<\/i>","library":"fa-solid"},"layout":"horizontal","toggle":"burger"}" data-widget_type="nav-menu.default">

Top

US Feature Phone Market Stages Comeback as Gen Z, Millennials Advocate Digital Detox

  • The US feature phone market is more crowded and competitive now as OEMs enter agreements with carriers.
  • Feature phone sales are forecast to reach 2.8 million in 2023 with stable sales continuing in the near term.
  • New hardware configurations like eSIM or NFC can make devices more relevant for today’s consumers.

Feature phones have made a resurgence due to digital detox and Gen Z/millennials

Feature phonesUSmarket have made a resurgence as创Z和千禧一代倡导数字detoxes due to the mental health concerns brought on by smartphones and social media. Hashtags like #bringbackfliphones on TikTok have garnered millions of views leading to the increased adoption of feature phones by younger consumers looking to adhere to movements like digital detoxing, minimalist lifestyles and unplugging. Given the relatively cheap price point of feature phones ($20-$50 with a prepaid carrier and $50-$100 unlocked), more people are trying out these devices and sharing their experiences on social media.

The market is more crowded now, TCL and HMD are leading but competition from Schok, Sonim, and white-label makers like Tinno are entering agreements with carriers

Smartphones were widely adopted almost instantly when they arrived. Due to this, the US feature phone market shrank significantly over the past 10 years. Currently, the feature phone market contributes to only a little more than a 2% share of overall handset sales in the US. Among the players catering to this segment of the market, TCL, which manufactures feature phones for majorcarriersin both branded and white-label capacities, leads the pack with a 43% share due to its strong presence on carrier channels. HMD ranks second with a 26% share, while other smaller players make up for the rest of the market.

Additionally, carrier and OEM tie-ups play an important role in the dynamics. The big three US carriers – AT&T, Verizon and T-Mobile – are exploring different feature phone OEM options due to which the US feature phone market has grown more crowded lately, especially with carriers moving away from TCL devices and trying out smaller OEMs instead, like Tinno and FIH which have manufactured devices forAT&T’swhite-labeled feature phones. Sonim and Kyocera, which provide ruggedized devices, areVerizon’sfeature phone brands, while Schok and hot pepper areT-Mobile’sUS feature phone market Feature phone sales are forecast to reach 2.8 million in 2023 with continued stable sales in the near term as niche demand drivers maintain sales

Feature phones still hold their place in the market and are likely to see consistent shipments, helped by their affordability and durability to suit specific use cases. Although the growth in numbers may not be huge, the demand from consumers looking for a feature phone as a digital detox mechanism will continue. Additionally, B2B sales may drive some demand as feature phones simplify costs for businesses. Furthermore, tourists and other consumers needing a cheap disposable feature phone will also continue to keep sales stable.

New hardware configurations like eSIM or NFC can make devices more relevant for modern consumers wishing to simplify their tech gadgets but still interact seamlessly in the digital world

There is a consumer base looking for devices that are minimalistic but also have features that are relevant to staying connected in today’s world. The design and specifications of feature phones have not changed much over the last few years. This is one of the factors that keep consumers from purchasing a feature phone. The addition of some new hardware configurations and features that are abreast with the current trends while still maintaining the simplicity of usage may open more gates for the growth of feature phones. NFC is one such feature. NFC can enable payments, home automation, quick pairing, and make public transport access more convenient for users. Similarly,eSIMs也可能成为一个伟大的硬件集成,因为它可能attract consumers to adopt a feature phone as a companion device that they can easily switch to from their main device in situations where they do not want to bring out their expensive smartphone. Adding these attributes would help make feature phones more relevant for day-to-day use.

See the full report below for more information:

US Feature Phone Trends and Outlook in the Age of Smartphones

The US feature phone market has seen a recent resurgence with Gen Z/Millennials advocating for digital detoxes due to mental health concerns. While TCL and HMD remain the dominant OEMs in the US, challenger brands are making the market more crowded. Feature phones will remain an important part of the US handset market for years to come as they continue to solve for niche needs that smartphones cannot address.

Number of Pages:18

  • Key Takeaways
  • Current Market Dynamics
    • Feature Phone Volumes by Year
    • Current Market Drivers
    • Market Share by OEM
    • Postpaid and Prepaid Market Share by OEM
  • Specification Analysis
    • Current Feature Phone Specifications and Market Innovations
  • Feature Phone Outlook
    • Market Forecast until 2027
    • Future Trends and Specifications

Contact UsRead More

Related Posts

US Smartphone Shipments Fall 24% YoY in Q2 2023 on Lower Upgrade Rates

  • Shipments declined YoY for the third consecutive quarter amid weak consumer demand.
  • Android smartphone shipments declined 38% while Apple shipments fell 6% YoY.
  • Consumers hesitated to purchase smartphones amid economic uncertainty.
  • Google and Motorola launched new foldable models during the quarter.
  • Low smartphone upgrade rates are likely to persist in Q3 2023.

Denver, Boston, Toronto, London, New Delhi, Hong Kong, Beijing, Taipei, Seoul – July 28, 2023

USsmartphone shipments declined 24% YoY in Q2 2023, according to Counterpoint Research’sMarket Monitordata. This was the third consecutive quarter of YoY declines. Android brands like Samsung, Motorola and TCL-Alcatel saw the steepest declines in shipments, while Apple’s shipments were more resilient. As a result, Apple’s share of shipments increased YoY.

US Smartphone Shipment Share byOEM

US smartphone shipments share by OEM

Commenting on the decline insmartphoneshipments,Research Analyst Matthew Orfsaid, “Consumer demand for smartphones was tepid in Q2 2023, with the summer slump in sales coming early. Despite inflation numbers falling through the quarter and ongoing strength in the job market, consumers hesitated to upgrade their devices amid market uncertainty. We expect this trend to continue through Q3 2023, but the expectations from the upcoming iPhone 15 remain bullish.”

Despite the overall drop in shipments, certain segments of the US smartphone market saw important signs of life in the quarter.Senior Research AnalystMaurice Klaehnesaid, “In spite of declining smartphone shipments, the foldable market reached important milestones in the quarter.Motorola推出第一folda Razr +ble device in the US since 2021, andGooglelaunched its first-ever foldable, the Pixel Fold, providing alternatives to the Samsung Galaxyfoldables。With new Galaxy Z Flip and Z Fold devices coming from Samsung in Q3 2023,foldable shipments could reach their highest level ever in the US in Q3 2023.

Associate Research Director Hanish Bhatianoted, “Despite fewer shipments from Apple compared to the same quarter last year, the brand’s share of shipments was still up 10% YoY. Apple’s resilience was driven by strong promotions across postpaid and prepaid. Verizon, AT&T and T-Mobile continued to offer $800+ promo credits for the iPhone 14 while old-generation iPhones were also steeply discounted across prepaid. We are seeing no weakness in the overall promotional activity. In fact, we observed new highs for trade-in credit with Verizon offering up to $1,100 for the Pixel Fold. Google’s Pixel also grew from a small base and launched its old-generationPixel 6a在prepaid channel for the first time to compete with the iPhone 11. Both devices were heavily subsidized in prepaid channels.”

