.arena-ruc.com. If you are a member of the press, please contact us atpress(at)www.arena-ruc.comfor any media enquiries.
Disclaimer: The data, charts and other visuals on this page are the exclusive property of Counterpoint Research. While we encourage free use and sharing of all the data on this page, we do request that you always attribute Counterpoint Research
China’s smartwatch shipments rose 5% YoY in Q2 2023 to mark the market’s gradual recovery.
Huawei remained the best-selling brand with a 39% market share.
imoo (BBK) surpassed Apple to rank second in market share.
The≥$500 price band’s share increased significantly, while the ≤$50 price band’s share decreased significantly.
Beijing, New Delhi, Seoul, Hong Kong, London, Buenos Aires, San Diego – August 30, 2023
Marking a gradual recovery in Q2 2023, China’s smartwatch shipments increased 5% YoY, according to Counterpoint Research’s latestGlobal Smartwatch Model Tracker.
Senior Analyst Shenghao Baisaid, “The YoY rise in Q2 came on a low base of the same period last year. At the same time, the holiday travel in Q2 and the 618 e-commerce festival also boosted consumer demand for smartwatches. The market has recovered slightly better than we had predicted.”
Source: Counterpoint’s Global Smartwatch Model Tracker
Note: Figures may not add up to 100% due to rounding
Market summary
Huaweirecorded a 58% YoY growth, maintaining its good reputation among consumers. The newly launched Huawei Watch 4 and Huawei Watch 4 Pro series models were popular with consumers, while old models such as the Huawei Watch GT 3 series still sold well. Another newly launched model, the Huawei Watch Ultimate, contributed to the brand’s performance in the ultra-premium segment.
imoo(BBK) benefited from the demand in the first full back-to-school quarter after the pandemic lockdown was lifted in China. Its multiple offline retail stores also contributed to the brand’s growth.
Apple在2023年二季度同比减少15%。尽管the Apple Watch Series 8 was the best-selling model family in China during the quarter, its shipments decreased 25% compared to that of its predecessor Apple Watch Series 7 in Q2 2022. With new product launches expected in Q3 2023, Apple is likely to increase its market share in the quarter.
Xiaomirecorded a decrease of 15% YoY but an increase of 7% QoQ. The brand still took the biggest share in the ≤$50 segment. Waning consumer interest in entry-level products contributed to the decline in Xiaomi’s market share.
OPPOachieved a 28% YoY increase in Q2 2023. Promotions during the 618 e-commerce festival helped the OPPO Watch 3 and OPPO Watch 3 Pro’s sales.
Source: Counterpoint’s Global Smartwatch Model Tracker
Note: The price refers to the wholesale price
In terms of wholesale price bands, the ≤$50 band’s share significantly dropped compared to the same period last year. This price band’s share has been recording YoY drops in the past several quarters. On the other hand, the ≥$500 segment’s share rose significantly to 11% from almost negligible in Q2 2022.
Research Analyst Alicia Gongsaid, “The entry-level products with simple features are not as popular with consumers as they once were. A growing number of consumers are gravitating toward smarter devices with more health monitoring, sports tracking and guidance functions. Since the Apple Watch Ultra’s release last year, the share of premium segments has been growing. The promotions during the 618 e-commerce festival also contributed to these segments’ growth.”
Background
市场研究是一个世界人口对位技术l research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
In Q2 2023, global smartwatch shipments increased 11% YoY after declining for two successive quarters.
For the first time in two years, Huawei took the second spot, fueled by a 58% YoY surge in domestic shipments.
India’s market recorded a remarkable 70% YoY growth, whereas North America saw a 9% decline.
Seoul, New Delhi, Hong Kong, Beijing, London, Buenos Aires, San Diego – August 29, 2023
Global smartwatch shipments increased 11% YoY in Q2 2023 after declining in both Q4 2022 and Q1 2023, according to Counterpoint Research’s recently publishedGlobal Smartwatch Model Tracker. India’s shipments soared by 70% YoY, serving as the primary driver for the global market’s rebound. China’s market also recorded a modest increase. Besides, a shift in the competitive landscape was evident as Huawei ascended to the second position in terms of global market share.
Research Analyst Woojin Sonsaid, “Huawei recorded impressive growth in Q2 2023, securing the second position in quarterly shipments for the first time in two years. The leading Chinese brand’s growth stagnated for some time due to technological sanctions and a slowdown in its domestic market. Although the Chinese market’s recovery remained lukewarm, Huawei aggressively pushed new flagship products such as the Watch 4 series into the market in Q2, achieving its highest quarterly shipments after 2020. Huawei seems to be determined to bounce back in the market. It remains to be seen whether this momentum can be effectively expanded to other sectors, such as smartphones.”
Global Top 3 Smartwatch Brands’ Shipment Share, Q2 2023 vs Q2 2022
Applesaw a 10% YoY decline in its Q2 2023 shipments. This decline pushed its Q2 shipments to below 8 million units for the first time in three years. Consequently, Apple’s market share fell to 22% from 27% in Q2 2022.
Huawei通过增加国内市场取得了大的进步share to 39% following a surge of 58% in shipments. This achievement propelled the brand to the second spot in the global smartwatch market share rankings. Another significant change was observed in the premium segment, especially in the >$500 band. Huawei’s products in the >$500 band in China expanded their share in the band to 52% in Q2 2023, a remarkable leap from the brand’s near-absence from the band in the same quarter of 2022.
Indian brandsNoiseandFire-Bolttemerged as major contenders, boasting 86% and 70% YoY growth, respectively. Within Noise’s offerings, products priced under $50 constituted a significant 98% of total shipments. Noise’s Colorfit Icon series managed to carve out a substantial 28% share of the total shipments. Fire-Boltt also made strides in expanding its market share by capitalizing on cost-effective smartwatches.
Samsungwitnessed a 19% YoY decline in Q2 2023. The brand managed to boost shipments in the Chinese and Indian markets. Samsung’s performance in North America and Europe, its pivotal markets, recorded 24% and 13% YoY declines, respectively.
Smartwatch Shipment Share by Region, Q2 2023 vs Q2 2022
In terms of regional shipment shares, India’s market stood at 34%, a 12% points surge compared to the year-ago period. In Q2 2023, 88% of India’s smartwatch shipments were dominated by products priced <$50. Leading the charge in this segment were Noise, Fire-Boltt and boAt, collectively contributing to 72% of India’s total shipments.
TheChinese market’s share declined due to the swift expansion of India’s market. However, China’s shipments grew 5% from Q2 2022. In terms of revenue, the share of products priced >$500 surged to around 34% in China.
In North America, there was an 9% YoY reduction in shipments in Q2 2023. However, the revenue saw a rise of around 3% due to the sustained popularity of high-end premium products. Nevertheless, North America’s share inglobal smartwatchrevenues declined, compared to both Q2 2022 and Q2 2021.
Background
市场研究是一个世界人口对位技术l research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
Global Smartphone Shipments Market Data (Q3 2021 – Q2 2023)
Published Date: August 17, 2023
A repository of quarterly data for the global smartphone market. This data is a part of a series of reports which track the mobile handset market:Smartphone and Feature Phone shipments每季度超过140个品牌覆盖re than 95% of the totaldevice shipmentsin the industry.
Global smartphone market share Q2 2023 highlights:
The global smartphone market declined by 9% YoY to reach 268 million units in Q2 2023.
Samsung retained its position as the top smartphone player in Q2 2023, as Apple saw cyclical decline.
Among the top five brands, Apple experienced the least YoY shipment decline. Among the top 10 brands, Tecno and Infinix, part of the Transsion Group, saw double digit annual growth.
In terms of regional performance, Middle East and Africa (MEA) exhibited the only annual shipment growth while North America experienced the highest decline.
The top 5 brands contributed to almost 80% of the total 5G shipments in Q2 2023.
The global smartphone market share numbers are from:
MOBILE DEVICES MONITOR – Q2 2023 (Vendor Region Countries)
这s report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.
The deliverable includes
• Single pivot format giving in-depth analysis of theglobal handset market • Covers140 +品牌now in comparison to 95 brands earlier • Break out of3 key countriesin each regionto give a further granular view of the regions •18 countries viewas compared to six earlier • Covers more than95% of the global handset shipments • More visuals and analysis by country and by regions
这s robust quarterly report with fact-based deep analysis covering multiple dimensions will help players across the handset value chain to holistically analyze the current state of the global handset market and plan ahead of the competition.
这s data represents the global smartphone market share by quarter (from 2021-2023) by top OEMs. Global smartphone shipments by market share and millions of units are provided.
For detailed insights on the data, please reach out to us atsales(at)www.arena-ruc.com. If you are a member of the press, please contact us atpress(at)www.arena-ruc.comfor any media enquiries.
Q1 2023 Highlights
Published Date: May 9, 2023
Highlights:
The global smartphone market declined by 14% YoY and 7% QoQ to record 280.2 million unit shipments in Q1 2023.
Samsung replaced Apple as the top smartphone player in Q1 2023, driven by its mid-tier A Series and the recently launched S23 series.
Apple’s YoY shipment decline was the least among the top five brands. Consequently, it recorded its highest-ever Q1 share of 21%.
Global smartphone revenues declined by 7% YoY to around $104 billion. Apple, Samsung, Xiaomi increased their Average Selling Prices YoY.
*OPPO includes OnePlus since Q3 2021 **Ranking is according to the latest quarter.
Frequently asked question (FAQs):
• What’s the global market size for smartphones? The global smartphone market shipments declined to reach 280.2 million units in Q1 2023.
• What is the global market for mobile phones? The 2022 global smartphone shipments declined to 1.2 billion units, the lowest since 2013.
• Who dominates the smartphone market? Apple dominated the smartphone market in 2022 by achieving its highest-ever global shipments, revenue and operating profit share.
• How fast is the smartphone market growing? The global smartphone shipments declined by 12% in 2022.
*OPPO includes OnePlus since Q3 2021 **Ranking is according to the latest quarter.
Q3 2022 Highlights
Published Date: December 20, 2022
The global smartphone market declined by 12% YoY even as it grew by 2% QoQ to reach 301 million units in Q3 2022.
While quarterly growth in Apple and Samsung pushed the global smartphone market above 300 million units, a level it failed to reach last quarter, political and economic instability drove negative consumer sentiment.
Apple was the only top-five smartphone brand to grow YoY, with shipments increasing 2% YoY, growing market share by two percentage points to 16%.
Samsung’s shipments declined by 8% YoY but grew 5% QoQ to 64 million.
Xiaomi, OPPO* and vivo, recovered slightly after receiving heavy beatings due to lockdowns in China in Q2, and as they captured more of the market ceded by Apple and Samsung’s exit from Russia.
Global Smartphone Shipments Market Share (%)
Brands
Q4 2020
Q1 2021
Q2 2021
Q3 2021
Q4 2021
Q1 2022
Q2 2022
Q3 2022
Samsung
16%
22%
18%
20%
19%
23%
21%
21%
Apple
21%
17%
15%
14%
22%
18%
16%
16%
Xiaomi
11%
14%
16%
13%
12%
12%
13%
13%
OPPO*
9%
11%
10%
11%
9%
9%
10%
10%
vivo
8%
10%
10%
10%
8%
8%
9%
9%
Others
35%
26%
31%
32%
30%
30%
31%
31%
Global Smartphone Shipments(in Millions)
Brands
Q4 2020
Q1 2021
Q2 2021
Q3 2021
Q4 2021
Q1 2022
Q2 2022
Q3 2022
Samsung
62.5
76.6
57.6
69.3
69.0
74.5
62.5
64.3
Apple
81.9
59.5
48.9
48.0
81.5
59.0
46.5
49.2
Xiaomi
43.0
48.5
52.5
44.4
45.0
39.0
39.5
40.5
OPPO*
34.0
38
33.6
38.1
33.9
30.9
28.2
29.5
vivo
33.4
35.5
32.5
33.7
29.3
24.8
25.2
26.0
Others
139.8
96.8
98.0
108.5
112.7
98.1
92.3
92.4
Total Market
394.6
354.9
323.1
342.0
371.4
326.4
294.5
301.9
*OPPO includes OnePlus since Q3 2021 **Ranking is according to the latest quarter.
