Overview:
Global TWS sales in Q2 2023 decreased 8% YoY to 71.9 million units, and revenue decreased 6% YoY. The market did not show significant QoQ changes, like in the year-ago period. Although concerns over the uncertain and weaker macroeconomic landscape still lingered, there was demand for affordable TWS products. China’s TWS market showed signs of recovery from COVID-19 in Q2 2023, while the 618 e-commercial festival and promotions helped. Apple’s sales decreased 7% YoY due to the diminishing launch effect of the AirPods Pro 2. The brand continued to maintain its dominance in the TWS market with a 22% share, despite falling 1%p.
Excel report – Table of Contents:
- Global TWS Hearables Market by Region
- Global TWS Hearables Market by Brand
- Global TWS Hearables Market by Model
Published Date:August 2023