Director of North America Research Jeff Fieldhacksaid, “AT&T and T-Mobile reported positive net adds, but Verizon reported negative net adds within its consumer segment for the second consecutive quarter. The net-add activity remains comparable to last year, but the upgrade rates have been lower, causing overall weakness in demand. Near-record low churn has also had a dampening effect on new device sales. Weakness is likely to continue through the start of Q3 2023, but stronger iPhone 15 demand could offset weakness across Android.”

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the technology, media and telecom (TMT) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts

Matthew Orf

Maurice Klaehne

Hanish Bhatia

Jeff Fieldhack

Follow Counterpoint Research

press(at)www.arena-ruc.com

Related Posts

India Smart TV Shipments Grew 28% YoY in 2022; Online Volume 33% of Total

  • Indian brands showed the fastest YoY growth in 2022 and had a share of 24% in smart TV shipments.
  • Smart TV contribution to overall TV shipments was over 90%, the highest ever.
  • The average selling price (ASP) dropped by 8% YoY in 2022.
  • Online channels contributed 33% of the overall shipments during the year.
  • MediaTek chips captured around three-fifths of the total TV market.
  • Non-smart TV shipments declined 24% YoY.

New Delhi, Boston, Toronto, London, Hong Kong, Beijing, Taipei, Seoul – April 04, 2023

India’ssmart TVshipments grew 28% YoY in 2022, according to the latest research from Counterpoint’sIoT Service。The growth for the year was primarily driven by strong shipments during the festive season in the third quarter, multiple new launches, discounts and promotions, and the demand for bigger screen-size TVs in the lower price tier. For Q4 2022, the growth was almost flat at 2% YoY due to a slowdown in demand after the festive season.

Commenting on the market trends,Research Analyst Akash Jatwala说,“消费者喜欢更大的屏幕尺寸s, especially 43”, due to which the smart TV shipments in this display size grew 29% YoY in 2022. This size has also started trickling down to the budget price range (INR 20,000-INR 30,000 or ~$243-$364). Dolby integration is another most sought-after feature and is available in lower-price TVs too. Dolby Audio support in the INR 10,000-INR 20,000 (~$121-$243) price band increased 37% YoY and was available in about 41% of the smart TVs shipped in 2022. On the operating system side, Google TV grew multifold and was available in 4% of the smart TVs shipped during the year. Many brands are launching TVs with Google TV in the mid-segment (INR 30,000 – INR 50,000). In terms of country of origin, Indian brands showed the fastest growth and had a share of 24% in smart TV shipments during the year, whereas global and Chinese brands had 40% and 36% shares respectively.”

Looking at the market growth,Senior Research Analyst Anshika Jainsaid, “OnePlus, Vu, and TCL were among the fastest-growing brands in the smart TV segment in 2022. Xiaomi led the overall smart TV market with an 11% share, followed by Samsung and LG. Smart TV shipments in the INR 20,000-INR 30,000 price band grew 40% YoY to reach a 29% share. The average selling price (ASP) declined 8% YoY to around INR 30,650.”

Jain added, “Smart TV contribution to overall shipments reached its highest ever of 90% during the year. It is expected to go up further due to more launches in the sub-INR 20,000 price range and non-smart-TV-to-smart-TV migration. Non-smart TV shipments declined 24% YoY in 2022. Online channels increased their contribution to the total shipments to 33% during the year.”

India Smart TV Shipments, 2021 vs 2022 来源:英蒂a Smart TV Shipments Model Tracker, Q4 2022

Notes: Xiaomi’s share includes Redmi’s share

Market summary for 2022

  • Xiaomicontinued to lead India’s smart TV market in 2022 with an 11% share. The Mi TV 5A series and Redmi Smart TV series, especially the 32” model, were among the volume drivers for the brand. Xiaomi has updated its PatchWall with some new features and enhancements, such as content search across multiple OTT platforms, Live TV with more channels, and better recommendation with IMDB integration.
  • Samsungtook the second spot. In 2022, Samsung launched new models in its T4000 series in 32” and 43” sizes. Apart from this, it also launched new QLED models in the >INR 50,000 price range. During the year, Samsung had promotional events like Big TV Days and Big TV Festival where it offered discounts and smartphones with selected models, with EMIs starting at a lower cost.
  • LGtook the third spot in the smart TV market in 2022. During the year, LG launched new models in the 32” segment, its volume driver. Besides, it also launched premium QNED TVs in India. During the sales events, LG offered no-cost EMIs on selected models, one-year complimentary product insurance, and cashback.
  • OnePluswas one of the fastest-growing brands in 2022, growing 80% YoY and ranking fourth. OnePlus captured the second position in the
  • TCLranked fifth during the year and was among the fastest-growing brands in 2022. During the year, TCL launched many new models, including QLED TVs, across different price segments. Some of the prominent series were the C635, P635 and P735.
  • Sonywas among the preferred brands in the premium segment. During the year, Sony launched new budget models W820K and W830K. The brand also launched new versions of its OLED series. Most of the launches during the year came with Google TV. Sony ranked third in the premium segment (>INR 50,000).
  • 96% of the market is being driven by LED TVs, while many brands such as TCL, VU, Sansui, Hisense, Thomson, Blaupunkt and Kodak have started launching newer QLED TV models in the >INR 30,000 price range and >50” screen size.
  • More than 99% of the TVs are assembled locally, with some high-end TVs being imported.
  • MediaTek chips had around a three-fifths share of the total TV market during the year.
  • Smart TVs are coming with newer features, such as integrated soundbars from leading players, video call facility, higher refresh rate for immersive gaming experience, and free Live TV channels.

India Smart TV Shipments, Q4 2021 vs Q4 2022 来源:英蒂a Smart TV Shipments Model Tracker, Q4 2022

Notes: Xiaomi’s share includes Redmi’s share

Market summary for Q4 2022

  • Smart TV shipments saw flattish growth of 2% YoY owing to the slowdown after the festive season.
  • Xiaomiled the market with a 9% share, followed by Samsung and OnePlus at 9% and 8% respectively.
  • Global brands (excluding Indian and Chinese) led the market with a 39% share, followed by Chinese brands at 32% and Indian brands at 29%.
  • Smaller-screen TVs of 32” constituted most of the volume (47%), as they were available in the sub-INR 15,000 price segment.
  • OnePlus,TCL, andVUwere among the fastest-growing brands in the sub-INR 30,000 price range due to the availability of newer models, and their popularity among customers.

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts

Anshika Jain

阿卡什Jatwala

Counterpoint Research
press(at)www.arena-ruc.com

Related Posts

IFA 2022 Focuses on Enhanced User Experience in Consumer IoT Products

This year’s edition ofInternationale Funkausstellung (IFA)欧洲最大的消费电子产品展,展示cased some interesting product announcements and trends that will set new standards across the consumer electronics ecosystem. New product technologies on display at the show held in Berlin from September 2 to 6 included bigger screen size OLED and Mini LED TVs, bigger and better soundbars, foldable laptops and bendable TVs, digital charging cases, and smartwatches with more features, among others.

