Counterpoint Quarterly: Q2 2023

Counterpoint Quarterly

IoT Q2 2023

Published Date: 16th August 2023

Overview:This insightful report covers key trends in Smart Home Security Cameras, Cellular IoT Connections, AI-driven transformations, revenue dynamics, and emerging technologies. It offers concise, valuable insights for informed decision-making across diverse industries.

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Table of contents:

Global Cellular IoT Connections to Cross 6 Billion in 2030
AI & API Accelerating Digital Transformation Across Verticals
Netgear Q1 2023: Revenue Stutters as Inventory Correction Set to Spill Into Q2
India’s Smart Home Security Camera Shipments Up 48% YoY in Q1 2023

Global Connected Agriculture Node Shipments to Reach 187 Million Units by 2030
Global Connected Construction Machine Shipments Grew 6.7% YoY in 2022
PAX Revenues Cross $1 Billion in 2022; SmartPOS Adoption Supports Growth

Automotive Q2 2023

Published Date: 8th August 2023

Overview:This comprehensive analysis covers global EV trends, connected car sales, regional market dynamics, key players, emerging technologies, pricing strategies, and market growth. It also provides concise, insightful automotive trends for informed decision-making.

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Table of contents:

China EV Sales Defy Subsidy Cuts, Maintain Strong Growth in Q1 2023
AI Needs to Reside in the Vehicle to Work Well
US EV Sales Up 79% YoY in Q1 2023 Helped by Tax Credit Subsidy
Global Passenger Electric Vehicle Market Share, Q2 2021 – Q1 2023
Global EV Sales Up 32% YoY in Q1 2023 Driven by Price War

Google Puts Auto Expansion in Top Gear
Huawei ADS 2.0: A Promising New ADAS in Market
Connected Car Sales Grew 12% YoY in 2022 With Volkswagen Group in Lead
Price Cuts Boost Tesla Revenue in Q1, Profit Slumps Compared to 2022
EV Sales in US up 54.5% YoY in 2022; Tesla Market Share at 50.5%

Wearables Q2 2032

Published Date: 24th July 2023

Overview:This is a comprehensive analysis of the latest developments in the wearables industry covering product reviews, market trends, and regional insights. It also includes the Sony WH-CH720N headphones, Apple’s Vision Pro, Meta’s Quest 3, smartwatch markets in China and India, MediaTek’s expansion, AR/VR value chain in China, Apple’s device ecosystem, and wearable innovations at MWC Barcelona 2023.

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Table of contents:

Sony WH-CH720N Review: Good Sound, Effective ANC, Long Battery Life
Vision Pro, iOS 17, New Macs: Here’s Everything Announced at Apple WWDC 2023
Apple Thinking About the Next Decade & Beyond with Vision Pro Announcement
Quest 3 to Help Maintain Meta’s XR Dominance Even as Apple Entry Looms
China’s Q1 2023 Smartwatch Shipments Drop to Lowest in 12 Quarters
India Smartwatch Market’s 121% YoY Growth Restricts Global Decline to 1.5% in Q1 2023

Global Outsourced Manufacturing Smartwatch Shipments Rose 15% YoY in H2 2022
MediaTek Analyst Summit: Focus on Widening Portfolio, Growth in US and Europe
Analysis of the AR/VR Value Chain in China: Is China at the forefront of the industry?
Apple’s Device Ecosystem Multiplies its Brand Strength and Stickiness
Wearable Innovations Stand out at MWC Barcelona, 2023

Semiconductors Q2 2023

Published Date: 24th July 2023

Overview:This is a comprehensive analysis of the industry, encompassing topics like international policies affecting self-reliance plans, regulatory acts in the US, earnings of major players, semiconductor manufacturing in India, emerging technologies in the market, and key events shaping the industry’s future. It provides valuable insights for stakeholders seeking a concise overview of the semiconductor landscape.

