• India’s smartphone market registered its highest ever shipments in H1 2021.
• Xiaomi led the market in Q2 2021 with a 28% shipment share. The brand registered its highest-ever ASP (average selling price) in a single quarter due to the strong performance of the Mi 11 series.
• Samsung captured the second spot with an 18% share while vivo captured the third spot with a 15% share.
• realme became the fastest brand to reach 50 million cumulative smartphone shipments in India.
• OnePlus led the premium market (>INR 30,000) with a 34% share.

New Delhi, Hong Kong, Seoul, London, Beijing, San Diego, Buenos Aires – July 28, 2021

India’s smartphone shipmentsgrew 82% YoY to reach over 33 million unitsin Q2 2021, according to the latest research from Counterpoint’sMarket Monitorservice. However, the market declined 14% sequentially due to a fall in consumer sentiment during the second COVID-19 wave. But the decline was less than expected due to the resilient nature of the smartphone market.

Commenting on the market dynamics,Senior Research AnalystPrachir Singh说:“智能手机出货量低卷during April and May. However, the market saw a pent-up demand in June as restrictions were lifted and stores started to reopen. Offline-centric brands were more affected during April and May as consumers were preferring online channels for purchases. Brands likeXiaomiandrealmewere able to maintain high volumes leveraging their better online reach. Due to the multiple use-cases and functionalities, the smartphone has become an integral part of daily life and a necessity. The pent-up demand witnessed in June is a testament to that.”

Commenting on the competitive landscape and brand strategies,Research Analyst Monika Sharmasaid, “Chinese brands held a 79% share. Xiaomi (includes POCO) led the market with a 28% share, followed bySamsung,vivo, realme andOPPO. The Redmi 9 series, as well as the Redmi Note 10 series, drove the shipments for Xiaomi while online-heavy Galaxy M-series and F-series drove the shipments for Samsung. The share of5Gsmartphones is constantly increasing, crossing 14% in the June-ended quarter. realme was the top 5G smartphone brand with a 23% share, followed by OnePlus.OnePlusled the premium smartphone market (>INR 30,000) with a 34% share, driven by the newly launched OnePlus 9 series. To expand and serve their consumer base, many brands started home delivery of smartphones during lockdowns via digital platforms like WhatsApp.”

Note: Xiaomi includes POCO brand

India’s mobile handset (feature phone + smartphone) market grew 74% YoY in Q2 2021 but declined 28% QoQ. The feature phone market declined 50% QoQ with the second COVID-19 wave reducing the disposable income of its consumers, who mainly reside in Tier 3 and 4 towns, and rural areas.itelled the feature phone market with a 24% share, followed by Jio, Lava and Samsung. This is the seventh consecutive quarter where itel led the feature phone market.

Note: Xiaomi includes POCO brand

Market Summary:

• Xiaomi(includes POCO) retained the top position in the Indian smartphone marketwith a 28% share driven by the Redmi 9 series and Redmi Note 10 series. Xiaomi captured the top four positions in the Top 5 models list with the Redmi 9A, Redmi 9 Power, Redmi Note 10 and Redmi 9, out of which the top three models clocked more than a million shipments. The Redmi 9A has been the best-selling model for the last three quarters.Xiaomi re-entered the ultra-premium segment with the Mi 11 Ultrapowered by Snapdragon 888 chipset. In the premium segment, Xiaomi shipped its highest-ever volumes in Q2 2021, capturing more than 7% of the segment.POCO,Xiaomi’s sub-brand, registered 480% YoY growth driven by its strong demand in the budget segment. The POCO M3, C3 and X3 Pro were the top models for POCO in Q2 2021.

• Samsungremains the second-largest brand in India’s smartphone shipments, registering 25% YoY growth. It remained aggressive in online channels during the quarter. Its online-centric Galaxy M-series and F-series contributed to 66% shipments of the brand in Q2 2021. Samsung reached its highest-ever online share, an indication that the brand’s online channel strategy is working well along with its e-store. Samsung led the upper mid-tier (INR 20,000-INR 30,000) segment driven by the strong performance of the Galaxy A32, A52 and F62.

• vivogrew 61% YoY and在2021年第二季度举行了第三的位置。该品牌的上海are in the premium segment (>INR 30,000) increased to 12%, its highest ever in a single quarter. The newly launched V21 series along with the X60 and IQOO 7 series drove the shipments for the brand. vivo also led the INR 15,000-INR 20,000 price band.

• realmegrew 140% YoY in Q2 2021and captured the fourth position in the Indian smartphone market. realme is quite aggressive with its 5G push. The brand led the market in 5G smartphone shipments, capturing more than 22% share. It also became the fastest brand to reach 50 million cumulative smartphone shipments in India.

• OPPOgrew 103% YoY andhad a 10% market share in Q2 2021.TheOPPO F19 Pro Pluswas the top 5G smartphone model in the INR 20,000-INR 30,000 price band.OPPO launched an e-storein Q2 2021 to expand its online reach and consumer base. The brand also helped its offline consumer base and channel partners by offering free smartphone deliveries during lockdowns by leveraging digital platforms like WhatsApp.

• TranssionGroupbrands (itel, Infinix and TECNO) registered 296% YoY growth, capturing a 7% share collectively in India’s smartphone market. itel remained the top smartphone brand in the sub-INR 6,000 price band. Also, in the sub-INR 8,000 price band, Transsion brands collectively led the market with a 29% share. itel has been leading the feature phone market for the last seven consecutive quarters.

• Applewitnessed 144% YoY growth in Q2 2021. The brand maintained its leading position in the ultra-premium segment (>INR 45,000 or ~$650) with more than 49% share. Continued strong demand for the iPhone 11 coupled with aggressive offers on the iPhone 12 series were the driving factors for this growth.
• OnePlusgrew more than 200% YoY in Q2 2021driven by the OnePlus 9 Series. The brand led the premium market with a 34% share. OnePlus captured three spots in the top five smartphone models in India’s premium market. It was also the top 5G smartphone brand in the premium segment in Q2 2021, capturing a 48% share.

The comprehensive and in-depthQ2 2021 Market Monitoris available for subscribing clients. Feel free to contact us atpress(at)www.arena-ruc.comfor questions regarding our latest research and insights.

The Market Monitor research relies on sell-in (shipments) estimates based on vendor’s IR results and vendor polling, triangulated with sell-through (sales), supply chain checks and secondary research.

You can alsovisit our Data Section(updated quarterly) to view the smartphone market sharegloballyand forthe US,ChinaandIndia.

Background:

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts:

Prachir Singh

Monika Sharma

Tarun Pathak

Karn Chauhan

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