The chief focus of the show this year revolved around major consumer electronics segments like smartphones, smart TVs,TWS, tablets, home appliances andsmartwatches。Big players such asLG,Sony,Lenovo,Huawei, Asus,Jabra, Fitbit andTCLlaunched new and amazing products at the event to enhance user experiences. We give below the major CIoT announcements at IFA 2022:

Foldable laptops by Asus and Lenovo

Asus Zenbook 17 Fold OLED

  • Asus launched the Zenbook 17 Fold OLED, a foldable laptop that has a 17” screen when expanded and a 12.5” screen when folded.
  • The device comes with an Asus ErgoSense Bluetooth keyboard and touchpad to make it easy to work with.
  • Once the magnetic keyboard is on screen, you can use it as a regular laptop. When expanded, it can have an expanded tablet.
  • The devices are equipped with a 1080p OLED display, 12th generation Intel Core i7 processors, Harman Kardon-certified quad speakers with Dolby Atmos support, Wi-Fi 6E connectivity, and two Thunderbolt 4 ports.
  • Priced at $3,499, the Asus Zenbook 17 Fold is an expensive laptop.
  • The laptop will be beneficial for people who travel a lot and need a large screen, or those who work in creative fields. The device can also be used for entertainment, as it supports both Dolby Atmos and Vision.

Asus Zenbook 17 Fold OLED

Lenovo ThinkPad X1 Fold 2022

  • Lenovo launched the 2022 version of itsThinkPad X1 Fold(review), an upgrade from the 2020 version. The latest version has smaller bezels, a 16.3” screen when unfolded and a 12” screen when folded.
  • The folding laptop comes with a 1080p OLED display and has Windows 11 OS.
  • The device comes with a detachable keyboard, which when attached turns the device into a 12” laptop.
  • The laptop is equipped with 12th-generation Intel Core i7 processors, with up to 1TB of storage and up to 32GB of RAM.
  • The Lenovo ThinkPad X1 Fold is priced at $2,499 for the base variant and $2,999 with a keyboard and a pen.

Lenovo ThinkPad X1 Fold 2022

New smartwatches, smart bands and smart glasses from leading brands

Garmin Venu Sq2 and Venu Sq2 Music

  • Garmin launched two new smartwatches — Venu Sq2 and Venu Sq2 Music edition.
  • Both the smartwatches come with a 1.41” AMOLED screen, Gorilla Glass 3 protection, 5ATM water resistance and support for both Android and iOS.
  • 他们也支持非接触式支付通过雀鳝min Pay and have smart notifications for text, email and other alerts.
  • Both have the Health Snapshot feature which lets users have a two-minute session and record health metrics such as heart rate, heart rate variability, blood oxygen level, respiration, and stress.
  • The Venu Sq2 is priced at $249.99, whereas the Venu Sq2 Music is priced at $299.99.
  • The Venu Sq2 Music offers built-in storage for offline music playback from streaming services. It can store up to 500 songs.
  • Both smartwatches are compact and lightweight. They are among the best in terms of features and come in a low price range.

Garmin Venu Sq2 and Venu Sq2 Music

Huawei Watch D

  • Huawei launched the Watch D, already launched for the Chinese market earlier this year.
  • The watch comes with IP68 certification, AMOLED display and over 70 sports modes with a battery life of around seven days.
  • The Watch D has advanced health monitoring features, such as blood pressure, ECG, skin temperature and blood oxygen tracking.
  • The Watch D will be priced at €449 in Europe.
  • The Watch D is more expensive than its competitors, but with additional health features, it could stand out.

Huawei Watch D

Fitbit Inspire 3, Versa 4 and Sense 2

  • The Fitbit Versa 4 is a smartwatch thinner and lighter than the Versa 3. It also has a tactile button, making it easier to operate. The Versa 4 will have a revamped Fitbit OS with Google Wallet, and Google Maps with turn-by-turn directions. The watch has 40 sports modes, and Sleep Profile to analyze sleep.
  • The Fitbit Sense 2 is a lighter and thinner version of the Sense series. It has continuous EDA (cEDA), which measures skin perspiration response and signs of stress, and is used in conjunction with the Heart Rate Sensor.
  • 激发3聪明的乐队是Fitbit入门级的nd lowest-cost device. It has a color display, blood oxygen monitor and Fitbit features such as Active Zone Minutes and sleep tracking, and supports 10 days of battery life.
  • It has an improved display and newer features. The mechanical button offers improved functionality. The Inspire 3 will offer more choices to the consumer in the entry-level smart band market.

Fitbit Inspire 3, Versa 4 and Sense 2

Amazfit GTR 4, GTS 4 and GTS 4 Mini

  • Amazfit launched the GTR 4 and GTS 4 smartwatches.
  • The GTR 4 features a 1.43” AMOLED screen, whereas the GTS 4 has a 1.75” AMOLED screen. Both the watches are 5ATM resistant and feature 150+ sports modes.
  • Both the smartwatches have a new feature called BioTracker 4.0 optical sensor, which offers improved heart rate tracking, and an upgraded GPS for more accurate route tracking. Besides, they have more than 150 sports modes and can be connected via Bluetooth and Wi-Fi.
  • Both the GTR 4 and GTS 4 are priced at €199.
  • Amazfit also launched the GTS 4 Mini, a smaller and cheaper version of the GTS 4. The GTS 4 Mini has a 1.65” AMOLED display, 120+ sports modes, and health and fitness tracking capabilities, such as heart rate and SpO2. The watch is priced at €99.
  • The GTR 4 and GTS 4 have a dual-band GPS antenna which improves the route tracking capability. Besides, the two have features like fall detection and offline voice assistant that will attract users.

Amazfit GTR 4, GTS 4 and GTS 4 Mini

TCLNXTWEAR S

  • TCLlaunched the NXTWEAR S smart glasses which offer enhanced comfort and conveniences. The smart glasses have a dual 1080p Micro OLED display, front and correction lenses.
  • The wheel on the left temple can be used to adjust volume, whereas the one on the right can be used to adjust brightness and 2D/3D mode switch.
  • The NXTWEAR S will be available from Q4 2022 in selected regions.

TCLNXTWEAR S

Lenovo Glasses T1

  • Lenovo launched the T1 smart glasses, which let users connect devices like PCs, tablets and smartphones with USB C and watch content on a bigger screen. The glasses have a Micro OLED display, swappable noise clips, adjustable arms, and support prescription lenses.
  • The glasses have 1920X1080 resolution with a 60Hz refresh rate and are TUV Low Blue Light certified to reduce strain on the eyes. The glasses also have inbuilt speakers.