Q2 2022 Highlights
Published Date: August 16, 2022
• The global smartphone market growth saw a decline of 9% YoY and 10% QoQ to 294.5 million units in Q2 2022. • Global smartphone market share carries on consolidation, with top three brands commanding 50% share for three consecutive quarters. • This was the first time quarterly shipments dropped below 300 million units since Q2 2020 during the early part of the COVID-19 pandemic. • Samsung was the only top-five smartphone brand to grow YoY, increasing shipments by 8% YoY and growing market share by three percentage points to 21%. • Apple market share declined by 5% YoY in Q2 2022, although its share increased in a diminished market. • iPhone shipment market share continues to edge upwards, with Apple reaching its highest Q2 2022 shipment share ever • The Android vs iOS market share battle, traditionally contested by Apple in the US, Europe and Japan, is intensifying in markets like China, which is becoming a significant driver of iOS installed based globally. • Xiaomi, OPPO* and vivo, hit by China lockdowns, suffered double digit YoY declines in their respective shipments.
Global Smartphone Shipments Market Share (%)
Brands
Q3 2020
Q4 2020
Q1 2021
Q2 2021
Q3 2021
Q4 2021
Q1 2022
Q2 2022
Samsung
22%
16%
22%
18%
20%
19%
23%
21%
Apple
11%
21%
17%
15%
14%
22%
18%
16%
Xiaomi
13%
11%
14%
16%
13%
12%
12%
13%
OPPO*
8%
9%
11%
10%
11%
9%
9%
10%
vivo
8%
8%
10%
10%
10%
8%
8%
9%
Others
38%
35%
26%
31%
32%
30%
30%
31%
Global Smartphone Shipments(in Millions)
Brands
Q3 2020
Q4 2020
Q1 2021
Q2 2021
Q3 2021
Q4 2021
Q1 2022
Q2 2022
Samsung
80.4
62.5
76.6
57.6
69.3
69.0
74.5
62.5
Apple
41.7
81.9
59.5
48.9
48.0
81.5
59.0
46.5
Xiaomi
46.5
43.0
48.5
52.5
44.4
45.0
39.0
39.5
OPPO*
31.0
34.0
38.0
33.6
38.1
33.9
30.9
28.2
vivo
31.0
33.4
35.5
32.5
33.7
29.3
24.8
25.5
Others
135.0
139.8
96.8
98.0
108.5
112.7
98.2
92.3
Total Market
365.6
394.6
354.9
323.1
342.0
371.4
326.4
294.5
*OPPO includes OnePlus since Q3 2021 **Ranking is according to the latest quarter.
Q1 2022 Highlights
Published Date: May 16, 2022
• The global smartphone market declined by 7% YoY and 12% QoQ to 328 million units in Q1 2022. • While Samsung’s shipments declined 3% YoY, it was the only top-five smartphone brand to grow QoQ. Its market share rose to 23% from 19% last quarter, resulting in Samsung taking the top spot from Apple in Q1 2022. • Apple’s shipments declined by 1% annually to reach 59 million units in Q1 2022. This was after an expected seasonal quarterly shipment decline of 28%. • Xiaomi, OPPO* and vivo’s component struggles continued, causing a quarterly and annual decline in their respective shipments.
Global Smartphone Shipments Market Share (%)
Brands
Q2 2020
Q3 2020
Q4 2020
Q1 2021
Q2 2021
Q3 2021
Q4 2021
Q1 2022
Samsung
20%
22%
16%
22%
18%
20%
19%
23%
Apple
14%
11%
21%
17%
15%
14%
22%
18%
Xiaomi
10%
13%
11%
14%
16%
13%
12%
12%
OPPO*
9%
8%
9%
11%
10%
11%
9%
9%
vivo
8%
8%
8%
10%
10%
10%
8%
8%
Others
39%
38%
35%
26%
31%
32%
30%
30%
Global Smartphone Shipments (in Millions)
Brands
Q2 2020
Q3 2020
Q4 2020
Q1 2021
Q2 2021
Q3 2021
Q4 2021
Q1 2022
Samsung
54.2
80.4
62.5
76.6
57.6
69.3
69.0
74.5
Apple
37.5
41.7
81.9
59.5
48.9
48.0
81.5
59.0
Xiaomi
26.5
46.5
43.0
48.5
52.5
44.4
45.0
39.0
OPPO
24.5
31.0
34.0
38.0
33.6
38.1
33.9
30.9
vivo
22.5
31.0
33.4
35.5
32.5
33.7
29.3
24.8
Others
110.9
135.0
139.8
96.8
98.0
108.5
112.7
98.1
Total Market
276.1
365.6
394.6
354.9
323.1
342.0
371.4
326.4
*OPPO includes OnePlus since Q3 2021 **Ranking is according to the latest quarter.
Why is the smartphone market declining in Q1 2022?
The global smartphone market growth saw a decline of 7% YoY, shipping 328 million units in Q1 2022 caused by the ongoing component shortages, as well as COVID resurgence at the beginning of the quarter and the Russia-Ukraine war towards the end. The global smartphone market also, as expected, had a seasonal decline of 12% QoQ. The component supply crunch was felt more severely by major Chinese OEMs such as Xiaomi, OPPO* and vivo as compared with Samsung, which seems to have overcome component shortages that affected its supply last year, as evidenced by higher-than-expected growth in its shipments despite a late flagship launch.
Consequently, Samsung regained the top spot from Apple which had emerged as the biggest smartphone vendor globally in Q4 2021 thanks to its latest iPhone 13 series.
Which country has the highest market share of smartphones globally?
With its share at around 22.5% of the global smartphone shipments in Q1 2022,China仍然是世界上最大的智能手机市场。这s is down from around 25.6% in Q1 2021 as China’s economy grew slower than expected due to COVID-related lockdowns and shipment volumes declined by over 19% YoY. While China’s share of global smartphone market growth (shipments) remains flat QoQ thanks to a small peak in demand during Chinese New Year and as the global smartphone market declined QoQ due to seasonality, in terms of absolute shipments, China saw a quarterly decline of over 12%.
HONOR has emerged as the biggest smartphone player in China, chipping into vivo and OPPO*’s shares and stepping into the position previously held by Huawei from which it recently separated. Although vivo did not succeed in regaining the top position due to HONOR’s rise at a time when it is itself facing component shortages, it did recover somewhat thanks to its newly launched mid-end S12 series that is popular with younger customers and the affordable the Y series which showed strong performance in the quarter.
Q4 2021 Highlights
Published Date: February 16, 2022
• Global smartphone market growth saw an increase of 4% YoY to reach 1.39 billion units in 2021. Q4 2021 shipments declined 6% YoY to reach 371 million units. • Samsung led the global smartphone market in 2021 with annual shipments of 272 million units. • Apple, Xiaomi, OPPO^ and vivo recorded their highest-ever annual shipments. • The top five brands gained share due to a significant decline by Huawei, and LG’s exit from the market. • Apple surpassed Samsung to take the number one spot in Q4 2021 with smartphone shipments increasing by 70% QoQ to 81.5 million units in Q4 2021, despite remaining flat YoY. • Apple recorded their highest-ever annual shipments of 237.9 million units in 2021 driven by successful launch of iPhone 13 series and consistent performance of iPhone 12 series.
Global Smartphone Shipments Market Share (%)
Brands
Q1 2020
Q2 2020
Q3 2020
Q4 2020
Q1 2021
Q2 2021
Q3 2021
Q4 2021
Apple
14%
14%
11%
21%
17%
15%
14%
22%
Samsung
20%
20%
22%
16%
22%
18%
20%
19%
Xiaomi
10%
10%
13%
11%
14%
16%
13%
12%
OPPO*
8%
9%
8%
9%
11%
10%
11%
9%
vivo
7%
8%
8%
8%
10%
10%
10%
8%
Others
41%
39%
38%
35%
26%
31%
32%
30%
Global Smartphone Shipments (in Millions)
Brands
Q1 2020
Q2 2020
Q3 2020
Q4 2020
Q1 2021
Q2 2021
Q3 2021
Q4 2021
Apple
40.0
37.5
41.7
81.9
59.5
48.9
48.0
81.5
Samsung
58.6
54.2
80.4
62.5
76.6
57.6
69.3
69.0
Xiaomi
29.7
26.5
46.5
43.0
48.5
52.5
44.4
45.0
OPPO*
22.3
24.5
31.0
34.0
38.0
33.6
38.1
33.9
vivo
21.6
22.5
31.0
33.4
35.5
32.5
33.7
29.3
Others
122.8
110.9
135.0
139.8
96.8
98.0
108.5
112.7
Total Market
295.0
276.1
365.6
394.6
354.9
323.1
342.0
371.4
*OPPO includes OnePlus since Q3 2021 **Ranking is according to the latest quarter.
Apple Market Share: Q4 2021
Apple Market Share (iPhone Shipments in Millions)
Quarter
Q1 2020
Q2 2020
Q3 2020
Q4 2020
Q1 2021
Q2 2021
Q3 2021
Q4 2021
Ship-ments (in Mn)
40.0
37.5
41.7
81.9
59.5
48.9
48.0
81.5
Q3 2021 Highlights
Published Date: November 16, 2021
• The global smartphone market growth saw an increase of 6% QoQ but declined by 6% YoY in Q3 2021, clocking global shipments of 342 million units, down from 365.6 million in Q3 2020. • Samsung retained the number one spot in Q3 2021 with smartphone shipments increasing by 20% QoQ to 69.3 million units in Q3 2021. • Xiaomi shipped 44.4 million units in Q3 2021, down 5% YoY and 15% QoQ as it was severely hit by the ongoing component shortages. • vivo grew 8% YoY and 3% QoQ to reach 33.7 million units. vivo continued to lead China’s smartphone market with 17.3 million units in Q3 2021. • realme achieved its highest-ever shipment performance with 16.2 million units in Q3 2021. The record quarter came at a time when component shortages were at their peak. • Global handset market wholesale revenue grew 10% YoY and 6% QoQ in Q3 2021 to reach over $103 billion.
Global Smartphone Shipments Market Share (%)
Brands
Q4 2019
Q1 2020
Q2 2020
Q3 2020
Q4 2020
Q1 2021
Q2 2021
Q3 2021
Samsung
18%
20%
20%
22%
16%
22%
18%
20%
Apple
18%
14%
14%
11%
21%
17%
15%
14%
Xiaomi
8%
10%
10%
13%
11%
14%
16%
13%
OPPO
8%
8%
9%
8%
9%
11%
10%
11%
vivo
8%
7%
8%
8%
8%
10%
10%
10%
Others
40%
41%
39%
38%
35%
26%
31%
32%
Global Smartphone Shipments
Brands
Q4 2019
Q1 2020
Q2 2020
Q3 2020
Q4 2020
Q1 2021
Q2 2021
Q3 2021
Samsung
70.4
58.6
54.2
80.4
62.5
76.6
57.6
69.3
Apple
72.3
40.0
37.5
41.7
81.9
59.5
48.9
48.0
Xiaomi
32.9
29.7
26.5
46.5
43.0
48.5
52.5
44.4
OPPO
30.7
22.3
24.5
31.0
34.0
38.0
33.6
38.1
vivo
31.5
21.6
22.5
31.0
33.4
35.5
32.5
33.7
Others
163.4
122.8
110.9
135.0
139.8
96.8
98.0
108.5
Total Market
401.1
295.0
276.1
365.6
394.6
354.9
323.1
342.0
*Ranking is according to the latest quarter.