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Exhaustive table of contents below:

Will Japan Curbs Hit China Semiconductor Self-reliance Plans?
Will CHIPS Act Achieve US Goals?
UMC Q1 2023 Earnings: Weak Cyclical Recovery But 28nm Remains Resilient
STMicro Beats Q1 2023 Earnings Expectations Despite Chip Shortages
India’s Promising Semiconductor Manufacturing Trajectory
New Layer-1 Accelerator Cards Set To Boost Open RAN Market – Or Create More Lock-In?

MediaTek Analyst Summit: Focus on Widening Portfolio, Growth in US and Europe
Neil Shah Joins as Vice-Chairman for IC 50 Committee
Arm Platform TCS23 Sets Benchmark to Power Advanced, Holistic Mobile Computing Experiences
BoM Analysis: Samsung Galaxy S23 Ultra Costs $469 to Make
COMPUTEX 2023: AI Solutions, Capabilities in Focus
Currency Fluctuation Limits Global Wafer Fab Equipment Revenue Growth to 9% YoY in 2022

Note: The report comprises of carefully selected aggregated insights published by our analysts during Q2 2023. The data presented herein corresponds to the Q1 2023.

Smartphones Q2 2023

Published Date: 12th July 2023

Overview:This report provides a comprehensive analysis of the global smartphone market, covering various topics and regions gathered throughout Q2. It includes insights into consumer preferences, market trends, and key players. The report offers a broad perspective on the industry, exploring topics such as foldable smartphones, market strategies, display technologies, reviews of smartphone models and much more. This report serves as a valuable resource for industry stakeholders seeking a concise overview of the global smartphone market.

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Exhaustive table of contents below:

Survey: 28% of US Smartphone Users Highly Likely to Opt for a Foldable as Next Purchase
OPPO’s LATAM Strategy is a Success So Far But Challenges Ahead
China Premium Smartphone Market Outlook: Bright Future Ahead
Smartphone Displays Moving Towards ‘Brighter’ Future
OPPO Find X6 Pro Review: A Photographer’s Delight
Refurbished iPhone Volumes Grew 16% YoY Globally in 2022
China Smartphone Sales Fall 5% YoY in Q1 2023; Apple on Top With Highest Sales Share
India Smartphone Market Records Highest Ever Q1 Decline of 19%, 5G Smartphones Contribution at 43%
Global Smartphone Market Declines 14% YoY in Q1 2023; Apple Records Highest-Ever Q1 Share
Survey: 72% of Smartphone Users in India Experience Low-battery Anxiety
US Smartphone Shipments Decline in Q1 2023 Amid High Inflation, Inventory Correction; Apple Share Up
Europe Smartphone Shipments Dropped 23% YoY in Q1 2023; Market at Lowest Levels for Over a Decade
MEA Smartphone Shipments Fall to Lowest Q1 Level Since 2016

LATAM Smartphone Shipments Fall 9.9% YoY in Q1 2023, But Most Leading Brands’ Volume, Share Increase
Apple Shines in a Declining Southeast Asia Smartphone Market
Transsion Updates – Full Year 2022
Festive Season Restricts Decline in Indonesia Smartphone Shipments to 8.1% YoY in Q1 2023
Colombia’s Q1 2023 Smartphone Shipments Hit Three-year Low
Vietnam’s Smartphone Market Drops 30% in Q1 2023, Biggest Q1 Decline Ever
Philippines Smartphone Shipments Fall 9% YoY in Q1 2023; realme Leads
Strategy Trumps Sentiment as OEMs Skip Canada for New Feature Launches
Apple Thinking About the Next Decade & Beyond with Vision Pro Announcement
HONOR Bucks Market Trend With Fast Overseas Expansion
Share of OLED Smartphones at Record High
China’s <$150 Smartphone Market Posts Surprising Surge in Q1 2023
Ecuador Smartphone Shipments Up 18% YoY in Q1 2023; Xiaomi Takes Top Spot

Note: The report comprises of carefully selected aggregated insights published by our analysts during Q2 2023. The data presented herein corresponds to the Q1 2023.