Lenovo Glasses T1

TWS category saw some interesting launches

Jabra Elite 5

  • Jabra launched the Elite 5, a mid-range offering and placed between the Elite 3 and Elite 7 Pro.
  • The Elite 5 features hybrid noise cancellation and is powered by the Qualcomm QCC3050 chipset. It also has an IP55 rating, 6mm drivers and support for Google Assistant and Alexa. Other features include the 6-mic call and wind-noise suppression technologies for a better call experience.
  • Another interesting feature is Spotify Tap Playback, which allows users to launch Spotify and pick up from where they left off with a single button press.
  • The Jabra Elite 5 is priced and £149.

Jabra Elite 5

JBL Tour PRO 2

  • JBL launched the Tour PRO 2, a TWS with the world’s first charging case having a touchscreen display.
  • The case features a 1.45” LED touchscreen to manage music, customize earbuds, receive calls and manage notifications. The TWS features a 10mm driver, ANC and JBL Spatial Sound.
  • The Tour PRO 2 comes with a 10mm audio driver and is Bluetooth 5.3 compatible. It lasts 10 hours, and 40 hours with the case.
  • The charging case is the first of its kind in the industry. It lets users control most of the functionalities of the case, instead of touching their smartphones.
  • JBP旅游专业2售价为€249。

JBL Tour PRO 2

Tablets saw new models from leading brands

HONOR Pad 8

  • HONOR launched the Pad 8. It has a 12” 2K display and runs on Android 12.
  • The tablet is powered by the Snapdragon 680 4G, 7250mAh battery and a Type-C port.
  • The device makes it possible to operate phone and tablet on the same screen. The smart multi-view feature allows up to four windows at the same time.

HONOR Pad 8

Huawei MatePad Pro 11

  • Huawei launched its newest tablet, the MatePad Pro 11. The tablet has an 11” OLED display with120Hz refresh rate and 2560×1600 resolution. It also features Huawei Pencil, Huawei Notes and multitasking.
  • The tablet has six speakers and four mics, a dual rear camera with a 13MP main camera and an 8MP wide-angle camera, and a 16MP front camera.
  • The MatePad Pro 11 will run on HarmonyOS 3, with a configuration of 8GB RAM and 128GB storage.
  • The tablet is priced at €649. Early-bird offers include free Huawei M-Pencil Elegant Edition and a folio cover.

Huawei MatePad Pro 11

Nokia T21

  • Nokia launched its newest tablet, the Nokia T21, at IFA 2022. The tablet has a 10.4” 2K display with a 60Hz refresh rate. It has 128GB of internal storage which can be expanded to 512GB. The rear and front cameras are 8MP.
  • The tablet comes with two years of Android updates and three years of security updates.
  • The Nokia T21 is a compact size tab that will attract those looking for a smaller-screen device.

Nokia T21

Lenovo Tab P11 (2nd Gen) and P11 Pro (2nd Gen)

  • Lenovo launched two new tabs at IFA 2022 — P11 (2nd Gen) and P11 Pro (2nd Gen).
  • The P11 Pro (2nd Gen) is an 11.2” OLED display tab with 120Hz refresh rate and Dolby Vision support. The P11 Pro comes with a detachable keyboard with a built-in trackpad, and an optional Lenovo Precision Pen 3. The tab has quad JBL speakers and Dolby Atmos.
  • The P11 (2nd Gen) is an 11.5” 2K display tab with a 120Hz refresh rate. The tab has quad speakers with Dolby Atmos. Along with the tab are available optional Lenovo Precision Pen 3 and keyboard pack.
  • The Lenovo Tab P11 Pro (2nd Gen) is priced at €499, whereas the Lenovo Tab P11 (2nd Gen) is priced at €299.

Lenovo Tab P11 (2nd Gen) Lenovo Tab P11 Pro (2nd Gen)

Smart TVs saw bigger OLED/Mini-LED displays and bendable TVs

LG OLED Flex and LG OLED evo Gallery Edition 97”

  • LG launched the OLED Flex, a 42” OLED TV and the world’s first bendable OLED display, which can be bent from a flat to a curved screen using a button on the remote.
  • LG is targeting the gaming segment with this TV, as curved screens are more suitable for gaming. The TV has a host of features for gamers, such as Dolby Vision support, 4K resolution with 120Hz refresh rate, variable refresh rate, and ultra-low latency mode.
  • LG also launched the world’s first OLED TV with a 97” display. The TV will be a part of its C2 series.

LG OLED Flex LG OLED evo Gallery Edition 97”

TCLMini LED TVs

  • TCLlaunched the EISA Premium-awarded Mini LED TV C835 series, a 4K Mini LED TV with Dolby Atmos for an immersive sound experience, and the EISA Best Buy-awarded QLED TV C735 series with 144Hz refresh rate for a better viewing experience.
  • TCLalso launched the C935 series, a premium Mini LED series with 1,920 local dimming zones and 2.1.2 channel up-firing speakers.
  • The company also launched the world’s largest Mini LED TV at 98”.
  • The new offerings from TCL will help it to increase its share in the Mini LED segment and offer more choices to consumers.

TCLC935, C835, and C735

Toshiba QA5D, UF3D and UK4D

  • Toshiba launched QLED TV sets and TVs with Fire TV at IFA 2022.
  • The QA5D series is Toshiba’s first QLED TV series, offering better picture quality. The TVs have Toshiba’s TRU Picture Engine technologies, which offer enhanced picture quality. The TVs also have Dolby Atmos and Dolby Vision and run on Android.
  • The UF3D series is Toshiba’s first with Fire TV in the UK and is ideal for someone who prefers Alexa. The series also has Toshiba’s TRU Picture Engine, Dolby Vision and Atmos.
  • The UK4D series is powered by Toshiba’s own operating system, and also comes with Alexa. The series has frameless models. It also supports Toshiba’s TRU Picture Engine and Dolby Atmos and Vision.
  • Toshiba also announced that models launched in 2019 would have the TikTok TV app, giving more entertainment choices to the consumers.

Toshiba QA5D, UF3D and UK4D

Other notable product launches

  • Lenovo IdeaPad 5i Chromebook:Lenovo also launched the IdeaPad 5i Chromebook, a 16” Chromebook with 2.5K resolution and 120Hz refresh rate, giving a smooth scrolling and video-viewing experience to the user.
  • TECNO Megabook T1:TECNO launched its first laptop at IFA 2022, the Megabook T1. It is an ultra-thin laptop that is 14.8 mm thick with a 15.6” display and weighs 1.48 kg. The entire body is made of aluminum and has a fingerprint sensor over the power button. The device has a 70wh battery supporting up to 17.5 hours, and Wi-Fi 6 connectivity.
  • LGlaunched the MoodUP refrigerator with color-changing LED door panels. With the LG ThinQ app, users can choose from 22 colors for the upper door panel and 19 colors for the lower door panel. The refrigerator also has a Bluetooth speaker.
  • B&Olaunched the Beosound Theatre soundbar. It has 12 drivers and 800W of power and supports 7.1.4 Channel Dolby Atmos. The Beosound Theatre has a new three-dimensional sound directivity, which is a combination of direct, side- and up-firing speakers. Besides, the soundbar can be wall-mounted or floor-standing.
  • JBLlaunched the Bar 1000, a 7.1.4 Channel Dolby Atmos-supported soundbar and wireless subwoofer. The Bar 1000 has two battery-powered detachable speakers which work in concert with four upward-firing speakers attached to the sound system.
  • Sennheiserunveiled the AMBEO Soundbar Plus, a compact and affordable version of the AMBEO Soundbar Max. It is a 7.1.4 Channel system, has nine drivers, with two upward-firing ones, and supports Dolby Atmos.