Q2 2021 Highlights
Published Date: August 16, 2021
• Global smartphone market grew 19% YoY but declined by 7% QoQ as 323 million units were shipped, led by Samsung. • Xiaomi eclipses 52 million smartphones, becoming the world’s second-largest smartphone brand for the first time ever. • Samsung retained the number one spot with shipments reaching 58 million units in Q2 2021, however, its market share declined to 18% as compared to 22% in Q1 2021 as its shipments declined by 24% QoQ. • realme grew by 135% YoY and 17% QoQ, crossing cumulative shipments of 100 million smartphones since its entry into the smartphone market. • Global smartphone shipment revenues grew by 25% YoY to $96 billion in Q2 2021 setting a second-quarter record.
Global Smartphone Shipments Market Share (%)
Brands
Q3 2019
Q4 2019
Q1 2020
Q2 2020
Q3 2020
Q4 2020
Q1 2021
Q2 2021
Samsung
21%
18%
20%
20%
22%
16%
22%
18%
Xiaomi
8%
8%
10%
10%
13%
11%
14%
16%
Apple
12%
18%
14%
14%
11%
21%
17%
15%
OPPO
9%
8%
8%
9%
8%
9%
11%
10%
vivo
8%
8%
7%
8%
8%
8%
10%
10%
Others
42%
40%
41%
39%
38%
35%
26%
31%
Global Smartphone Shipments
Brands
Q3 2019
Q4 2019
Q1 2020
Q2 2020
Q3 2020
Q4 2020
Q1 2021
Q2 2021
Samsung
78.2
70.4
58.6
54.2
80.4
62.5
76.6
57.9
Xiaomi
31.7
32.9
29.7
26.5
46.2
43.0
48.5
52.5
Apple
44.8
72.3
40.0
37.5
41.7
81.9
59.5
48.9
OPPO
32.3
31.4
22.3
24.5
31.0
34.0
38.0
33.6
vivo
31.3
31.5
21.6
22.5
31.0
33.4
35.5
32.5
Others
161.7
162.6
122.8
110.9
135.3
139.8
96.8
97.7
Total
Market
380.0
401.1
295.0
276.1
365.6
394.6
354.9
323.1
*Ranking is according to the latest quarter.
Q1 2021 Highlights
Published Date: May 16, 2021
• Global smartphone shipment revenue crossed the $100 billion mark for the first time for a March-ending quarter to reach $113 billion. • Global shipments grew 20% YoY, reaching 354 million units, led by OPPO, vivo, Xiaomi and Apple. • Samsung regained its top spot as the world’s biggest OEM, with shipments reaching 76.8 million units in Q1 2021. • Apple iPhone active installed base reached a new high this quarter.
Global Smartphone Shipments Market Share (%)
Brands
Q2 2019
Q3 2019
Q4 2019
Q1 2020
Q2 2020
Q3 2020
Q4 2020
Q1 2021
Samsung
21%
21%
18%
20%
20%
22%
16%
22%
Apple
10%
12%
18%
14%
14%
11%
21%
17%
Xiaomi
9%
8%
8%
10%
10%
13%
11%
14%
OPPO
9%
9%
8%
8%
9%
8%
9%
11%
vivo
8%
8%
8%
7%
8%
8%
8%
10%
Huawei#
16%
18%
14%
17%
20%
14%
8%
4%
realme
1%
3%
2%
2%
2%
4%
4%
4%
Others
24%
21%
23%
22%
16%
20%
23%
18%
Global Smartphone Shipments
Brands
Q2 2019
Q3 2019
Q4 2019
Q1 2020
Q2 2020
Q3 2020
Q4 2020
Q1 2021
Samsung
76.3
78.2
70.4
58.6
54.2
80.4
62.5
76.6
Apple
36.5
44.8
72.3
40.0
37.5
41.7
81.9
59.5
Xiaomi
32.3
31.7
32.9
29.7
26.5
46.2
43.0
48.5
OPPO
30.6
32.3
31.4
22.3
24.5
31.0
34.0
38.0
vivo
27.0
31.3
31.5
21.6
22.5
31.0
33.4
35.5
Huawei#
56.6
66.8
56.2
49.0
54.8
50.9
33.0
15.0
realme
5.0
10.2
7.8
7.2
6.4
14.8
14.0
12.8
Others
92.8
84.7
98.6
66.6
49.7
69.6
92.8
69.0
Total
Market
357.1
380.0
401.1
295.0
276.1
365.6
394.6
354.9
*Ranking is according to the latest quarter.
#Huawei includes HONOR in all quarters except Q1 2021 reflecting the separation of the two brands.
Q4 2020 Highlights
Published Date: February 16, 2021
• The global smartphone market continued to recover in Q4 2020, rebounding 8% QoQ to 395.9 million units. • Apple’s 8% YoY and 96% QoQ growth helped it lead the market in Q4 2020. • Samsung slipped to the second spot with 62.5 million units in Q4 2020, However, it led the overall market in CY 2020. • For the first time, OPPO and vivo surpassed Huawei to capture the fourth and fifth spots respectively, Huawei slipped to the sixth spot. • realme emerged as the fastest growing brand in CY 2020 with 65% YoY growth.
Global Smartphone Shipments Market Share (%)
Brands
Q1 2019
Q2 2019
Q3 2019
Q4 2019
Q1 2020
Q2 2020
Q3 2020
Q4 2020
Apple
12%
10%
12%
18%
14%
14%
11%
21%
Samsung
21%
21%
21%
18%
20%
20%
22%
16%
Xiaomi
8%
9%
8%
8%
10%
10%
13%
11%
OPPO
8%
9%
9%
8%
8%
9%
8%
9%
vivo
7%
8%
8%
8%
7%
8%
8%
8%
Huawei#
17%
16%
18%
14%
17%
20%
14%
8%
realme
1%
1%
3%
2%
2%
2%
4%
4%
Others
24%
24%
21%
23%
22%
16%
20%
23%
Global Smartphone Shipments
Brands
Q1 2019
Q2 2019
Q3 2019
Q4 2019
Q1 2020
Q2 2020
Q3 2020
Q4 2020
Apple
42.0
36.5
44.8
72.3
40.0
37.5
41.7
81.9
Samsung
72.0
76.3
78.2
70.4
58.6
54.2
80.4
62.5
Xiaomi
27.8
32.3
31.7
32.9
29.7
26.5
46.2
43.0
OPPO
25.7
30.6
32.3
31.4
22.3
24.5
31.0
34.0
vivo
23.9
27.0
31.3
31.5
21.6
22.5
31.0
33.4
Huawei#
59.1
56.6
66.8
56.2
49.0
54.8
50.9
33.0
realme
2.8
5.0
10.2
7.8
7.2
6.4
14.8
14.0
Others
87.7
92.8
84.7
98.6
66.6
49.7
69.6
92.8
*Ranking is according to the latest quarter. #Huawei includes HONOR.
Q3 2020 Highlights
Samsung regained the top spot, shipping 80.4 million units with 48% QoQ and 3% YoY growth with the highest ever shipment in the last three years.
Realme shipment grew 132% QoQ, becoming the world’s fastest brand to hit 50 million shipments since inception.
Xiaomi grew 75% QoQ contributing 13% in total smartphone shipment. Notably, this was also the first time when Xiaomi surpassed Apple to capture the third spot.
The market share for BBK Group (OPPO, Vivo, Realme, and OnePlus) has increased from 20% in Q2 to 22% in Q3 2020. The group is close to becoming the largest smartphone manufacturer group globally with three of its brands in the top 10.
Global Smartphone Shipments Market Share (%)
Brands
Q4 2018
Q1 2019
Q2 2019
Q3 2019
Q4 2019
Q1 2020
Q2 2020
Q3 2020
Samsung
18%
21%
21%
21%
18%
20%
20%
22%
Huawei#
15%
17%
16%
18%
14%
17%
20%
14%
Xiaomi
6%
8%
9%
8%
8%
10%
10%
13%
Apple
17%
12%
10%
12%
18%
14%
14%
11%
OPPO
8%
8%
9%
9%
8%
8%
9%
8%
vivo
7%
7%
8%
8%
8%
7%
8%
8%
realme
–
1%
1%
3%
2%
2%
2%
4%
Others
26%
24%
24%
21%
23%
22%
16%
20%
Global Smartphone Shipments
Brands
Q4 2018
Q1 2019
Q2 2019
Q3 2019
Q4 2019
Q1 2020
Q2 2020
Q3 2020
Samsung
69.8
72.0
76.3
78.2
70.4
58.6
54.2
80.4
Huawei#
59.7
59.1
56.6
66.8
56.2
49.0
54.8
50.9
Xiaomi
25.6
27.8
32.3
31.7
32.9
29.7
26.5
46.2
Apple
65.9
42.0
36.5
44.8
72.3
40.0
37.5
41.7
OPPO
31.3
25.7
30.6
32.3
31.4
22.3
24.5
31.0
vivo
26.5
23.9
27.0
31.3
31.5
21.6
22.5
31.0
realme
–
2.8
5.0
10.2
7.8
7.2
6.4
14.8
Others
115.8
87.7
92.8
84.7
98.6
66.6
48.6
69.6
*Ranking is according to the latest quarter.
#Huawei includes HONOR.
Q2 2020 Highlights
The share of the top 10 brands reached 88% compared to 80% last year. Brands outside of the top 10 declined 55% YoY. The impact of COVID-19 was more severe on smaller brands that tend to have lower online presence and that tend to cater more to the entry-level segments.
Huawei continued its push in China and surpassed Samsung to lead the global smartphone market. Huawei’s shipments declined only 3% YoY globally as it grew 11% YoY in China.
Samsungdeclined 29% YoY as its core markets including LATAM, India, the USA and Europe were struggling from the effects of the pandemic and lockdowns.
realmewas the only major brand achieving double-digit annual growth. realme grew 11% YoY in the quarter as several markets in Europe and India recovered in June. realme was also the fastest-growing brand in the quarter and was number 7th in terms of sales.
Apple iPhone shipments grew 3% YoY and revenues grew 2% YoY. The company saw sustained momentum of the iPhone 11 and a great sales start of the iPhone SE. All regions saw revenue growth.
Global Smartphone Shipments Market Share (%)
Brands
Q3 2018
Q4 2018
Q1 2019
Q2 2019
Q3 2019
Q4 2019
Q1 2020
Q2 2020
Huawei#
14%
15%
17%
16%
18%
14%
17%
20%
Samsung
19%
18%
21%
21%
21%
18%
20%
20%
Apple
12%
17%
12%
10%
12%
18%
14%
14%
Xiaomi
9%
6%
8%
9%
8%
8%
10%
10%
OPPO
9%
8%
8%
9%
9%
8%
8%
9%
vivo
8%
7%
7%
8%
8%
8%
7%
8%
Lenovo##
3%
3%
3%
3%
3%
3%
2%
3%
Others
26%
26%
24%
24%
21%
23%
22%
16%
Global Smartphone Shipments
Brands
Q3 2018
Q4 2018
Q1 2019
Q2 2019
Q3 2019
Q4 2019
Q1 2020
Q2 2020
Huawei#
52.0
59.7
59.1
56.6
66.8
56.2
49.0
54.8
Samsung
72.3
69.8
72.0
76.3
78.2
70.4
58.6
54.2
Apple
46.9
65.9
42.0
36.5
44.8
72.3
40.0
37.5
Xiaomi
33.3
25.6
27.8
32.3
31.7
32.9
29.7
26.5
OPPO
33.9
31.3
25.7
30.6
32.3
31.4
22.3
24.5
vivo
30.5
26.5
23.9
27.0
31.3
31.5
21.6
22.5
Lenovo##
11.0
10.1
9.5
9.5
10.0
11.7
5.9
7.5
Others
110.9
115.8
87.7
92.8
84.7
98.6
66.6
48.6
*Ranking is according to the latest quarter. #Huawei includes HONOR. # #联想包括摩托罗拉。
Q1 2020 Highlights
The global smartphone market declined its fastest ever, down 13% YoY in Q1 2020.
