Hong Kong, Beijing, Taipei, Seoul, New Delhi, London, Boston, Toronto – November 24, 2021
ThePhilippinessmartphone market saw a 9% YoY decline in Q3 2021, with Samsung regaining its top position, according toCounterpoint Research’s Monthly Philippines Channel Share Tracker.Southeast Asiawitnessed a fresh wave of COVID-19 during the quarter, causing supply chain constraints triggered by lockdowns and movement restrictions. This was also a major reason behind the decline of the overall Philippines smartphone market in Q3 2021.
三星站第一本季度市场沙re of 23%, followed by realme at 22%. The major growth catalyst in Samsung’s success was its mid-range series, which comes equipped with best-in-class specifications at an aggressive price point. The Galaxy A12 and Galaxy A21s were among the major contributors to Samsung’s growth trajectory. realme continued to strengthen its foothold in the e-commerce landscape while Vivo, driven by its Y series and huge discounts during the back-to-school promotions, secured the third position with a 17% market share. OPPO slipped to the fourth position with a 15% market share. Xiaomi retained its position among the top five with a market share of 13%.
Research Analyst Tanvi Sharmasaid, “Businesses tried to increase the pace of their digital efforts to keep up with the continued expansion of cashless payments and e-commerce. Smartphone brands offered heavy discounts and exclusive schemes in the 9.9 Super Brand Day Sale. Besides, consumers were seen rapidly moving towards 5G-enabled smartphones.”
Sharma added, “E-commerce growth will continue and is expected to sustain a long-term adoption of online channels. Shopee and Lazada are among the top e-commerce platforms, grabbing most online sales.”
Online retail platforms are increasingly playing a significant role in the purchase of mobile phones and other smart gadgets due to the ease of home delivery and payments they offer.
In Q3 2021, theonline channelcontributed 16% to the overall smartphone shipments across the region, registering a 13% increase YoY. In online channel sales,Xiaomi成为领导者以31%的市场份额,指出lowed byrealmeandSamsung.
5Gconnectivity continues to spread across the Philippines. 5G-enabled smartphones captured a 19% market share with 666% YoY growth during the quarter.Mobile services providerSmart Communicationsis aggressively deploying 5G technology, making it accessible for everyone with the release of Signature Plans+.Globe, another bigtelecom operatorin the region, has successfully conducted 5G SA (standalone) trials, getting close to offering the technology to consumers and enterprises.
Analyst Contacts:
Tanvi Sharma
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