Conclusion

The focus of the tech companies was on improving customer experience. The new products offer various new features, such as bendable and foldable displays inTVsandlaptops, enhanced health trackers in smartwatches, expanding choices intabletsand Chromebook, and a better audio experience with new soundbars. Home appliances are becoming more connected, and visually appealing to soothe the people and the environment.

In the wearables segment, there has been an increased focus on health-related aspects. The new launches insmartwatchesand smart bands at IFA 2022 bring more health-related features. Also, the inclusion of new AI capabilities to measure health more accurately in real-time is likely to provide a boost to this segment.

Related Posts

India’s Smart TV Shipments Up 74% YoY During Q2 2022, OnePlus Climbs to Third Position

  • Xiaomi led India’s smart TV market in Q2 2022 with a 13% share, followed by Samsung with a 12% share.
  • OnePlus took the third spot for the very first time with an 8% share. The brand grew 187% YoY with the popularity of its Y1 Series.
  • The sub-INR 30,000 ($380) price band had a 68.7% share of the smart TV market during Q2 2022.
  • 32” screen size had a 46.7% share of the smart TV market during Q2 2022.
  • Smart TV contribution to overall TV shipments reached the highest ever at 90%.

New Delhi, Boston, Toronto, London, Hong Kong, Beijing, Taipei, Seoul – August 29, 2022

India’ssmart TVmarket grew 74% YoY in Q2 2022, according to the latest research from对位的IoT Service。The growth can be attributed to the increasing preference of customers for smart TVs, the launch of smaller size smart TVs in the sub-INR 20,000 ($250) range, and the increasing promotions by retailers and brands. There were considerable new product launches from brands to cater to different customers and increase offline presence.

India Smart TV Shipments by Top Brands, Q2 2022

来源:英蒂a Smart TV Shipments Model Tracker, Q2 2022

Looking at the overall market,Senior Research Analyst Anshika Jainsaid, “The top five brands contributed to 45% of the smart TV market with Xiaomi being the top player followed by Samsung with 13% and 12% shares respectively. OnePlus took the third spot for the very first time with 123% YoY growth in H1 2022 driven by the continued popularity of its affordable Y1 series, better features and strong marketing efforts. Many new brands are also entering the market to provide affordable devices to customers. The country’s smart TV penetration stood at 90% in Q2 2022, which is the highest ever to date and is expected to rise further with 21% YoY shipment growth in 2022 due to the coming festive season and continuously rising demand.”

Commenting on the market trends,Research Analyst Akash Jatwalasaid, “The smart TV market is growing as customers’ preference for smart TVs is increasing along with affordability. Brands are offering various sizes of TVs at different price ranges, and with the increase in broadband penetration, we expect the smart TV penetration to go up further. With the rise in inflation, consumers are shifting their preferences to other things. Against this backdrop, most of the new launches in Q2 2022 were in the 32” screen size and

Commenting on the price range,Jatwalasaid, “The contribution of the budget- and mid-segment smart TVs in the

Market summary

  • Smart TV penetration in India reached the highest ever due to reasons including online sales channel growth, change in customer preference for better screen resolution and sound systems, rising OTT consumption and online gaming.
  • Xiaomicontinued to lead the smart TV segment in Q2 2022 with a 13% market share. During the quarter, Xiaomi launched the Mi TV 5A series and an OLED TV. Xiaomi’s Mi 4A series, 5A series and Redmi Smart TV series were its major volume drivers.
  • Samsung以12%的份额名列第二聪明TV market in Q2 2022. During the quarter, Samsung launched the newer Crystal series and QLED TVs. The T4000 and T5000 series models were the volume drivers.
  • OnePluscaptured the third position with an 8% share in the Q2 2022 smart TV shipments. The brand is getting a good response from the customer, and the Y1 series was its volume driver. During the quarter, OnePlus expanded its product line-up by launching the Y1S Pro series. Besides, OnePlus held the OnePlus Community sale, during which it offered different financing options and discounts.
  • LGhad a 7.5% share of the smart TV market in Q2 2022. During the quarter, LG launched newer versions of its OLED line-up and some 32” mid-segment devices.
  • TCL智能电视在202年二季度出货量同比翻了一倍多2. The S5200 series devices accounted for most of its volume. During the quarter, TCL launched various new smart TVs, including Mini-LED TVs. TCL had a TV Upgrade sale during the quarter, where it offered discounts on selected models.
  • Online channelscontributed 31% of the total shipments during the quarter. Major online platforms such as Flipkart, Amazon and Croma had various promotions during the quarter, such as discounts and no-cost EMIs, which led to an increase in their share.

Note: Xiaomi’s share includes Redmi’s share

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts:

Anshika Jain

阿卡什Jatwala

Counterpoint Research
press(at)www.arena-ruc.com

Related Posts

Nokia HMD set to gain from Walmart summer reset

In late Spring or early Summer each year, Walmart refreshes its lineup of smartphones. This year, the refresh came in June, and along with it, OEM competition at the retailer should intensify. The biggest winners of the refresh appear to be Nokia HMD and Samsung.

Walmart’s sweet spot is the sub-$100 segment and its consumers are very sensitive to price. Nokia HMD launched two new devices through Straight Talk andTracfone,两个最受欢迎的预付费品牌at Walmart, the C100 and C200. The devices retail for $39.99 and $69.99 respectively, placing them squarely in Walmart’s sweet spot. While the specifications and design of these devices are unlikely to wow anyone, they pack the necessary power and battery life to meet the needs of users in this market, and more importantly, they do it at a very low price. Nokia HMD also gained shelf space at Walmart with its Nokia 2760, a popular feature phone due to its $29.99 price tag. One sales representative interviewed at a Walmart in Washington, D.C. reported that the device was the best-selling model at his location.

Nokia HMD C100 and C200

Samsung also gained from Walmart’s recent refresh, as prepaid brands changed-up their portfolios ofGalaxy A-series deviceswith the latest Galaxy A03s, Galaxy A13 LTE, and Galaxy A13 5G. The Galaxy A02s and Galaxy A12, which were major hits with prepaid brands in 2021, and up until the refresh in 2022, are largely absent from shelves now, though Walmart stores across the country will be selling through any inventory they have on hand at discounted prices.

Galaxy A03s and A13 5G

TCLalso had a new device on shelves at Walmart following the refresh, the TCL 30 Z, which is offered through Cricket Wireless, AT&T Prepaid, Straight Talk, and Tracfone for $79.99. This adds another TCL device to Walmart’s shelves, which should help the brand continue to drive strong sales in the channel alongside its popular A3 and A3x devices, which will now have to compete with the Nokia C100 and C200.