这s is the first time since Q1 2014, that the smartphone market has fallen below 300Mn units in a quarter.
The COVID-19 pandemic has disrupted the signs of any recovery that the market started showing in Q4 2019.
Samsungled the smartphone market during the quarter capturing one-fifth of the global smartphone shipments. The OEM declined 18% YoY during the quarter and is expected to see a steeper decline in Q2 2020.
Huawei continued its push in China and surpassed Apple again during the quarter. The OEM declined 17% YoY during the quarter. Over half of the smartphone shipments for Huawei are now in China.
Apple remained resilient even during the COVID-19 as iPhone shipments declined only 5% YoY during the quarter. The iPhone revenues were down 7% YoY for the same period. The impact on some European and Asian countries was mild.
Xiaomi grew 7% YoY during the quarter. The OEM continued to lead theIndiasmartphone market reaching its highest ever market share (30%) since Q1 2018.
Compared to other major OEMs, Vivo declined less (10% YoY) during the quarter. A strong performance in the Indian Smartphone Market partially offset declines in other markets.
Global smartphone shipments reached 401 million units in Q4 2019 showing a 2% YoY growth as compared to Q4 2018.
The top three brands,Samsung, Huawei and Apple, captured more than 50% of the smartphone market, with the rest of the market left for hundreds of other brands to compete fiercely.
Samsung remained flat during 2019 Q4 while grew 2% YoY for CY 2019.Samsung has been oneof the leading players in 5G in 2019, shipping over 6.5 Million 5G capable devices in 2019.
Apple iPhone shipments grew 10% YoY during the Q4 2019 even without a 5G variant.The iPhone 11 seriesreceived an excellent consumer response in all regions. The dual-camera and lower pricing of iPhone 11 helped propel sales.
realme continued its growth streak and remained the fastest growing brand during the quarter (163% YoY) as well as the year (453% YoY). The brand entered the top five in the Indian market for the full year, which contributed to its strong growth.
The top three brands, Samsung, Huawei and Apple, together cornered almost half of the smartphone market, with the rest of the market left for hundreds of other brands to compete fiercely.
Samsungcontinued its growth at 8.4%YoY, capturing over one-fifth of the global smartphone market. This is due to strong Note 10 and Galaxy A series sales.
Huaweigrew a very healthy 28.5% YoY globally. It captured a record 40% market share in the Chinese smartphone market.
Apple iPhone shipments were down 4%,and as a result revenues fell 11% YoY.
BBK Group (OPPO, Vivo, Realme, and OnePlus) is close to becoming the largest smartphone manufacturer groupglobally, accounting for over 20% of the global smartphone market and three of its brands in the top 10.
For Q4 2018,Huawei, OPPO and vivocontinue to dominate with strong performances in China, India, Asia and parts of Europe. The trio have multiple regions to enter and grow moving forward into 2019.
SamsungandApplesaw a tough quarter and tough 2018 as demand for their flagship phones have waned due to competition from affordable premium and more cutting-edge phones from Chinese brands such as Huawei and OnePlus.
Xiaomireached a record fourth position for the full year after two years of setbacks thanks to immense growth in India. It has surpassed OPPO globally to take back the fourth position.
Smartphone shipments declined 2% annually to 360 million units in Q2 2018.
The top 10 brands accounted for 79% of the smartphone volumes in Q2 2018.
Samsung led the smartphone market by volume with a market share of 20% in Q2 2018 even though it registered an annual decline of 11% due to weak sales of its flagship Galaxy S9 series smartphones.
Huawei shipments grew 41% annually in Q2 2018. The company managed to be the fastest growing (21%) smartphone brand amid a declining China smartphone market and grew fully 71% overseas.
Apple shipped 41.3 million iPhones during Q2 2018, up 1% compared to the same quarter last year. iPhone X remains the top seller for Apple during the quarter.
Smartphone shipments declined 3% annually reaching 360 million units in Q1 2018.
The China market decline in Q1 2018, affected the overall growth of some of the key Chinese brands including OPPO and vivo. Both saw a decline in the quarter as a result of the China market slowdown.
Smartphone penetration fell to 76% of all the mobile phones shipped in the quarter. This was partly due to an increase in feature phone shipments by some key brands such as Nokia HMD and Reliance Jio who both saw YoY growth.
Top 10 brands accounted for 76% of the smartphone volumes in Q1 2018.
A repository of quarterly data for the China smartphone market. This data is a part of a series of reports which track the mobile handset market:Smartphone and Feature Phone shipments每季度超过140个品牌覆盖re than 95% of the totaldevice shipmentsin the industry.
Smartphone shipments in China fell 4% YoY in Q2 2023 though OEMs provided big promotions during the 618 festival. This was due to weak demands resulting from economic headwinds.
Apple saw the biggest YoY growth in Q2 as the OEM offered generous price-cuts for the iPhone 14 series during the 618 period. Besides, it still has no competitors in the high-end market which has proven to be more resilient during market headwinds.
OPPO’s share grew slightly (YoY) as OnePlus showed strong growth piggybacking of the channel support from OPPO. OnePlus compensated for OPPO’s limited online presence by using its online-centric business model to effectively tap into the segment.
vivo and Xiaomi saw YoY declines as weak economy dampened consumer spending.
HONOR’s share dropped significantly (YoY) partially because Huawei’s growth posted a challenge for HONOR.
We anticipate an improvement in smartphone shipments during H2 compared to H1, a strong rebound does not seem to be on the horizon as challenges that affected the performance in H1 are likely to persist.
Note: HONOR separated from Huawei in Q4 2020 and its market share does not include Huawei brand family volumes starting Q1 2021. * OPPO includes OnePlus since Q3 2021.
For our detailed research on the China smartphone sales market share Q2 2023, clickhere.
The smartphone market share numbers are from:
MOBILE DEVICES MONITOR – Q2 2023 (Vendor Region Countries)
这s report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.
The deliverable includes
[three_fourth padding=”0 15px 0 0″]
• Single pivot format giving in-depth analysis of theglobal handset market • Covers140 +品牌now in comparison to 95 brands earlier • Break out of3 key countriesin each regionto give a further granular view of the regions •18 countries viewas compared to six earlier • Covers more than95% of the global handset shipments • More visuals and analysis by country and by regions
[/three_fourth]
[one_fourth_last]
[/one_fourth_last]
这s robust quarterly report with fact-based deep analysis covering multiple dimensions will help players across the handset value chain to holistically analyze the current state of the global handset market and plan ahead of the competition.
这s data represents the Chinese smartphone market share by quarter (from 2020-2023) by top OEMs.
For detailed insights on the data, please reach out to us atcontact(at)www.arena-ruc.com. If you are a member of the press, please contact us atpress(at)www.arena-ruc.comfor any media enquiries.
Q1 2023 Highlights
Published Date: May 16, 2023
China’s smartphone shipments declined 8% YoY in Q1 2023, reaching their lowest level since Q1 2020. However, this was an improvement from the double-digit YoY declines seen in previous quarters as well as a sign of bottoming out.
Apple’s market share in China increased to 20% in Q1 2023 from 18% in Q1 2022. This was driven by its continued expansion in China’s premium segment with more aggressive promotion and marketing campaigns for the iPhone 14 series.
In contrast, all the major Android OEMs saw YoY declines as demand in the mass market remained weak. OEMs remained cautious in ramping up production to manage demand carefully and avoid any unhealthy inventory build-up in the market.
Despite this caution, we expect the market to further recover in H2 2023, as inventory pressure continues to ease and consumer sentiments improve.
For our detailed research on the China smartphone sales market share Q1 2023, clickhere.
China Smartphone Market Share (Shipments %)
Brands
Q4 2021
Q1 2022
Q2 2022
Q3 2022
Q4 2022
Q1 2023
Apple
22%
18%
13%
14%
22%
20%
OPPO*
17%
19%
18%
18%
16%
18%
vivo
16%
17%
20%
20%
18%
16%
HONOR
17%
20%
20%
17%
15%
16%
Xiaomi
16%
15%
17%
13%
12%
12%
Others
12%
11%
12%
18%
16%
17%
*Ranking is according to latest quarter.
Note: HONOR separated from Huawei in 2020 Q4 and its market share does not include Huawei brand family volumes starting Q1 2021. OPPO includes OnePlus since Q3 2021.
Q4 2022 Highlights
Published Date: February 18, 2023
Apple registered a QoQ growth of 67% due to the high demand for new iPhone 14 series. Apple market share in China has now reached 22% in Q4 2022.
vivo dropped to the 2nd position as the OEM’s market share fell to 18%.
Major Chinese phone market share (Chinese OEMs) saw YoY shipment declines due to overall market instability due frequent COVID lockdowns and weak economic conditions.
Xiaomi retained its position in the top five even as its market share fell to its lowest in over two years. Xiaomi market share in China reached 12% in Q4 2022.
Huawei saw a growth of 25% in it’s shipment that helped it capture 8.7% of Chinese market.
For our detailed research on the China smartphone sales market share Q4 2022, clickhere.
China Smartphone Market Share (Shipments %)
Brands
Q3 2021
Q4 2021
Q1 2022
Q2 2022
Q3 2022
Q4 2022
Apple
12%
22%
18%
13%
14%
22%
vivo
22%
16%
17%
20%
20%
18%
OPPO*
20%
17%
19%
18%
18%
16%
HONOR
18%
17%
20%
20%
17%
15%
Xiaomi
14%
16%
15%
17%
13%
12%
Others
14%
12%
11%
12%
18%
17%
*Ranking is according to latest quarter.
Note: HONOR separated from Huawei in 2020 Q4 and its market share does not include Huawei brand family volumes starting Q1 2021. OPPO includes OnePlus since Q3 2021.
Q3 2022 Highlights
Published Date: December 20, 2022
Apple was the only major OEM in China to see a YoY increase mainly driven by strong demand for the iPhone 14 Pro models.
Other major Chinese OEMs saw YoY sales declines due to overall market plunge resulting from frequent COVID lockdowns and weak economic environment.
Despite sales declines compared to last year, vivo, OPPO and HONOR remained the top 3 brands in China, while Xiaomi dropped one rank to reach 5thplace.
Although facing sanctions, Huawei also saw a YoY increase due to strong demand for its mid-end Nova 10 and premium foldable smartphones.
For our detailed research on the China smartphone sales market share Q3 2022, clickhere.
中国智能手机的红灯区ts Market Share (%)
Brands
Q2 2021
Q3 2021
Q4 2021
Q1 2022
Q2 2022
Q3 2022
vivo
24%
22%
16%
17%
20%
20%
OPPO*
21%
20%
17%
19%
18%
18%
HONOR
9%
18%
17%
20%
20%
17%
Apple
12%
12%
22%
18%
13%
14%
Xiaomi
17%
14%
16%
15%
17%
13%
Others
17%
14%
12%
11%
12%
18%
*Ranking is according to latest quarter.
