Smartwatches are gaining popularity worldwide, especially given the fact that they double asfitness trackers. But they are not just for adults. There is a market forkids’ smartwatchtoo. Thesesmartwatchesaren’t just fancy toys for tech kids, but they are functional too – having features like4Gconnectivity, GPS and geo-fencing to name a few.
Exhibit: Global Kids Smartwatch Shipment by Brand Market Share in 2018 vs 2019
Chinese brands have been quick to realize the demand and capitalize on the same. In fact,China dominates the kid’s smartwatch market globallywith 62% market share. In the latest episode of “The Counterpoint Podcast” host Ritesh Bendre and Research AnalystSatyajit Sinhadiscuss about the fast-growing kids’ smartwatch that is shaping up. The podcast covers topics like top players and their market share, privacy and security related to these smartwatches and more.