Apple First to Capture 8 Spots in List for Global Top 10 Smartphones

Apple captured eight spots in the list of top 10 best-selling smartphones for 2022.
The remaining two spots were taken by Samsung’s Galaxy A13 and A03 models.
Apple’s iPhone 13 was the best-selling smartphone of 2022.
For the first time, a Pro Max variant drove more volume than the Pro and base models.
The top 10 smartphones’ unit sales share is expected to increase in 2023.

London, San Diego, New Delhi, Beijing, Buenos Aires, Seoul, Hong Kong – March 7, 2023

In 2022, Apple became the first brand to capture eight spots in the list of top 10 best-selling smartphones, according toCounterpoint Research’sGlobal Monthly Handset Model Sales Tracker. The remaining two spots were taken by Samsung. The top-10 list contributed 19% of the total global smartphone sales in 2022, the same as in 2021.

Apple’s iPhone 13 was the best-selling smartphone of 2022, contributing 28% of iPhone sales. It was the best-selling smartphone in major markets such as China, US, UK, Germany and France. Further, the iPhone 13 remained the number one smartphone each month from its launch in September 2021 till August 2022. Price cuts after the iPhone 14 series’ launch further drove the iPhone 13 volumes in developing markets. The iPhone 13 sales were two times more than that of the iPhone 13 Pro Max, the second best-selling smartphone in 2022.

Global Top 10 Best-selling Smartphones Unit Sales Share and Monthly Rankings, 2022

For the first time, a Pro Max variant of an iPhone series drove more volume than its Pro and base models in 2022. It helped the iPhone 14 Pro Max to capture the third spot in the 2022 list. It was the top-selling smartphone model for September, October and November of 2022. The iPhone 14 Pro Max sales were led by early adopters and those upgrading to a higher iPhone variant. Major advancements in theiPhone 14Pro series, such as dynamic island and faster processor, make it more attractive, as the base model is almost identical to the previous year’s model.

The iPhone 12, the best-selling smartphone of 2021, was the oldest model in the top 10 for 2022. Its sales remained robust in theUS, Japan andChina. The price cuts with each year’s new iPhone launch increased its value proposition while its 5G capability also played an important role. The iPhone SE 2022, among the most compact phones in the industry, grabbed the tenth spot. Like its predecessor, it managed to sell well in Japan.

With its entry-level models Galaxy A13 and Galaxy A03,Samsungtook two spots on the list, one more than the previous year. The two models were the only LTE smartphones to make it to the list. The regional contribution of these models was spread more evenly than in the case of iPhones.

Offering attractive specifications for its price (<$250), the Galaxy A13, like its predecessor, continued to perform well. Caribbean and Latin America (CALA), followed by India, contributed the most to its sales. The Galaxy A03 was the most affordable smartphone on the list and the only one powered byUNISOC. The smartphone performed well in developing regions like CALA and the Middle East and Africa (MEA).

我们认为,排名前十位的智能手机会分享l increase in 2023 as brands focus on clearing inventory and optimizing their launches. We also expect brands to continue making their portfolios leaner in 2023 to minimize cannibalization. The number of active smartphone models in the global market has already fallen from over 4,200 in 2021 to around 3,600 in 2022. At the same time, brands will focus on their portfolios’ premiumization to translate volumes into profitability.

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts

Harshit Rastogi

Karn Chauhan

Follow Counterpoint Research
出版社(在)www.arena-ruc.com

Global Smartphone Market Shows Signs of Recovery in Q3, Xiaomi reaches 3rd place and Realme grows fastest at 132% QoQ

Xiaomi, for the first time, surpassed Apple to capture the third spot in the global smartphone market.
Realme was the fastest-growing brand in Q3 as it grew 132% QoQ to reach 14.8 million units for the quarter. With this, it became the world’s fastest brand to ship 50 million smartphone units since inception.
Global 5G smartphone shipments in Q3 exceeded the cumulative shipments of H1 2020.

