TheCOVID-19 pandemichas caused a big shift in consumer behavior and spending patterns. As more people stay at home to work or learn remotely, the spending on smartphone apps has increased as well. According to Counterpoint Research’s latestConsumer Lens Survey, video streaming has emerged as the highest spending smartphone app category in theUS.

The pandemic has forced people to limit their outdoor activities. As a result, they are spending more time on entertainment through mobile devices. Monthly average spending on video streaming in the US is around $13. Students spend the highest, followed by salaried employees. Gaming andmusic streamingtake the second and third spots, respectively. The pandemic has also made theright pitch for podcasts.

In the latest episode of ‘The Counterpoint Podcast’, hostMaurice Klaehneis joined by research directorJeff Fieldhackand senior analystPavel Naiyato discuss how Americans are entertaining themselves amid the lockdowns. Pavel offers insights on different apps and services consumers are spending their money on. Jeff, on the other hand, sheds light on how carriers were well prepared to offer uninterrupted internet access, even with the spike in usage. He also talks about different promotional offers that carriers have been running for streaming services.

For those interested in a detailed analysis of app spending and other smartphone consumer behavior, thereportis available on our research portal for subscribed clients.

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