Market Monitor : Q1 2014 :: Smartphones Now 95% of Total Handset Revenues

Adding to our recently publishedinsightson how smartphone volumes grew almost 30% annually during Q1 2014, latest research from Market Monitor quarterly tracker program highlights how the smartphone industry has grown in terms of value (or revenues).

Some insights from the research report:

  • 全球总smartphoneindustryrevenuesreached the first quarter highest toUS$74 Billion
  • Smartphonerevenues now accounts to95% of the total handset shipment revenuesglobally, highest ever.Feature phonesare moving towardsoblivion(pretty quickly).
  • Apple captured more than a third of those revenues with Samsung closely behind Apple with revenue share, together capturing more than two-third of global smartphone revenues as well
  • If we leave out Samsung,Apple generates more revenues than all the global smartphone brands combined
  • Xiaomiis now thefifth largest smartphone brandin terms of revenues overtaking likes of Nokia, Lenovo, Motorola, Coolpad and Huawei and on track to challengeLG& Sony for the third spot confirming itsvolume market share gainsduring the quarter, thanks to its smartphone models entering theglobal best-sellers listduring the quarter
  • Chinanow corresponds to almosta fourth of the global smartphone revenuesmore than the US market compared to Q1 2013 where it lagged behind US in terms of value size but now due tounprecedented growth of smartphonevolumes and at a bigger scale it has surpassed US
  • Japangenerated thehighest eversmartphoneAverage Selling Price (ASP) in the world followed byUSmaking them the highest ASP, high value markets in the world. To no one surprise,Apple是智能手机乐ader in both thesemarketsin terms of volumes and value skewing the ASPs towards high end and thanks to generous operator subsidies
  • In terms of single model revenues,Apple iPhone 5s was the top-selling model in terms of revenue share followed bySamsung Galaxy Note IIIglobally in Q1 2014

Smartphone Value Share Apple SamsungSource: Market Monitor Q1 2014 Report

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