New Delhi, Hong Kong, Seoul, London, Beijing, San Diego, Buenos Aires – October 29, 2020

The global smartphone market declined 4% YoY but grew 32% QoQ to reach 366 million units in Q3 2020, according to the latest research fromCounterpoint’sMarket MonitorService.This recovery was driven by all key markets, like the US,Indiaand Latin America, returning slowly to normal due to eased lockdown conditions. The smartphone market has shown resilience to the ill effects of COVID-19 both from the supply and demand side.

Commenting on the overall market dynamics,Associate Director Tarun Pathaksaid, “Eased lockdown conditions in all key markets made way for exports and imports, thus streamlining the supply chain again. Also, the pent-up demand due to lockdowns helped the smartphone market take a recovery trajectory. The supply issues are getting resolved as the manufacturing units inChinaand Vietnam have started operating at their normal levels, while inIndia, they are operating at 80% of the pre-COVID levels. In markets like the US and Europe, a modest ‘back to school’ bump in the quarter helped the market to recover.”

Samsungregained the top spot, shipping 79.8 million units to register 47% QoQ and 2% YoY growth. This is the highest ever shipment by Samsung in the last three years. The company managed to recover in markets including India, Western Europe and LATAM, driven by new models like the Note 20 and from the A-series. A-series 5G SKUs showed solid uptake in the US. In India,SamsungsurpassedXiaomito become the No. 1 player, driven by the success of the M Series.Huaweiwas the runner-up in the global market but showed a declining trend as its share dropped from 20% in Q2 2020 to 14% in Q3 2020. Rapid growth ofrealmecontinued during the quarter. It grew 132% QoQ in shipments volume, representing the strongest growth momentum among major global OEMs.

Xiaomigrew 75% QoQ to grab 13% share for the quarter. Notably, this was also the first time when Xiaomi surpassed Apple to capture the third spot.Research Analyst AbhilashKumarsaid, “Xiaomi reached its highest-ever shipments at 46.2 million units in Q3 2020. In China, Xiaomi’s struggle for growth ended and shipments were up 28% YoY and 35% QoQ. This impressive show by Xiaomi in China was driven by a series of campaigns and promotions during the brand’s decennial celebrations in August. Also, in new markets like LATAM, Europe and the MEA, Xiaomi’s share expanded rapidly at the expense of Huawei amid US-China trade sanctions. The brand is also performing well in Southeast Asian markets likeIndonesia, Philippines and Vietnam.”

Commenting onrealme’s performance,Kumar说,“累计出货量realme智能手机s reached over 50 million units in Q3; with this, it became the world’s fastest brand to hit 50 million shipments since inception, surpassing top players such as Samsung, Apple, Huawei and Xiaomi. In Q3, realme grew to become one of the top 5, or even top 3, brands in its key markets, including India, Indonesia, Bangladesh, Philippines and some other Southeast Asian countries. Having released a strong5Gsmartphone portfolio during Q3, realme also achieved a remarkable growth in the China market (90% QoQ in terms of sales volume). With its efforts to bring the affordable yet premium-like products to consumers, as well as its ability to offer smooth digital shopping and after-sales services in different countries, realme has emerged as the most resilient brand during and after the pandemic crisis. Additionally, we see realme’s expansion beyond smartphones into the IoT space. Products like smartwatches, TWS and smart TVs will further help the brand strengthen its position in the global market.”

Note: Huawei includes HONOR and Xiaomi includes Redmi

Talking about the 5G share,Research Analyst Aman Chaudharysaid, “5G shipments continued to grow (82% QoQ). Interestingly, 5G shipments in Q3 exceeded the overall H1 2020 shipments. The growth was driven by 5G devices quickly proliferating into the sub-$300 price band, with offerings from Huawei, vivo, OPPO, Xiaomi and OnePlus. Affordable 5G devices will drive this segment, especially in China, in the coming quarters. Also, with the launch of the iPhone 12 series in Q4, Apple will be the key to driving 5G volumes in markets like the US, Canada and Western Europe.”