Note: HONOR separated from Huawei in 2020 Q4 and its market share does not include Huawei brand family volumes starting Q1 2021. OPPO includes OnePlus since Q3 2021.
Q2 2022 Highlights
Published Date: August 15, 2022
Huge smartphone market share gains were made by HONOR in Q2 2022 as the OEM capitalized onstrength in the premium market
iPhone market share continued to eke upwards, with Apple doing extremely well in the ultra-premium segment
Clickhereto read about the China smartphone sales market in Q2 2022.
中国智能手机的红灯区ts Market Share (%)
Brands
Q1 2021
Q2 2021
Q3 2021
Q4 2021
Q1 2022
Q2 2022
HONOR
5%
9%
18%
17%
20%
20%
vivo
24%
24%
22%
16%
17%
20%
OPPO*
23%
21%
20%
17%
19%
18%
Xiaomi
15%
17%
14%
16%
15%
17%
Apple
13%
12%
12%
22%
18%
13%
Others
20%
17%
14%
12%
11%
12%
*Ranking is according to latest quarter.
Note: HONOR separated from Huawei in 2020 Q4 and its market share does not include Huawei brand family volumes starting Q1 2021. OPPO includes OnePlus since Q3 2021.
Q1 2022 Highlights
Published Date: May 15, 2022
In 2022 Q1, China smartphone shipments declined 19% YoY and 12% QoQ to reach 73.7 million units.
HONOR continued to outperform the market with shipment growing 190% YoY and 4% QoQ in Q1 2022. HONOR led the market during this quarter and captured 20% market share.
OPPO (including Oneplus) held the second spot with 13.7 million units in Q1 2022.
Apple slipped to the third spot with 13 million units in Q1 2022. Although Apple’s shipment fell compared to Q4 2021, Apple still registered 11% YoY growth driven by strong demand for iPhone 13 series.
Dropping to the fourth spot, vivo declined 42%YoY and 9% QoQ to 12.5 million units in Q1 2022. Q1 2022 was its worst performing quarter since the severe pandemic-hit Q1 2020.
Clickhereto read about the China smartphone market in Q1 2022.
中国智能手机的红灯区ts Market Share (%)
Brand
Q4 2020
Q1 2021
Q2 2021
Q3 2021
Q4 2021
Q1 2022
HONOR
7%
5%
9%
18%
17%
20%
OPPO*
17%
23%
21%
20%
17%
19%
Apple
17%
13%
12%
12%
22%
18%
vivo
17%
24%
24%
22%
16%
17%
Xiaomi
13%
15%
17%
14%
16%
15%
Others
29%
20%
17%
14%
12%
11%
*Ranking is according to latest quarter.
Note: HONOR separated from Huawei in 2020 Q4 and its market share does not include Huawei brand family volumes starting Q1 2021. OPPO includes OnePlus since Q3 2021.
Q4 2021 Highlights
Published Date: February 15, 2022
China smartphone shipments declined 11% YoY to reach 84 million units. However, the market increased 9% QoQ in Q4 2021.
Apple’s 13% YoY and 95% QoQ growth helped it lead the China market, capturing 22% market share in Q4 2021.
第一次荣誉达到the second spot after becoming an independent brand. It grew 100% YoY to reach 14 million units.
vivo slipped to the fourth spot with ~14 million units in Q4 2021, However, it led the overall China smartphone market in CY 2021.
Clickhereto read about the China smartphone market in Q4 2021.
China Smartphone Market Share (%)
Brands
Q3 2020
Q4 2020
Q1 2021
Q2 2021
Q3 2021
Q4 2021
Apple
8%
17%
13%
12%
12%
22%
HONOR
13%
7%
5%
9%
18%
17%
OPPO*
16%
18%
23%
22%
20%
17%
vivo
18%
17%
24%
24%
22%
16%
Xiaomi
13%
13%
15%
17%
14%
16%
Others
32%
28%
20%
16%
14%
12%
*Ranking is according to latest quarter.
Note: HONOR separated from Huawei in 2020 Q4 and its market share does not include Huawei brand family volumes starting Q1 2021. OPPO includes OnePlus since Q3 2021.
Q3 2021 Highlights
Published Date: November 15, 2021
Smartphone sales in China increased 3% QoQ but declined 9% YoY in Q3 2021.
vivo led the market in Q3 2021, capturing a 23% share, followed by OPPO (20%) and HONOR (15%).
HONOR was the fastest-growing OEM (96% QoQ) in China during the quarter.
China’s 5G smartphone sales accounted for 79% of total smartphone sales in Q3 2021.
中国智能手机的红灯区ts Market Share (%)
Brands
Q2 2020
Q3 2020
Q4 2020
Q1 2021
Q2 2021
Q3 2021
vivo
16%
17%
18%
21%
23%
23%
OPPO
15%
15%
16%
22%
21%
20%
HONOR
14%
14%
9%
5%
8%
15%
Xiaomi
9%
11%
12%
15%
17%
14%
Apple
9%
8%
16%
15%
14%
13%
Others
37%
35%
29%
22%
17%
15%
*Ranking is according to latest quarter.
Note:HONOR separated from Huawei in 2020 Q4 and its market share does not include Huawei brand family volumes starting Q1 2021.
Q2 2021 Highlights
Published Date: August 15, 2021
Smartphone sales in China declined 13% QoQ and 6% YoY in Q2 2021.
vivo led the market in Q2 2021, capturing a 23% share, followed by OPPO (21%) and Xiaomi (17%).
Xiaomi was the fastest-growing OEM (70% YoY) in China, followed by Apple (43%) and OPPO (37%).
中国智能手机的红灯区ts Market Share (%)
Brands
Q1 2020
Q2 2020
Q3 2020
Q4 2020
Q1 2021
Q2 2021
vivo
17%
16%
18%
17%
24%
23%
OPPO
15%
16%
16%
17%
23%
21%
Xiaomi
29%
10%
13%
13%
15%
17%
Apple
11%
8%
8%
17%
13%
14%
Huawei
9%
33%
30%
20%
15%
10%
Others
19%
17%
15%
16%
10%
15%
*Ranking is according to latest quarter. #Huawei includes HONOR
Q1 2021 Highlights
Published Date: May 15, 2021
Smartphone shipment growth in China turned positive in Q1 2021.
Smartphone shipments grew 36% compared to last year’s COVID-impacted first quarter to register 90.7mn shipments.
The quarter marked the inevitable succession of Huawei’s leadership, as the beleaguered handset maker struggled to maintain shipments.
体内和朋友成为明确的领导人,会计for nearly half of all smartphones shipped during the period.
中国智能手机的红灯区ts Market Share (%)
Brands
2019Q4
2020Q1
2020Q2
2020Q3
2020Q4
2021Q1
vivo
17%
17%
16%
18%
17%
24%
OPPO
15%
15%
16%
16%
17%
23%
Huawei
25%
29%
33%
30%
20%
15%
Xiaomi
9%
11%
10%
13%
13%
15%
Apple
14%
9%
8%
8%
17%
13%
HONOR
10%
12%
13%
13%
7%
5%
realme
0%
0%
0%
0%
2%
2%
Others
10%
7%
4%
2%
7%
3%
*Ranking is according to latest quarter. #Huawei includes HONOR
Q4 2020 Highlights
Published Date: February 15, 2021
China’s smartphone market declined 17% YoY in 2020.
China’s 5G smartphone sales accounted for more than 60% of total smartphone sales in Q4 2020.
Huaweiand HONOR combined took the top spot in the market, capturing 41% share in 2020.
Apple was the only brand to witness a positive YoY growth in the market in 2020.
中国智能手机的红灯区ts Market Share (%)
Brands
2019Q3
2019Q4
2020Q1
2020Q2
2020Q3
2020Q4
Huawei#
40%
35%
41%
46%
43%
30%
vivo
19%
17%
17%
16%
18%
18%
Oppo
18%
16%
15%
16%
16%
16%
Xiaomi
8%
9%
11%
10%
13%
13%
Apple
8%
14%
9%
8%
8%
8%
realme
0%
0%
0%
0%
0%
2%
Others
6%
9%
6%
4%
2%
13%
*Ranking is according to latest quarter. #Huawei includes HONOR
Q3 2020 Highlights
Smartphone sales in China recovered slowly with 6% QoQ growth in Q3. But the growth was still down 14% YoY.
Xiaomi outperformed the market as the only major OEM to achieve a positive YoY growth in Q3 in China.
Huawei continued to lead the market with 45% share in Q3 (in smartphone sales). However, its sales have started to decline.
中国智能手机的红灯区ts Market Share (%)
Brands
2019
Q2
2019
Q3
2019
Q4
2020
Q1
2020
Q2
2020
Q3
Huawei#
35%
40%
35%
41%
46%
43%
Vivo
18%
19%
17%
17%
16%
18%
Oppo
19%
18%
16%
15%
16%
16%
Xiaomi
11%
8%
9%
11%
10%
13%
Apple
6%
8%
14%
9%
8%
8%
Realme
0%
1%
1%
0%
0%
0%
Others
11%
6%
8%
7%
4%
2%
*Ranking is according to latest quarter. #Huawei includes HONOR
Q2 2020 Highlights
Smartphone sales inChinadeclined 17% YoY in Q2 2020. However, the sales increased 9% QoQ indicating some signs of recovery.
Huawei captured a massive 60% share of the 5G smartphone market.
Huawei reached its highest ever share in China capturing 46% of sales volumes.
Apple was the fastest-growing OEM (32% YoY) during the quarter.
中国智能手机的红灯区ts Market Share (%)
Brands
2019 Q1
2019 Q2
2019 Q3
2019 Q4
2020 Q1
2020 Q2
Huawei#
34%
35%
40%
35%
41%
46%
vivo
19%
18%
19%
17%
17%
16%
Oppo
18%
19%
18%
16%
15%
16%
Xiaomi
12%
11%
8%
9%
11%
10%
Apple
9%
6%
8%
14%
9%
8%
Samsung
1%
1%
1%
0%
1%
0%
Others
7%
10%
6%
9%
6%
4%
*Ranking is according to latest quarter. #Huawei includes HONOR
Q1 2020 Highlights
China’s Smartphone sales fell by 22% YoY (Year-on-Year) in Q1 2020.
Except for Huawei, all major OEMs underwent YoY decline.
However,5G smartphone sales grew sequentially by about 120%.5G smartphonesnow capture over 15% of the total smartphone sales.
AppleandHuawei group, managed to increase market share from the same period last year, clearly out-performing the overall market in Q1 2020
中国智能手机的红灯区ts Market Share (%)
Brands
2019 Q1
2019 Q2
2019 Q3
2019 Q4
2020 Q1
Huawei#
34%
35%
40%
35%
41%
vivo
19%
18%
19%
17%
17%
Oppo
18%
19%
18%
16%
15%
Xiaomi
12%
11%
8%
9%
11%
Apple
9%
6%
8%
14%
9%
Meizu
1%
1%
1%
1%
0%
Others
7%
10%
6%
8%
7%
*Ranking is according to latest quarter. #Huawei includes HONOR
Q4 2019 Highlights
China’s smartphone market declinedfor the 10th consecutive quarter in Q4 2019. The decline is expected to continue in the coming quartersdue to the impact of nCoV. Top 5 OEMs captured 90% of the total market during the quarter as compared to 87% a year ago. This is an indication of the ongoing consolidation in the market.
Huawei(including HONOR) leads the Chinese smartphone market capturing over one-third of the total smartphone shipments. The OEM has concentrated its efforts in the home market post the trade ban which helped it grow 12% YoY in the region. China now contributes to 60% of the global shipments for Huawei.