Each of these brands could face trouble in the coming months, however, as inflation related to the conflict in Ukraine eats away at consumers wallets, especially in the low-end of the market where consumers are the most price sensitive. When surveying sales representatives at Walmart, reports of inventory piling up was mentioned, as consumers decide to hold-off on new smartphone purchases if they’re able to. As prepaid demand cools, each of the brands mentioned above will be impacted.

For the full report, click在这里

US Smartphone Sales Decline 6% YoY in Q1 2022 as Pandemic Demand Cools

  • The US smartphone market declined by 6% YoY in Q1 2022.
  • Apple led the market in Q1 2022, capturing a 47% share, followed by Samsung (28%) and Motorola (12%).

Los Angeles, Denver, Buenos Aires, Toronto, Montreal, London, New Delhi, Hong Kong, Beijing, Seoul – May 2, 2022

US smartphone sales were down 6% YoY in Q1 2022,according to Counterpoint Research’s latest data from its US Monthly SmartphoneChannel Share Tracker。Premium device sales slowed after the holiday quarter, continued supply constraints affected both 5G and LTE devices, and tax season sales were weaker as Q1 2021 saw added stimulus money boost.

Commenting on the market performance,Research Director Jeff Fieldhacksaid, “WhileQ1 2022did see weaker sales compared to last year, this needs to be seen in context. It is not a sign of the market contracting because last year’s Q1 was unusually high due to several factors driving demand.Apple’s iPhone 12 series sales pushed into Q1 2021 due to its staggered launch causing higher premium demand in a usually soft quarter. $1,500 stimulus checks were also given out, which helped boost the economy that was suffering from COVID-19 impacts. LTE sales saw an uptick due to tax-season discounts and pent-up demand in Q1 2021. Looking at Q1 2022, there were still solid performances from Apple and Samsung, with Motorola, Google, TCL and OnePlus seeing YoY increases in volumes due to LG’s exit.”

Commenting on OEM dynamics,Research Analyst Matthew Orfsaid, “Apple and Samsung continued to dominate the market with a combined 75% share and had some of their best performances to date. However, some attention should also be brought to smaller OEMs that are beginning to capture more mindshare of consumers due to LG’s exit. Motorola has been very aggressive, becoming thethird largest OEMin 2021. In Q1 2022, its market share reached 12%, the highest quarterly share to date. Motorola is refreshing its G series with new 5G devices in Q2, the Moto G Stylus 5G 2022 and Moto G 5G, which will help the OEM increase its 5G sales in 2022.TCLalso made big gains in market share to reach almost 3%. While known for its TVs, TCL has been putting in extra marketing efforts to win mindshare in prepaid channels. It won several SKUs at Metro by T-Mobile, with the TCL 20 XE and TCL 30 XE 5G helping it gain market share. OnePlus did grow in share YoY, but the OEM had a slow quarter overall as the increased low-end competition resulted in contracted sales. The launch of theOnePlus 10 Prohas been relatively weak, but the OEM hopes to recapture some share with the new N20 5G that will launch in early Q2.”

Commenting on the US market outlook,Senior Research Analyst Maurice Klaehnesaid, “There are certainly some headwinds coming which may impact theoutlook2022年余下的时间,但我们仍然谨慎地选择imistic. The US GDP fell 1.4% in Q1 2022, but consumer spending actually rose 2.6% YoY. Smartphones are often insulated from inflationary pressures, especially higher-end devices from Apple and Samsung. But the low end may be more affected in the coming months due to less attractive deals or promotions. COVID-19 lockdowns are once again resurfacing in parts of Asia, but they have not impacted supplies so far. There will also be massive network migrations occurring as 2G and 3G sunsets come to fruition this year. This will certainly give a lift to smartphone sales as carriers will need to move millions of subscribers to LTE or, preferably, 5G smartphones. MediaTek has been slowly gaining share in the US market, reaching 37% share in the Android segment in Q1 2022. We expect further increases in its share in 2022 as lower-end LTE and 5G smartphones are shifting to MediaTek chipsets. Recently, Motorola, white-label devices from AT&T, T-Mobile and Boost, and select Samsung devices such as the Galaxy A03s have switched from Qualcomm to MediaTek.”

Other Key Q1 2022 Highlights

  • Apple revenues reached over $14 billion.iPhone 13sales made up close to 80% of all iPhone sales in the quarter. This is the highest sales share mix for new devices to date.
  • Samsung had a28% market share in Q1 2022.The S22 andA-serieslaunches made Samsung reach its highest Q1 market share since Q1 2014.
  • Motorola reached its highest Q1 market share to date at 12%.The Moto G Stylus 5G, Moto G Pure and Moto G Play 2021 were the top three best-selling devices during the quarter.
  • OnePlus sales were up 21% YoY。The OEM’s growth cooled somewhat but it remained active in T-Mobile and Metro by T-Mobile as it started to refresh its portfolio in March and April.
  • Google grew its sales 152% YoY.The Pixel 6 and Pixel 6 Pro make up over 90% of its sales.
  • Alcatel-TCLcontinued to reclaim market share, reaching 3% in Q1 2022. It was heavily impacted by COVID-19 shutdowns in 2020 but continued to win SKUs in T-Mobile, TracFone and Boost Mobile.
  • MediaTekregistered its highest Android market share to date at 37%.It captured share especially through its LTE SoCs, where it dominated with over 54% market share in LTE devices.

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst contacts:

Maurice Klaehnemaurice@www.arena-ruc.com

@MKlaehne

Jeff Fieldhackjeff@www.arena-ruc.com

@JeffFieldhack

Matthew Orfmatt.orf@www.arena-ruc.com

@MatthewOrf2

Disclaimer

Counterpoint Technology Market Research All Rights Reserved. Reproduction of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. However, we disclaim all warranties as to the accuracy, completeness of this report. Counterpoint shall have no liability for errors, omissions or inadequacies in the information contained and any direct/indirect damages. All opinions and estimates herein are subject to change without notice.

India Smart TV Market Records Highest Ever Shipments in 2021

  • Smart TV share in overall TV shipments in India reached 84% in 2021, compared to just 67% in 2020.
  • Xiaomi led the smart TV market with an 18% share, followed by Samsung with a 16% share.
  • Advanced display technologies are gaining traction with the launch of many devices by different brands.
  • Above 40” TVs are becoming more popular with increasing affordability and attractive features. They now contribute over 42% of the shipments.

New Delhi, Beijing, Hong Kong, Taipei, Seoul, Boston, London – March 3, 2022

India’sTVshipments grew 48% YoY in Q4 2021 (December quarter) and 24% YoY in 2021, according to the latest research from对位的IoT Service。智能电视市场55%同比增长更快in 2021 and 65% YoY in Q4 2021 to reach its highest ever shipments for a calendar year. The overall smart TV share in the TV market soared to 84% in 2021 from 67% in 2020. The post-pandemic economic recovery, faster upgrades in the entry tier and pent-up demand aided by festive sales were the major reasons for this growth in the TV market.