Other Key Takeaways:

Apple iPhone shipments declined 7% YoY during Q3 2020 as the company delayed its annual iPhone launch from Q3 to Q4. We expect Apple’s performance to bounce back in Q4 2020 with the launch of the 5G-powered iPhone 12 series.
OnePlus grew 2% YoY and 96% QoQ driven by the strong performance of 8 series and the Nord in key markets like India and Western Europe.
Huawei drove more than 40% of the total 5G shipments, thanks to strong performance in China.
Motorola grew 37% QoQ and 4% YoY driven by strong performance in Latin America and the US-driven by the strong performance of E6 and G8 series.
vivo has been performing well in overseas markets, especially in Southeast Asian countries like Indonesia and the Philippines, driven by its Y series. Like other brands, it has also entered the IoT segment, launching a smartwatch in September.
OPPO is relying on operator partnerships to expand in European markets. Also, it is building partnerships with leading sports events to grow its influence across Europe.

For press comments and inquiries please reach out topress (at) www.arena-ruc.com

You can alsovisit our Data Section(updated quarterly) to view the smartphone market shareGloballyand fromthe USA,China, andIndia.

Some of our other regional smartphone market analysis for Q3 2020 can be found below:

Analyst Contacts:

Tarun Pathak

Varun Mishra

Abhilash Kumar

Aman Chaudhary

Follow Counterpoint Research
出版社(在)www.arena-ruc.com

Spotify Q4 2019: Podcasts Continue to Drive Growth

Spotify’s Q4 2019 results show podcaststreamingjumped by 200%YoY, helping the company register healthy growth in monthly MAUs and premium subscribers. Notable points from its results:

Growth in MAUs and premium subscribers

MAUs grew a healthy 31% YoY and 9% QoQ, reaching 271 million.
Premium subscriptions too grew 29% YoY and 10% QoQ exceeding 124 million subscribers.
Growth re-accelerated in North America, Europe, and Latin America, while the rest of the world which includes APAC, MEA (where Spotify entered recently) continued to be the fastest-growing in terms of MAUs. This growth was driven by promotional activities like free Spotify premium for the first 3 months, price cuts, customized campaigns, etc. One such successful customized campaign isSpotifyWrapped which gives a personalized playlist of songs to its users based on what they have listened the most throughout the year. Spotify claimed that it engaged more than 60 million total users which equate to around 22% of the total Spotify user base.
Spotify offering 3 months free premium subscription was expanded to the family plan compared to individual and student plan last quarter.
Partnerships with other industry players and the lower subscription price in emerging markets also bolstered growth.

The podcast continues to grow

Podcasts are enjoying good uptake across all platforms – especially Apple Podcast. Spotify had been a laggard but is now catching up and saw strong growth in Q4 2019. 16% of MAUs engage in podcast consumption on the platform. Spotify has more than 0.7 million podcast episodes available. To capitalize on global consumption trends, 26 global podcast shows were launched in Q4 2019. As claimed by the streaming giant, podcasts have helped the company lower the churn rate by 80 bps annually and 50 bps sequentially and therefore Spotify is continuously acquiring popular podcast brands.

2020 is again an investment year

2020 will continue to be an investment year for Spotify. The management has decided to invest in podcasts, and technologies to make the product even better. We expect Spotify will continue spending on promotional offers to attract more users. These investments have helped Spotify grow revenue 24% YoY but at the same time, there is a little compromise on the profit margins.

In terms of user acquisition, Q4 2019 has been a good quarter for Spotify. It exceeded its high level of guidance in MAUs, subscribers, and revenue.

The one parameter where it continues to struggle is net profit. Despite double-digit growth in revenue, it made a loss of € 77 million (approx. USD 85 million). The major expense for the Swedish giant comes in the form of royalties to music labels, investment in the product and podcasts, and the unavoidable social costs which the company had to pay in the form of payroll taxes associated with stock-based compensation.Spotifycan improve on this parameter by improving consistently on the gross profit margin with every passing quarter.