Oppo(19% YoY),Vivo(11% YoY) andXiaomi(8% YoY) all declined during the quarter. Amidst the declining home market, the OEMs have been expanding overseas to attain growth.
Applegrew 6% YoY driven by the popularity of the iPhone 11 series, which was the firstiPhonewith dual cameras and launched at a price lesser than its predecessor.
China led the global 5G marketcontributing to over 67% of the total 5G shipments in 2019 Q4. This was driven by Huawei (including HONOR), which alone shipped over 6 million 5G devices in the region during the quarter.
China Smartphone Share (%)
2018
Q4
2019
Q1
2019
Q2
2019
Q3
2019
Q4
Huawei#
28%
34%
35%
40%
35%
vivo
19%
19%
18%
19%
17%
Oppo
20%
18%
19%
18%
16%
Apple
12%
9%
6%
8%
14%
Xiaomi
9%
12%
11%
8%
9%
Meizu
2%
1%
1%
1%
1%
Others
10%
7%
10%
6%
8%
*Ranking is according to latest quarter.
#Huawei includes HONOR
Q3 2019 Highlights
Huawei (including the HONOR brand)leads the Chinese smartphone market with its market share growing to 40%, a record high. Huawei’s total shipments in Q3 reached 41.5 million units.
ForVivo、X27 Y93, Y3系列集锦in terms of contribution to sales. While forOPPO, the A9 shipped nearly five million units in the third quarter, making it the best-selling model of the quarter according to our model sales tracker.
Xiaomisales continued to decline 38% YoY with the onslaught from Honor brand on one side, and Oppo A-series and Vivo Y-series on the other.
Apple‘s iPhone sales were down 14% YoY. However, Apple’s price corrections with iPhone 11 and XR as well as introducing a new palette of colors, have stimulated demand during the last week of September offsetting the sharp annual decline during July and August.
China Smartphone Share (%)
2018
Q3
2018
Q4
2019
Q1
2019
Q2
2019
Q3
Huawei#
23%
28%
34%
35%
40%
vivo
21%
19%
19%
18%
19%
Oppo
21%
20%
18%
19%
18%
Xiaomi
13%
9%
12%
11%
8%
Apple
9%
12%
9%
6%
8%
Meizu
2%
2%
1%
1%
1%
Others
11%
10%
7%
10%
6%
*Ranking is according to latest quarter.
#Huawei includes HONOR
Q2 2019 Highlights
Huawei (including the HONOR brand)leads the Chinese smartphone market with its market share growing to 36%, reaching a record high.
Overall, with almost 19% market share for both OPPO and Vivo, the brands became the second and third largest brands in China, respectively.
Xiaomiis still in the recovery stage in Q2 when compared to last year but increased 8% QoQ.
Apple‘s iPhones shipped less than six million, with a 6% market share, the lowest level in a year.
China Smartphone Share (%)
2018
Q2
2018
Q3
2018
Q4
2019
Q1
2019
Q2
Huawei#
26%
23%
28%
34%
35%
Oppo
18%
21%
19%
18%
19%
vivo
19%
21%
20%
19%
18%
Xiaomi
13%
13%
9%
12%
11%
Apple
8%
9%
12%
9%
6%
Meizu
2%
2%
2%
1%
1%
Others
14%
11%
10%
7%
10%
*Ranking is according to latest quarter.
#Huawei includes HONOR
Q1 2019 Highlights
As the largest smartphone market in the world, the start of 2019 continues the sluggishness from H2 2018.
The sustained decline can be attributed to the overall economic downturn in China which has resulted in consumers’ prolonged replacement cycles for smartphones.
Consumer demand continues to remain divided. While some are delaying smartphone upgrades others are buying other electronic products to satisfy their desire for freshness.
In addition, other factors affecting sales in Q1 2019 includes the lack of new product launches.
China Smartphone Share (%)
2018
Q1
2018
Q2
2018
Q3
2018
Q4
2019
Q1
Huawei#
22%
26%
23%
28%
34%
vivo
16%
18%
21%
19%
19%
Oppo
18%
19%
21%
20%
18%
Xiaomi
13%
13%
13%
9%
12%
Apple
13%
8%
9%
12%
9%
Samsung
1%
1%
1%
1%
1%
Others
15%
14%
11%
10%
7%
*Ranking is according to latest quarter.
#Huawei includes HONOR
Q4 2018 Highlights
Huawei (including Honor) was firmly the market leader in China in 2018, capturing 25% market share. We saw outstanding contributions from the Nova series in 2018.
OPPO and vivo’s market share did not change much compared to 2017, but their sales have declined slightly.
Apple’svolume dropped 12% YoY due to its high-ticket price and impact from competitors. But it still has the highest sales revenue among all brands.
China Smartphone Share (%)
2017Q4
2018Q1
2018Q2
2018Q3
2018Q4
Huawei
20%
22%
26%
23%
28%
Oppo
17%
18%
19%
21%
20%
vivo
15%
16%
18%
21%
19%
Apple
15%
13%
8%
9%
12%
Xiaomi
15%
13%
13%
13%
9%
Meizu
3%
3%
2%
2%
2%
Others
15%
15%
14%
11%
10%
*Ranking is according to latest quarter.
Q3 2018 Highlights
Market consolidation is apparent in China, with thetop five OEMs capturing 86%of smartphone share in Q3, increasing from less than 80% in the same period last year.
Huawei (including Honor)was the market leader in terms of both sales volume and growth momentum in Q3, with its leadership position fixed in China, capturing23%market share.
vivo with 4% YoYgrowth was the second best-selling brand in Q3 capturing 21% market share.
China Smartphone Share (%)
2017Q3
2017Q4
2018Q1
2018Q2
2018Q3
Huawei
19%
20%
22%
26%
23%
Oppo
19%
17%
18%
19%
21%
vivo
19%
15%
16%
18%
21%
Xiaomi
14%
15%
13%
13%
13%
Apple
10%
15%
13%
8%
9%
Meizu
4%
3%
3%
2%
2%
Others
15%
15%
15%
14%
11%
*Ranking is according to latest quarter.
Q2 2018 Highlights
OPPO and Vivo secured one spot each on the bestselling models list with their flagships, the R15 and the X21.
Apple iPhone X continue to surpass iPhone 8 sales in China due to decline in price and offers running during the quarter.
Honor 7C was the fifth best selling model during the quarter. One of the key reasons for the success of Honor 7C was its aggressive pricing (RMB 1100) & sales during618 festival.
China Smartphone Share (%)
2017Q2
2017Q3
2017Q4
2018Q1
2018Q2
Huawei
20%
19%
20%
22%
26%
Oppo
19%
19%
17%
18%
19%
vivo
17%
19%
15%
16%
18%
Xiaomi
13%
14%
15%
13%
13%
Apple
8%
10%
15%
13%
8%
Meizu
4%
4%
3%
3%
2%
Others
19%
15%
15%
15%
14%
*Ranking is according to latest quarter.
Q1 2018 Highlights
Huawei continues to lead the Chinese smartphone market with 22% market share followed by OPPO and vivo with 18% and 16% share respectively
Xiaomi (+51%) and Apple (+32%) were the fastest growing brands among the top five
Xiaomi was the fastest growing brand in China during the quarter. The growth was driven by Xiaomi’s expansion in the offline segment with aggressive promotions
By the end of Q1 2018 four out of the top five smartphone OEMs had already launched their devices with notch displays in China
Apple is now back to YoY growth in the first quarter since Q1 2015, which is an indication that its older generation iPhone user base is now upgrading
Smartphone sales in China fell 4% YoY in Q2 2023. The sales continued to decline in April and May, while the 618 e-commerce festival provided a boost in June.
Among OEMs, vivo reclaimed its leadership position with a 17.7% market share. OPPO (including OnePlus) and Apple were in a tie in Q2, each capturing 17.2%.
Apple, Huawei and realme managed to achieve positive YoY growth. Huawei’s smartphone sales grew 58% YoY driven by a bigger product portfolio.
Apple’s sales increased 7% YoY as its position in the premium segment remained unchallenged.
Beijing, New Delhi,Hong Kong, London,San Diego, Buenos Aires, Seoul – July 28, 2023
China’s smartphonesales fell 4% YoY in Q2 2023, reaching the lowest Q2 sales figure since 2014, according to Counterpoint’sMarket Pulse Service.Themacro headwinds, both internal and external, took a toll on Chinese consumer sentiment.
In April and May, smartphone sales remained weak, while the 618 e-commerce festival provided a boost in June, resulting in a 25% MoM growth. However, despite the sequential increase in June, the relatively weak performance observed during the618 sales period(June 1 to June 18), with an 8% YoY decline according to Counterpoint’s618 Sales Period Thematic Report, ultimately led to a 6% YoY decline for the full month of June.
来源:与服务市场的脉搏Notes: OPPO includes OnePlus; Xiaomi includes Redmi; vivo includes iQOO; Figures may not add up to 100% due to rounding
AmongOEMs, Apple, Huawei and realme managed to achieve positive YoY growth.Applemaintained excellent sales performance with 7% YoY growth as its position in the premium segment remained unchallenged. The premium segment has proven to be more resilient during economic headwinds. Even within Apple, the sales share of the more premium Pro models grew from around one-third in Q2 2022 to around half in Q2 2023.
Sales of OEMs excluding Apple dropped 5.5% YoY, with all major Android OEMs except Huawei and realme seeing YoY declines. In terms of market share,vivoreclaimed its leadership position with a 17.7% share driven by a strong performance of the Y35 series, Y8 series and the newly launched S17 series.OPPO(including OnePlus) andApplewere in a tie in Q2, each capturing a 17.2% share.
Notably,OnePlusmanaged to maintain its strong growth momentum from Q1 2023 and achieved YoY growth of 254% in Q2 on the back of channel support from OPPO. On the other hand, OnePlus played an important role in compensating for OPPO’s limited online presence by using its online-centric business model to effectively tap into the segment.
Huawei’s smartphone sales grew 58% YoY in Q2 2023 as the brand managed to resume normal product launches this year. Leveraging its well-established brand image and strong offline footprint, especially in top-tier cities, Huawei witnessed a surge in sales after resolving its product shortages.
HONORandXiaomisaw their market shares drop in Q2 2023 on escalating competition. But HONOR has been catching up in offline presence in China.
With a disappointing performance in H1 2023, we have revised downwards our 2023 forecast for China’s smartphone market – from flat growth to a low single-digit YoY decrease. While we anticipate an improvement in smartphone sales during H2 when compared to H1, a strong rebound does not seem to be on the horizon as challenges that affected the performance in H1 are likely to persist.
Background
市场研究是一个世界人口对位技术l research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.
Weak customer demand amid economic headwinds hit smartphone sales during the 618 period this year (June 1-June 18).
vivo took the biggest market share during the sales period while Huawei experienced significant growth.
Online-centric Xiaomi increased most sequentially this year. It offered bigger discounts on select high-memory products.
Our forecast for China’s smartphone market has been revised downwards to reflect the latest developments.
China’s smartphone salesfell 8% YoY during the 618 sales period in 2023 (June 1-June 18), indicating weak customer demand for smartphones amid economic headwinds, according to Counterpoint’s618 Sales Period Thematic Report. In terms of the competitive landscape for smartphone brands, vivo secured the largest share in the 618 sales period this year, capturing 18.2% of the market. vivo was followed by Apple at 17.9% and HONOR at 15.4%.
Applecontinued to excel in thepremiumsegment, exhibiting an 8% YoY increase without facing any significant competition. To boost iPhone sales during the 618 period, e-commerce websites offered discounts of around 20%.
