Smartphone Shipments in Peru Fell for the Third Consecutive Quarter in Q1 2019
Huawei was the only brand which grew during the quarter.
New Delhi, Hong Kong, Seoul, London, Beijing, San Diego, Buenos Aires – June 13th, 2019
Smartphone shipments in Peru declined both 19% year-on-year (YoY) and 26% quarter-on-quarter (QoQ) during Q1 2019, according to the latest research from Counterpoint’s Market Monitor service. This is the third consecutive quarter offalling smartphone shipmentsin the country.
Commenting on the findings,Senior Analyst,Tina Lusaid, “Entel, which entered the market a few years ago, drives Peru’s smartphone market. Thecompetition to capture more subscribers has gone. Also, lengthening smartphone replacement cycles affected smartphone shipments. Huawei was the only brand which grew and that too at a healthy rate of 30% YoY.Huawei is looking to take the leadin the market and is challenging Samsung’s leadership. However, Samsung branding is still very strong, and recent US sanctions on Huawei makes it very hard for the Chinese brand to dominate in the near future.”
Commenting on the pricing strategies,Research Analyst,Parv Sharma, added, “Peru has alow penetration rate(31%) for LTE subscribers, while 3G penetration is higher (around 39%). However, the LTE capable smartphone share is growing. Around 6% of the total smartphones shipped in the quarter were 3G as compared to 12% in 2018. The brands that dominate the 3G smartphone segment are Bitel, B-Mobile, Sky Devices, Alcatel, and Samsung. The Average Selling Price (ASP) of 3G smartphones is around US$36, which is very low as compared to the overall smartphone ASP of around US$140.”
Exhibit 1: Peru Smartphone Market Share by Brand, Q1 2018 vs. Q1 2019
Market Summary:
- Samsung is back on pole position after trailing Huawei for the last two quarters.
- Around 94% of the devices shipped in Q1 2019 wereLTE capable, as compared to 81% in Q1 2018.
- Lower price bands, i.e.,
- More than 40 brands are present in the
- Around 60% of the Huawei’s shipments were in the US$100-US$199 price band. Its refreshed Y series 2018 is very popular in the lower price bands.
- Due to the recentUS sanctions on Huawei, key beneficiaries which will gain market share are Samsung and Motorola.
- More than 40 brands are present in the
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