Music streaming has come a long way now. We believe this era to be the golden period for the music streaming industry the competition will likely drive innovations in the music streaming space in the years to come.

US music streaming accounts for 80% of the total US music industry, compared to just 5% ten years ago. Consequently, the competition is also getting fiercer. Tech giants like Amazon,Apple, Google have entered and having sufficient cash in hand, are experimenting and innovating to create USPs for themselves. Amazon is trying lossless music. Apple Music is making technological improvements in the app like the introduction of night mode, curated playlists to target a group, etc. Similarly, YouTube Music has the advantage of its video service plus a huge Android installed base it can leverage. Regional players like Gaana in India, Anghami in MEA have a strong grip in their respective regions.

需要注意的重要的一点是,这两个global and regional players are focusing on creating exclusive content by either launching their own channels or by acquiring podcast companies. Seeing the growing exclusive content opportunity, music streaming platforms are in the process to become the audio streaming platforms and podcasts will continue to feature strongly in 2020.

One brand that’s defying the global smartphone market slowdown: realme shows 800% growth in 3Q 2019

作为我们2019年第三季度数字我们notic被完成ed one brand standing out in the global smartphone slowdown. Overall market size has been shrinking showing negative growth for 7 consecutive quarters. Most of the brands have also been experiencing negative growth. However there are a handful of brands like Xiaomi, Tecno showing positive growth. Among them there was one brand that really stood out. It was realme (spelled with all small cap). This rising brand was established on May 2018 so it’s just a year old. But it has become the fastest growing smartphone brand. It registered over 800% annual growth in Q3 2019. We think it shipped over 10 million smartphones and came in 7th place in the global smartphone market for the first time.

Indiaand Indonesia are the most important markets for realme, contributing to more than 80% of its shipments. In India, realme ranked 4th in the smartphone market with 16% share, its highest market share ever, in Q3 2019. Its aggressive online channel strategy helped it achieve this milestone. It was the number one online brand on Flipkart in Q3 2019 and second in the overall online market.

In Indonesia, realme was the fastest brand to reach one million units in Q3 2019 driven by strong sales of realme C2 and realme 3. It is now looking to expand its position in other South East Asian(SEA) markets as well. The brand has expanded rapidly across more than 20 countries.

The core strength of the brand lies in its fast execution. realme has been quick to bring premium features to the budget segment and mass market. For instance, it was among the first few brands to bring features such asquad-cam, 64MP rear camera, water-drop design, pop-up selfie, within the $100-$250 price band. This has resonated well especially among young consumers seeking value for money.

Overall, strong word-of-mouth, social media campaigns and connecting with young consumers has helped the brand grow as well. When it comes to marketing it has focused more on events, such as college festivals, that involve one-to-one connection with its core customers. It has stayed away from big budget marketing events that involve huge marketing spends.

The strong performance of realme shows there still is growth in the market despite the several quarters of negative growth in the global smartphone market. Targeting the right geographical markets, channels and consumers seems to be the winning recipe. The value for money proposition is also powerful in times of stagnant economic growth globally.

Huawei’s Global Smartphone Market Share Reaches Highest Ever Level in Q1 2019

Overall smartphone shipment declined 5% in Q1 2019, making it the sixth consecutive quarter of shipments falling.

New Delhi, Mumbai, Hong Kong, Seoul, London, Buenos Aires – May 1st, 2019

Huawei’s share in the global smartphone market reached its highest ever level of 17% during Q1 2019, according to the latest research from Counterpoint’s Market Monitor service. The findings of the research reveal that Huawei overtook Apple as the second biggest smartphone brand in Q1 2019 as its volumes increased by nearly 50% year-on-year (YoY).