Huawei saw a substantial 52% YoY growth in sales. The company declared that it had resumed normal product launches this year, unveiling smartphones ranging from the Mate X3 to Enjoy 60 series in H1 2023, covering almost all price segments. The accelerated pace of product launches is expected to contribute to Huawei’s sustained rapid YoY growth in H2 2023.
Note: 2023 618 period starts from June 1st to June 18th; vivo includes iQOO; Xiaomi includes Redmi. 来源:与服务市场的脉搏
The price cuts implemented by OEMs proved effective in helping themarket恢复显著低智能手机销售s witnessed in May and April. During the June 1-June 18 period, the total market sales increased by around 30% compared to the previous 18 days.
Online-centric Xiaomi increased most this year in sequential terms. It offered bigger discounts on select high-memory products. Xiaomi also expanded its product portfolio by introducing the K60 16GB+1TB variant at a competitive price of RMB 2,899 (~$400).
The weak sales during the 618 period also fell short ofearlier expectations, despite efforts by most Android OEMs to entice consumers with price cuts. Due to the uncertain economic outlook, consumers were more cautious in their spending, including on durable goods like smartphones.
As a result, we have revised downwards our 2023 forecast for the China smartphone market, from flat growth to a low single-digit YoY decrease.
这s section shows the best-selling smartphone models in April 2023 for 8 countries. This is a section of our comprehensive database based on Counterpoint’s tracking of mobile handsets (smartphone and featurephone)sell-throughvolumesbased on channel surveys and triangulation with other secondary sources across 50+ countries.
April 2023
Best-Selling Smartphones in USA in April 2023
Rank
Models
Sales Share
1
Apple iPhone 14
14%
2
Apple iPhone 14 Pro Max
9%
3
Apple iPhone 14 Pro
7%
4
Samsung Galaxy A14 5G
6%
5
Samsung Galaxy S23 Ultra
6%
Best-Selling Smartphones in China in April 2023
Rank
Models
Sales Share
1
Apple iPhone 14 Pro Max
4%
2
Apple iPhone 14
4%
3
Apple iPhone 14 Pro
4%
4
Apple iPhone 13
3%
5
OPPO A58
3%
Best-Selling Smartphones in India in April 2023
Rank
Models
Sales Share
1
OnePlus Nord CE 3 Lite
4%
2
Samsung Galaxy A14 5G
3%
3
Redmi 12C
3%
4
realme C55
3%
5
Apple iPhone 13
3%
Best-Selling Smartphones in Germany in April 2023
Rank
Models
Sales Share
1
Apple iPhone 14 Pro
10%
2
Apple iPhone 14
9%
3
Samsung Galaxy S23
8%
4
Samsung Galaxy S23 Ultra
8%
5
Apple iPhone 14 Pro Max
8%
Best-Selling Smartphones in UK in April 2023
Rank
Models
Sales Share
1
Apple iPhone 14 Pro Max
19%
2
Apple iPhone 14 Pro
13%
3
Apple iPhone 14
9%
4
Samsung Galaxy A14 5G
9%
5
Samsung Galaxy A14
7%
Best-Selling Smartphones in France in April 2023
Rank
Models
Sales Share
1
Apple iPhone 14
15%
2
Samsung Galaxy S23
9%
3
Apple iPhone 14 Pro
7%
4
Samsung Galaxy S23 Plus
6%
5
Apple iPhone 14 Pro Max
5%
Best-Selling Smartphones in South Korea in April 2023
Rank
Models
Sales Share
1
Samsung Galaxy S23
12%
2
Samsung Galaxy S23 Ultra
10%
3
Samsung Galaxy A34
8%
4
Apple iPhone 14
7%
5
Apple iPhone 14 Pro
6%
Best-Selling Smartphones in Japan in April 2023
Rank
Models
Sales Share
1
Apple iPhone 13
22%
2
Apple iPhone 14
12%
3
Apple iPhone SE 2022
8%
4
Apple iPhone 14 Pro
7%
5
FCNT Arrows We
5%
The top 5 smartphone model share numbers are from:
这s data represents the top 5 smartphone model share for eight countries for the specific month.
For detailed insights on the data, please reach out to us atinfo(at)www.arena-ruc.com. If you are a member of the press, please contact us atpress(at)www.arena-ruc.comfor any media enquiries.
这s section shows the best-selling smartphone models in January 2022 for 8 countries
Jan 2023
Best-Selling Smartphones in USA in Jan 2023
Rank
Models
Sales Share
1
Apple iPhone 14
17%
2
Apple iPhone 14 Pro Max
17%
3
Apple iPhone 14 Pro
9%
4
Apple iPhone 14 Plus
6%
5
Apple iPhone 13
4%
Best-Selling Smartphones in China in Jan 2023
Rank
Models
Sales Share
1
Apple iPhone 14
5%
2
Apple iPhone 14 Pro Max
4%
3
Apple iPhone 13
4%
4
Apple iPhone 14 Pro
3%
5
OPPO Reno 9
3%
Best-Selling Smartphones in India in Jan 2023
Rank
Models
Sales Share
1
OnePlus Nord CE 2 Lite 5G
4%
2
vivo Y02
3%
3
Apple iPhone 13
3%
4
Samsung Galaxy A03 Core
2%
5
Samsung Galaxy A14 5G
2%
Best-Selling Smartphones in Germany in Jan 2023
Rank
Models
Sales Share
1
Apple iPhone 14
13%
2
Apple iPhone 14 Pro Max
12%
3
Apple iPhone 14 Pro
10%
4
Apple iPhone 13
7%
5
Apple iPhone 14 Plus
7%
Best-Selling Smartphones in UK in Jan 2023
Rank
Models
Sales Share
1
Apple iPhone 14 Pro Max
24%
2
Apple iPhone 14 Pro
16%
3
Apple iPhone 14
11%
4
Samsung Galaxy A13
7%
5
Samsung Galaxy A04s
4%
Best-Selling Smartphones in France in Jan 2023
Rank
Models
Sales Share
1
Apple iPhone 14
21%
2
Apple iPhone 14 Pro
9%
3
Apple iPhone 14 Pro Max
6%
4
Samsung Galaxy S22 5G
5%
5
Apple iPhone 14 Plus
4%
Best-Selling Smartphones in South Korea in Jan 2023
Rank
Models
Sales Share
1
Apple iPhone 14
9%
2
Samsung Galaxy A13
7%
3
Apple iPhone 14 Pro Max
7%
4
Apple iPhone 14 Pro
7%
5
Samsung Galaxy M33
6%
Best-Selling Smartphones in Japan in Jan 2023
Rank
Models
Sales Share
1
Apple iPhone 13
28%
2
Apple iPhone SE 2022
12%
3
Google Pixel 6a
7%
4
Apple iPhone 14
6%
5
Apple iPhone 14 Pro
5%
这s section shows the best-selling smartphone models in Oct 2022 for 8 countries
Oct 2022
Best-Selling Smartphones in USA in Oct 2022
Rank
Models
Sales Share
1
Apple iPhone 14 Pro Max
23%
2
Apple iPhone 14 Pro
12%
3
Apple iPhone 14
10%
4
Samsung Galaxy Z Flip 4
3%
5
Apple iPhone 13
3%
Best-Selling Smartphones in UK in Oct 2022
Rank
Models
Sales Share
1
Apple iPhone 14 Pro Max
16%
2
Apple iPhone 14 Pro
10%
3
Apple iPhone 14
7%
4
Samsung Galaxy A13
5%
5
Apple iPhone 13
4%
Best-Selling Smartphones in China in Oct 2022
Rank
Models
Sales Share
1
Apple iPhone 14 Pro Max
6%
2
Apple iPhone 14 Pro
6%
3
Apple iPhone 13
5%
4
Apple iPhone 14
4%
5
vivo Y33s 5G
3%
Best-Selling Smartphones in India in Oct 2022
Rank
Models
Sales Share
1
Apple iPhone 13
4%
2
Samsung Galaxy M13
3%
3
Xiaomi Redmi A1
3%
4
Samsung Galaxy A04s
3%
5
realme C35
3%
Best-Selling Smartphones in France in Oct 2022
Rank
Models
Sales Share
1
Apple iPhone 14
10%
2
Apple iPhone 14 Pro
9%
3
Apple iPhone 14 Pro Max
7%
4
Apple iPhone 13
5%
5
Apple iPhone 13 Pro Max
5%
Best-Selling Smartphones in South Korea in Oct 2022
Rank
Models
Sales Share
1
Apple iPhone 14 Pro Max
10%
2
Samsung Galaxy A13
8%
3
Apple iPhone 14 Pro
8%
4
Samsung Galaxy M33
6%
5
Apple iPhone 14
6%
Best-Selling Smartphones in Germany in Oct 2022
Rank
Models
Sales Share
1
Apple iPhone 14 Pro
9%
2
Apple iPhone 14
9%
3
Apple iPhone 14 Pro Max
7%
4
Apple iPhone 13
7%
5
Apple iPhone 13 Pro
5%
Best-Selling Smartphones in Japan in Oct 2022
Rank
Models
Sales Share
1
Apple iPhone SE 2022
23%
2
Apple iPhone 13
14%
3
Apple iPhone 14
9%
4
Apple iPhone 14 Pro
7%
5
Google Pixel 6a
5%
这s section shows the best-selling smartphone models in July 2022 for 8 countries
Jul 2022
Published date: September 15, 2022
Best-Selling Smartphones in USA
Rank
Models
Sales Share
1
Apple iPhone 13
16%
2
Apple iPhone 13 Pro Max
12%
3
Samsung Galaxy A13 5G
7%
4
Apple iPhone 12
6%
5
Samsung Galaxy S22 Ultra 5G
5%
Best-Selling Smartphones in UK
Rank
Models
Sales Share
1
Apple iPhone 13
15%
2
Apple iPhone 13 Pro
10%
3
Apple iPhone 13 Pro Max
8%
4
Samsung Galaxy A13
7%
5
Samsung Galaxy A22 5G
7%
Best-Selling Smartphones in China
Rank
Models
Sales Share
1
Apple iPhone 13
7%
2
vivo Y33s 5G
3%
3
HONOR 70
3%
4
HONOR X30
2%
5
Apple iPhone 13 Pro Max
2%
Best-Selling Smartphones in India
Rank
Models
Sales Share
1
realme C35
3%
2
vivo Y01
3%
3
OPPO A57 4G
3%
4
realme C30
3%
5
Xiaomi Redmi 10
3%
Best-Selling Smartphones in France
Rank
Models
Sales Share
1
Apple iPhone 13
10%
2
Apple iPhone 13 Pro Max
7%
3
Samsung Galaxy S22 5G
7%
4
Apple iPhone 13 Pro
6%
5
Samsung Galaxy S22 Plus 5G
5%
Best-Selling Smartphones in South Korea
Rank
Models
Sales Share
1
Samsung Galaxy M33
10%
2
Samsung Galaxy M53
10%
3
Samsung Galaxy A23
7%
4
Samsung Galaxy S22 5G
7%
5
Samsung Galaxy A53 5G
6%
Best-Selling Smartphones in Germany
Rank
Models
Sales Share
1
Apple iPhone 13 Pro Max
10%
2
Samsung Galaxy A33 5G
9%
3
Apple iPhone 13 Pro
9%
4
Samsung Galaxy A53 5G
9%
5
Apple iPhone 13
8%
Best-Selling Smartphones in Japan
Rank
Models
Sales Share
1
Apple iPhone SE 2022
24%
2
Apple iPhone 12
13%
3
Apple iPhone 13
9%
4
Sony Xperia 10 IV
5%
5
Apple iPhone 13 Pro
4%
这s section shows the best-selling smartphone models in April 2022 for 8 countries
Apr 2022
Published date: June 15, 2022
Best-Selling Smartphones in USA
Rank
Models
Sales Share
1
Apple iPhone 13
17%
2
Apple iPhone 13 Pro Max
16%
3
Samsung Galaxy S22 Ultra 5G
5%
4
Apple iPhone 12
4%
5
Samsung Galaxy S22 5G
3%
Best-Selling Smartphones in UK
Rank
Models
Sales Share
1
Apple iPhone 13
18%
2
Samsung Galaxy A22 5G
7%
3
Apple iPhone 13 Pro Max
6%
4
Apple iPhone 13 Pro
6%
5
Apple iPhone SE 2022
5%
Best-Selling Smartphones in China
Rank
Models
Sales Share
1
Apple iPhone 13
7%
2
Apple iPhone 13 Pro Max
3%
3
OPPO Reno 7 5G China
2%
4
Apple iPhone 13 Pro
2%
5
HONOR Play 30 Plus
2%
Best-Selling Smartphones in India
Rank
Models
Sales Share
1
Samsung Galaxy A13
3%
2
Redmi 9A Sport
3%
3
realme C31
2%
4
Redmi 10
2%
5
realme C11 2021
2%
Best-Selling Smartphones in France
Rank
Models
Sales Share
1
Apple iPhone 13
9%
2
Apple iPhone 13 Pro Max
7%
3
Samsung Galaxy S22 5G
5%
4
Apple iPhone 13 Mini
5%
5
Samsung Galaxy A52s 5G
5%
Best-Selling Smartphones in South Korea
Rank
Models
Sales Share
1
Samsung Galaxy A23
13%
2
Samsung Galaxy A53 5G
10%
3
Samsung Galaxy S22 5G
9%
4
Samsung Galaxy S22 Ultra 5G
8%
5
Apple iPhone SE 2022
6%
Best-Selling Smartphones in Germany
Rank
Models
Sales Share
1
Apple iPhone 13
10%
2
Samsung Galaxy A53 5G
9%
3
Samsung Galaxy A52s 5G
7%
4
Apple iPhone 13 Pro
6%
5
Apple iPhone 13 Pro Max
6%
Best-Selling Smartphones in Japan
Rank
Models
Sales Share
1
Apple iPhone SE 2022
18%
2
Apple iPhone 12
16%
3
Apple iPhone 13
13%
4
Apple iPhone 13 Pro
5%
5
Fcnt Arrows We
4%
这s section shows the best-selling smartphone models in January 2022 for 8 countries
Our analystsEthan Qi,Jene Park,Soumen Mandal,Ivan Lam,Shenghao Bai,Archie Zhang,Shaochen WangandAlicia Gongare currently attending the MWC Shanghai 2023 event (June 28-June 30). In the following posts, you will experience the full force of our presence at MWC Shanghai as we provide unique insights from our analysts, unveiling the industry-shaping impact of this remarkable gathering.