Commenting on the market trends,Research Analyst Akash Jatwalasaid, “The smart TV market is showing tremendous growth, which is attributed to increase in demand for home entertainment amid lockdown, newer launches at affordable prices, growth of new entrants, discount schemes, and premium features at attractive prices. Newer brands are offering advanced display technologies like OLED and QLED at attractive prices, which is also helping in enhancing the viewer experience. Besides, features such as Dolby Atmos and Vision, better sound system, higher refresh rate and larger screen size are gaining ground among buyers.”

On the display size, Jatwala said, “The share of TVs which are above 40” reached 42% in 2021, compared to 31% a year ago, which implies Indian consumers are moving towards bigger-size TVs, especially for watching OTT content and communicating with their dear ones virtually. With brands offering bigger-size TVs at affordable prices, this share is expected to grow much more in the coming period.”

Commenting on channel share,Senior Research Analyst Anshika Jainsaid, “Online channel continues to grow at a faster pace and its contribution increased to around 31% in 2021. The pandemic changed the buying habits of many consumers, making them prefer online shopping from the comfort of their homes. Apart from it, TV brands are partnering with e-commerce players and launching their websites to cater to a wide range of consumers and benefit them in terms of accessibility and affordability.”

India Smart TV Market Share of Top 5 Brands, 2020 vs 2021

India Smart TV Market Share of Top 5 Brands, 2020 vs 2021
来源:英蒂a Smart TV Shipments Model Tracker, 2021*
Note: Figures may not add up to 100% due to rounding

India Smart TV Market Share of Top 5 Brands, Q4 2020 vs Q4 2021

India Smart TV Market Share of Top 5 Brands, Q4 2020 vs Q4 2021
来源:英蒂a Smart TV Shipments Model Tracker, Q4 2021*
Note: Figures may not add up to 100% due to rounding

Market Summary:

  • Xiaomi*continued to lead the smart TV segment in 2021 with an 18% market share. The MI TV 4A, MI TV 4X, MI TV 4A Horizon edition and Redmi Smart TV X series were its best-selling models. Xiaomi is constantly expanding its product portfolio by offering newer features to its customers, the latest being the MI LED TV 4C series that comes with PatchWall and offers 77 free live channels.
  • Samsungled the overall TV shipments in 2021 with an 18% share. It had a 16% share in the smart TV segment. The entry-level T4000 series was Samsung’s main volume driver in 2021 and helped it lead the overall TV market. The new launches from the Crystal series also performed well during the year. Samsung’s QLED TV segment grew about 2x during the year.
  • LGcaptured an 11% share in 2021 driven by its entry-level models. During the year, LG launched the premium NanoCell TVs which saw great traction.
  • Sonywas the most sought brand in the >INR 40,000 price range, although the affordable W series was its main volume driver. In the ultra-premium category (>INR 70,000), the X series was one of the top-selling series in 2021.
  • OnePlussaw a record 354% shipment growth during the year and ranked fifth in smart TV shipments. Its entry-level Y series was the volume driver, whereas the U1S was among the sought-after models in the >INR 40,000 range.
  • realmeshipments grew 72% YoY in 2021. It was one of the most preferred smart TV brands in the entry-level segment (
  • In the “Others” category, there were many brands that performed well in 2021, such as Nokia, TCL, Panasonic, BPL, Kodak and Blaupunkt, which were able to make a mark through portfolio expansion.
  • Newer models from existing players, entry of new brands, enhanced features, bigger displays and attractive prices helped in increasing the penetration of smart TVs in 2021.
  • India’s smart TV market is mostlyoffline-driven,with 69% of the shipments coming from offline channels.

* Xiaomi’s share includes Redmi’s share

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts:

Anshika Jain

阿卡什Jatwala

Counterpoint Research
press(at)www.arena-ruc.com

Related Posts

TCLDemonstrates New Foldable Concepts, Latest Devices

Even as TCL unveiled two new foldable concepts and a full range of smartphones and tablets at MWC Barcelona on Sunday, select media persons and analysts were able to preview these devices in New York the week before. Here are the highlights:

Foldable future after Chicago smartphone failure

This is not the first time TCL has released foldable concept devices. Back in 2019, when Samsung was releasing its first foldables, TCL also showcased a clamshell foldable using its “DragonHinge” technology, which allows for bending displays in multiple directions. Following up on this in 2020, TCL showcased a tri-fold prototype that allows a smartphone to become a 10-inch tablet. A rollable mock-up was also previewed, but it wasn’t until now that TCL was ready to show a working version of the device.

TCLis learning from its “Chicago” foldable, which is a canceled clamshell foldable that was supposed to come to the market for $600-$700, compared to the $999 or above price of Samsung and Huawei foldables. The phone project was suspended indefinitely as component prices made the targeted price point unattainable, combined with the still small demand for foldables around the world. TCL still hopes to enter the market with a foldable, but the timing remains unclear for the moment. Counterpoint estimates that thepenetration rate of foldableswas less than 1% in 2021, but the category is growing, albeit slowly due to the premium nature of the devices.

The latest prototypes from TCL are the Fold n Roll, a working prototype of the aforementioned rollable display, and the Ultra Flex, a 360-degree folding smartphone that can be used as an outward-facing smaller screen as well as an 8-inch tablet-like device. The limited specs given out by TCL are as follows:

  • Fold n Roll: 2880×2160 resolution with 360ppi, 8.8 inches when rolled out; roughly 7 inches when rolled in; 8mm thick when unfolded; 18mm thick when folded.

Fold n Roll

  • Ultra Flex:01-inch PLP AMOLED screen; 2480×1860 resolution; supports active pen stylus.

TCLstressed that these devices were nowhere near production. What it wanted to do was demonstrate the sort of devices and concepts we could potentially be seeing two or three years from now. TCL’s R&D department is trying out different designs and form factors to see what is possible and what provides the best overall user experience. TCL is, of course, also showcasing these display and foldable technologies to potentially partner other OEMs looking to enter the foldable market. The foldable market remains heavily dominated by Samsung at this time.TCLis looking to position itself as a low-cost competitor in the future and these devices clearly demonstrate its continued commitment to the foldable segment. While these two devices do demonstrate TCL’s ambitions to cement itself as a foldable device and component maker, the two prototypes are still very much early-stage concepts with bugs and glitches. The Ultra Flex display stopped working on the day of the product demo and even had pieces come off the device when being tested for the flexibility of the display. The Fold n Roll also had some issues with getting the rolling mechanism to consistently roll in and roll out when pressing the roll button.