Commenting on the growth of Huawei, Research Analyst,Shobhit Srivastava, noted, “Huawei became the second largest smartphone brand by shipments without a significant presence in an important market like the United States. It was also the fastest growing brand among the top 10. At this pace, we expect Huawei to remain ahead of Apple at the end of 2019. What has helpedHuawei is the pace of its innovations. It was the first to introduce features like reverse wireless charging,on-board AI, advanced camera, and more. A dual-brand (HONOR) strategy has helped Huawei build a connection to younger profile consumers and gain additional market share in a sluggish Chinese market. Huawei is now a match for Samsung in smartphone hardware. Like Samsung and Apple, Huawei also is becoming increasingly vertically integrated. We believe it is Huawei that Samsung should be worrying about rather than Apple.”

Overall, global smartphone shipments declined 5% YoY in Q1 2019. This is now the sixth consecutive quarter of shipments falling in the global smartphone market.

Commenting on the decline in the smartphone market,Tarun Pathak, Associate Directorat Counterpoint Research said, “The global smartphone market showed no sign of recovery in Q1 2019. The rate of decline accelerated, particularly in February, due to inventory corrections by some brands and the production halt during Chinese New Year. Another reason for the decline is lengthening replacement cycles,especially in the premium segment. The replacement rate for iPhones is close to 36 months, while the replacement rate for premium Android devices is closing in on 30 months. This can be attributed to the higher quality of devices, increasing average selling prices (ASP), and the lack of innovation sufficient to motivate consumers to upgrade.”

Exhibit 1: Smartphone Shipment Market Share

On the moves being made by smartphone OEMs to address the falling sales,Pathaksaid, “Android smartphone OEMs are hoping to convert the 5G and foldable display buzz into sales in 2019. Premium features like punch hole cameras, full-screen displays, in-display fingerprint sensor, and on-board AI will continue to diffuse to the mid segment at a rapid rate, potentially stimulating volume growth. However, Apple has signalled thathardware is merely a vehicle for deliveringan improving service experience.”

Exhibit 2: Global Smartphone Shipments Ranking and Market Share – Q1 2019

Source: Counterpoint Research: Quarterly Market Monitor Q1 2019

Amid the gloom,Chinese brands keep growing their shipment volumes. Commenting on the dynamics of the Chinese brandsSrivastavasaid, “Chinese brands continue to defy gravity by expanding outside their home markets. Top Chinese brands are now following a dual-brand strategy to cover the maximum number of price bands and to appeal to different market segments. After entering South East Asia and India, leading Chinese OEMs are looking to expand in Europe, and develop their positions in higher price bands, increasing their ASPs. The shift in focus of Chinese OEMs is clearly visible as Europe becomes their place of choice to launch new flagship models.

Key Takeaways:

Theglobal智能手机市场拒绝第六consecutive quarter as consumers held onto their devices longer, especially higher-end phones. Only Chinese brands Huawei, OPPO and vivo were able to register growth in the first quarter of 2019. We expect the smartphone market decline will ease in coming quarters with an improving China economy – thanks to government intervention – as well as the stimulus from 5G, though this will be muted in 2019.
Samsungrecorded an increase in revenue asGalaxy S10 flagship smartphones did better than Galaxy S9at the time of launch. The brand is restructuring its smartphone line-up, launching new M series and A series smartphones.
Apple iPhone shipments declined year-over-year for the second consecutive quarter. It is increasingly difficult for Apple to grow ASP’s and China remains a declining market for the company. Apple’s services, user experience, and companion products make up for its slow adoption of the newest technologies. The growth potential for premium products may be difficult in upcoming quarters.iPhone XRwas the best-selling iPhone during the quarter.
Xiaomi smartphone shipments declined annually as it faces tough competition in the China market. The brand continues to do well in India and is entering new markets to offset the decline in its home market.
BBKGroup (which owns OPPO, Realme, vivo and OnePlus brands) is collectively the world’s third largest manufacturer. All its brands registered growth during the quarter.

*Lenovo includes Motorola

For press comments and enquiries please reach out topress (at) www.arena-ruc.com

Analyst Contacts:

Tarun Pathak

Shobhit Srivastava

Varun Mishra

Follow Counterpoint Research
出版社(在)www.arena-ruc.com

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