Day 1 Highlights:
Consumer Electronics:
Meizu showcases capabilities in ‘device-vehicle integration’
During MWC Shanghai 2023, Meizu showcased a series of products and technologies, including the Flyme Auto intelligent system-enabled EV models, Meizu 20 flagship smartphone series, Titan glass and the EcarX Antares 1000 Pro computing platform. The Meizu 20 series, released in March 2023, sports the Snapdragon 8 Gen 2 SoC, 6.5-inch OLED display, 144Hz refresh rate and UFS4.0 and LPDDR5X memory combination. The Meizu 20 INFINITY Ultimate Edition features a dual-sided suspended Titan glass design, highlighting the emerging trend of flagship models in China competing to adopt more durable glass materials. Meizu also expects its Flyme Auto system to emerge as a guiding beacon for the deep integration of the smartphone and automotive ecosystems.
Huawei showcases Vision Glass
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Huawei showcased its recently launched smart eyewear product Huawei Vision Glass alongside a range of smartphone models and consumer IoT products. Huawei Vision Glass, unveiled in December 2022, features a Micro OLED display that offers an immersive experience equivalent to a 120-inch virtual giant screen. It boasts 1080p full HD resolution and 480nit brightness and supports a wide color gamut of 90% DCI-P3. In addition, it comes equipped with ultra-thin smart speakers and offers adjustable diopters ranging from 0 to 500 degrees.
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ZTE presents nubia Pad 3D, world’s first AI-based naked-eye 3D tablet computer
ZTE highlighted the nubia Pad 3D, which showcases the unique “3D light field” technology for superior naked-eye 3D display quality. It also incorporates AI eye-tracking to provide real-time matching of the most comfortable viewing field. Leveraging the AI neural network deep-learning algorithms, it enables instant conversion of 2D content into 3D. During MWC, ZTE announced collaborations with ecosystem partners such as China Mobile Migu, Jiangxi Kejun, China National Publications Import & Export (Group) Corporation and Datang Xishi to provide a wealth of naked-eye 3D scene applications in areas including film and television, live streaming, gaming, education, healthcare, cultural tourism, online conferences, exhibition display, advertising, and more.
Telecom Operators’ Moves
Establishment of China Mobile Metaverse Industry Alliance
China Mobile has collaborated with metaverse ecosystem partners to establish the China Mobile Metaverse Industry Alliance. It unveiled the first group of 24 alliance members at the MWC. The alliance comprises content provider Mango TV, providers of content and software development tools such as Unity, AI technologies leader Iflytek, as well as hardware companies like Huawei, NOLO, HTC VIVE and Xiaomi. They will prioritize cooperation in four key areas – metaverse content creation, XR terminals, key technologies and computational networks.
China Mobile’s 5G Use Case
China Mobile showcased a remarkable 5G use case for automated quality inspection, eliminating the need for wired connections.
China Unicom’s 5G solutions
China Unicom unveiled a groundbreaking 5G-connected solution for traffic lights and cameras.
China Telecom reveals development strategy for 6G
During his keynote speech at MWC, China Telecom chairman revealed that the company was actively pursuing innovative advancements in the architecture of the simplified 6G network. The research primarily focuses on key core technologies, including near-field cellular integration (P-RAN) and air-space integration. China Telecom will maintain a close collaboration with standardization organizations and industry partners to drive the establishment of globally unified 6G international standards.
Innovations from network, software and component providers
Huawei drives 5G ToB advancement with ‘5G Inside’ technology
Huawei not only perseveres in the development of 5G devices but also drives the advancement of 5G ToB. With 5G Inside, Huawei is collaborating with enterprise customers to deliver customized 5G devices that cater to diverse scenarios and applications.
Huawei’s ‘cloud phone’ solution
Huawei offers a cloud phone solution where users can access separate or multiple virtual phones through a dedicated app. This innovative B2B solution is ideal for companies seeking to secure their digital assets and provide virtual phone solutions for their sales staff. Government entities also show interest in this virtual phone solution, while cloud mobile gaming presents another exciting use case.
Huawei’s 5GC Intelligent Traffic Express Solution
Huawei’s 5Gc Intelligent Traffic Express Solution enables the detection and monitoring of user live-streaming activities. In cases where user experience worsens, extra resources are allocated to VVIP users, providing operators with the opportunity to monetize on individuals requiring fast and prioritized connections, such as live-streaming bloggers.
H3C’s Wi-Fi7 Announcements
H3C showcased a compelling use case of Wi-Fi7 enabling remote schooling. The enterprise gateway has the capability to support hundreds of terminals, including tablets and PCs, simultaneously.
China Broadnet’s Naked-eye Display
China Broadnet presents a rejuvenated concept of naked-eye displays.
STMicroelectronics Announcements
STMicroelectronics’ integrated wearable sensing unit, with accelerometers and gyroscopes integrated, can efficiently process signals and directly translate movements into actionable data for smart wearable devices.
AMD’s RFFE Solutions
AMD has introduced an advanced RF front-end solution designed specifically for small cell systems.
AAC Expands its Optical R&D Strength
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AAC is significantly enhancing its optical R&D capabilities, particularly in the field of waveguide technologies.
Tongxin Microelectronics Announcements
Tongxin Micro’s NFC chips find wide applications in wearables and smartphones, having already been integrated into various commercial models. Besides, the company serves as a provider of eSIM chips. A solution combining both technologies is currently in the works.
ams OSRAM Mira050 with Wafer Level Optics (WLO) Demo Kit
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最小的勒ns solution with leading-edge NIR-imaging performance – images are sharp from center to edge of image circle. ams OSRAM designed and produced WLO lens mounted on Mira050 EVK sensor board, actively aligned to optimize image quality. Configurable NIR-designs for wavelengths bands around 850nm or 940nm
Kigen and TMC collaborate to drive eSIM innovation
Kigen and Tongxin Microelectronics Co (TMC) have delivered the first-ever simple, global, secure, commercial and GSMA-certified consumer eSIM solution to empower OEM innovation to meet 5G FWA demand for affordable CPE devices. Lead customers are already developing commercial products based on this offering. The companies are now extending it to general availability.
“Global 5G FWA CPE cumulative revenues are expected to reach over $100 billion during 2020-2030. Bringing down the total cost of 5G FWA CPE is integral to 5G broadband adoption, scale and return on investment for all stakeholders in this price-sensitive segment.”Neil Shah, VP of Research, Counterpoint Research
During the launch event, HONOR CEO George Zhao shared thoughts on innovation in future smartphone products:
Inclusion of AI:George thinks that having AI on the device is vital because it would allow users to have multiple-modal interactions and offers better privacy protection in the future digitalized life.
Screen size matters but so does the smartphone weight:Future smartphones should be easier to carry around as they need to be.
Display technology with eye-care features would become popular:In China, more than 30% of smartphone users use their devices for more than five years. Eye-care display technology addresses the consumer’s concerns.
Longer battery life:Customers want devices with longer battery life since they are using them more and more every day.
At the end of his address, Zhao announced that HONOR’s third foldable phone Magic V2 would be launched on July 12 and the product may bring improvements in the abovementioned areas.
Meizu’s announcements
魅族的首席执行官沈Ziyu今天做了主题演讲,describing his vision of interconnection between the automotive and smartphone segments. Meizu is now owned by Chinese auto giant Geely. Ziyu said the synergy between the two segments would be brought by the sharing of computing power, data and hardware. Automobile operating systems should also become accessible to the huge application ecosystem of smartphones. The company is also working on an infotainment system called Flyme Auto, which will offer the same smooth user experience as seen in the Flyme OS for smartphones. Flyme Auto will be installed on the upcoming Lynkco 08 and Volvo Polestar for the global market.
Day 3 Highlights
Lenovo updates
Lenovo showcased its consumer electronics products such as laptops, tablets and smartphones, including its recently launched foldable Motorola Razr 40 Ultra.
Lenovo also had some ToB solutions at its booths, such as AI server, edge computing products, park patrol robot, smart transportation systems and logistics.
Lenovo also supports many of the firms in its ecosystem which have stepped into XR optical solutions, live-streaming supporting platforms, network equipment and smart logistic management system.
For its smart city business, Lenovo showcased its solutions like smart transportation solutions and city emergency management platform.
China Broadnet showcases new 5G calling features
Making calls interesting:Users can make calls more fun by using all kinds of emojis with gestures or voice commands.
Cartoon video call:Users can create their own digital images that can be displayed when making calls without turning on the camera.
Real-time translation:Multilingual real-time translation into text.
Smart customer service:Available online 24 hours to answer questions.
AI/GPT intelligent call:Using AI/GPT to answer questions.
Keynote:Next frontier for AI
In healthcare, AI can help the doctor detect lesions at an early stage.
AI can help cars enable intelligent electrification, networking and information sharing.
Note:Please note that the posts above are still under development and are meant for providing general information only. They should not be considered professional advice. The authors and this website are not liable for any errors or damages resulting from the use of this information.
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