An eventful couple of months for Nokia’s HERE business unit as it blossomed into a more independent unit after the parent Nokia’s move to become more operationally stable byselling off我ts Devices & Services unit to Microsoft. A stronger balance sheet now has allowed Nokia to make key strategic acquisitions to take HERE business to the next level. As a result, Nokia HERE acquired Desti last month to not only add我ntelligenceto industry’s leading location cloud platformbut much more than that. Hot on the heels of Desti’s purchase, HERE acquired another fast-growing ‘smart data’ analytics firm Medio based out of Seattle, USA last week.

We thinkMedio我s another great buy for HERE in thismobile revolution erawhere most of the day-to-day use-cases are becoming highlymobile-centric, contextual, real-time and complexmaking it tough for organizations to measure its customers’ behavior, experiences and pain points.Medioadds a key layer on top of HERE’s intelligent location platform to capture, measure the tsunami of customer touchpoints data, analyze it and output smarter predictions to increase/extend thecustomer lifetime value(CLV), align, transform and提高组织的业务和操作性能ormanceplus create ample opportunities (sales, marketing) for them tomonetize我n a better smarter way. This is how we see Nokia HERE positioned adding layer of capabilities on top of its location/maps expertise:

HERE: A Location Cloud Intelligence & Analytics Platform

Lets analyze what Medio acquisition means for Nokia HERE:

• HERE with Medio now becomes apredictive analytics companyoffering a platform solution with not onlylocation,contextual intelligencecapabilities but with an extendedanalyticsoffering to helpmeasure, analyze and deliver我n-depth我nsights based on the millions of datapoints collected
• This complete end-to-end integrated & intelligent location analytics platform uniquely makesHERE a “Location as a Service (LaaS)” providerwhich expands its total addressable market to newer customers and verticals and thus scalable revenue generating opportunities
• HERE’s end-to-end LaaS model would be highly beneficial for organizations wherereal-time location data is a key component我n gaining context, to either market, cross-sell, differentiate, serve or save costs by understanding location-specific behaviors within their apps, solutions or services
• HERE’s LaaS platform can helpservices providers(e.g. AT&T, Vodafone),m-commerceplatforms (e.g. WeChat, Amazon), app developers building apps and services for enterprise, retail, photography , media streaming, gaming, etc to integrate location APIs, capture, measure, analyze the big data transforming it into actionable intelligence to improve KPIs or sales or offer better customer service
• HERE’s LaaS model also means it could help different governments, states, cities (公共部门) by not only providing intelligent location platform but also understand and gain insights from different location based patterns spread over time. e.g. real-time traffic patterns, route patterns, mash-up with weather patterns ,demographics and much more
• The我ntelligent LaaSmodel could also be applied to several verticals from我nsurance,utilities, health,transportation,hospitality, financialretailtoeducation and othersoffering a powerful toolredefining Business Intelligenceto drive business decisions leveraging richerspatial analytics
• Thepredictive analytics capabilitieswithin the platform is crucial for trillion dollar广告我ndustryfor targeted marketing
• The other key advantage Medio brings to the table is its platform’srich experience in “mobile” spacewhich is increasingly important now as most of the organizations have adopted a “mobile-first” strategy for their products, services and solutions. Mediossupports multiple mobile platformswith SDKs for iOS, Android, JavaScript, Adobe Air and more covering bulk of the mobile and web properties right now

The above are some of the areas where Medio could make a big difference for HERE as a platform company. HERE already has expertise in “know-where” space but with Desti & Medio the platform is now also capable of developing its “know-what“, “know-when” & “know-why” expertise. It improves the overall value proposition HERE offers to its current and prospective customers by bringing more real-time, contextual analysis and insights leveraging its strong intelligent location/maps foundation. We believe Medio acquisition could transformNokia HERE intoIBM of mobile data analytics world. A very important space to watch in this mobile-centricBig Information era

Predictive Analytics in Retail

Source: Medio