New 30 series comes out before one year of 20 series

TCLalso introduced its all-new 30 series line-up — TCL 30 5G, TCL 30+, TCL 30, TCL 30 SE and TCL 30 E. Each of these devices is powered by a MediaTek processor and priced at €249 for the 30 5G. The remaining devices are priced between €139 and €200. US availability has yet to be announced. Recently, TCL launched the 30 XE 5G and Verizon-exclusive 30 V 5G, both positioned as affordable 5G devices for US prepaid markets primarily. TCL already has the 20 XE and 20 A 5G in theUS marketsince October 2021, making some of the price SKUs a bit crowded for the OEM with multiple offerings available. The launch timing for these 20 series devices was a bit delayed due to production issues caused by shortages. However, according to Counterpoint’s US Channel Share Tracker, the 20 XE has had a strong start in Metro by T-Mobile and is also gaining momentum inBoost。The new 30 series devices will offer customers more choice for affordable 5G devices and is a welcome refresh ahead of the US tax season. TCL is looking to expand its market share in the sub $200 segment and is finding some early success at some carriers.

Counterpoint Research

NXTPAPER tablets, affordable connected tablets showcased

Previously just a concept, TCL showcased the NXTPAPER MAX 10 tablet, which delivers a paper-like reading and writing experience on a 10.36-inch NXTVISION display. The device will first launch in Asia. TCL also showed off new connected 4G and 5G tablets — TAB 10 HD 4G and TAB 10s 5G. The former is available in both Europe (€179) and Asia (€199), while the latter will just be available in Europe (€349). These devices were somewhat overshadowed by the new foldable concepts and smartphones, but they demonstrated TCL’s ambitions to capture more of the tablet market, especially in the low-to-mid tier.

Counterpoint Research

Foldables Smartphones: 18 Million Shipments Globally by end-2022

Boston, Toronto, London, New Delhi, Beijing, Taipei, Seoul – April 20, 2021

The foldables smartphone segment has been gathering momentum, with notable launches and announcements over the past quarter garnering significant attention. Although the market grew significantly over the past year, it was from a small base and is expected to remain niche through the medium term.

According to Counterpoint Research’s Q1 2021 Foldable Smartphone Shipment Forecast, foldable smartphone shipment share will remain in low single digits for the foreseeable future as the industry experiments with various form factors, designs, materials and operating system variants.Foldablesaccounted for just a fraction of a percent of last year’s 1.3 billion total addressable market in smartphones and is expected to reach just 1.2% by 2022.

Counterpoint Research - Global Foldables Smartphone Shipments Outlook
Source: Counterpoint Research Q1 2021 Foldable Smartphone Shipment Forecast.

Counterpoint Research Senior Analyst Jene Park, who leads foldables research, notes, “Samsunghas led the segment in terms of design, marketing, and shipments, dominating last year with over 80% share of the foldables market. The company also had the strongest lineup, with various models and variants including asecond gen flagship。This year, however, Samsung is facing more competition, with the release of Huawei’s critically lauded Mate X2, Xiaomi’s Mi Mix Fold, and announcements from vivo, OPPO, and TCL hinting at 2021 launches.”

Counterpoint remains bullish on foldables long term but remains conservative on overall shipment growth through end-2022. Mr. Park states, “Three key things must happen before we see any significant volumes: 1) Significant price declines with flagships at around $1000 – $1500; 2) more vendor participants – we’re starting to see this now; and 3) Apple’s entry into the space. The latter is an important milestone as Apple is known to be extra cautious on costs and component sourcing. A foldable iPhone is a nod to the robustness of the technology, and we expect this to be towards end-2022 or most likely 2023.”

在米eantime, Counterpoint expects to see various different form factors come to market, with OPPO and TCL’s recent announcements opening the possibility of rollable and hybrid “Fold ‘n Roll” designs being available.

Commenting on the recent developments, Counterpoint’s Vice President of Research Neil Shah observes, “TCL’s teaser on their Fold ‘n Roll design is especially interesting from an engineering standpoint because of the technology needed to create a truly robust commercial model. It makes sense TCL is leading this as they can experiment more being a vertically integrated player.LGDisplay, another major supplier, will also be looking for suitors for its cutting edge foldable/rollable portfolio considering key client LG Mobile has thrown in the towel for itssmartphone business。Ultimately, these display makers will have to find a way to scale the product to bring down device prices to meaningful sub-$1000 levels to take it mainstream. Additionally, production yield for these innovative displays will be critical for suppliers to achieve economies of scale.”

A big part of reaching scale is also having overall industry support – without it, growth strategies get increasingly complicated for OEMs. Mr. Shah highlights, “Smartphone makers, along with Google and the Android developer ecosystem will need to optimize software and applications for the new form-factors, and this is where we could see a lot of fragmentation early on. Reducing this risk to quickly to reach scale will require Apple and Samsung to drive a form factor as usually then it becomes industry standard.”

Background:

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Contacts:

Charles Moon

Related Posts

Term of Use and Privacy Policy

Counterpoint Technology Market Research Limited

Registration

In order to access Counterpoint Technology Market Research Limited (Company or We hereafter) Web sites, you may be asked to complete a registration form. You are required to provide contact information which is used to enhance the user experience and determine whether you are a paid subscriber or not.
Personal Information When you register on we ask you for personal information. We use this information to provide you with the best advice and highest-quality service as well as with offers that we think are relevant to you. We may also contact you regarding a Web site problem or other customer service-related issues. We do not sell, share or rent personal information about you collected on Company Web sites.

How to unsubscribe and Termination

You may request to terminate your account or unsubscribe to any email subscriptions or mailing lists at any time. In accessing and using this Website, User agrees to comply with all applicable laws and agrees not to take any action that would compromise the security or viability of this Website. The Company may terminate User’s access to this Website at any time for any reason. The terms hereunder regarding Accuracy of Information and Third Party Rights shall survive termination.

Website Content and Copyright

This Website is the property of Counterpoint and is protected by international copyright law and conventions. We grant users the right to access and use the Website, so long as such use is for internal information purposes, and User does not alter, copy, disseminate, redistribute or republish any content or feature of this Website. User acknowledges that access to and use of this Website is subject to these TERMS OF USE and any expanded access or use must be approved in writing by the Company.
– Passwords are for user’s individual use
– Passwords may not be shared with others
– Users may not store documents in shared folders.
– Users may not redistribute documents to non-users unless otherwise stated in their contract terms.

Changes or Updates to the Website

The Company reserves the right to change, update or discontinue any aspect of this Website at any time without notice. Your continued use of the Website after any such change constitutes your agreement to these TERMS OF USE, as modified.
Accuracy of Information: While the information contained on this Website has been obtained from sources believed to be reliable, We disclaims all warranties as to the accuracy, completeness or adequacy of such information. User assumes sole responsibility for the use it makes of this Website to achieve his/her intended results.

Third Party Links: This Website may contain links to other third party websites, which are provided as additional resources for the convenience of Users. We do not endorse, sponsor or accept any responsibility for these third party websites, User agrees to direct any concerns relating to these third party websites to the relevant website administrator.

Cookies and Tracking

We may monitor how you use our Web sites. It is used solely for purposes of enabling us to provide you with a personalized Web site experience.
This data may also be used in the aggregate, to identify appropriate product offerings and subscription plans.
Cookies may be set in order to identify you and determine your access privileges. Cookies are simply identifiers. You have the ability to delete cookie files from your hard disk drive.