Globally, Apple has shipped far fewer units of the X than projected. Arecent Bloomberg report声称,三星、选择供应商的X 's new OLED screens, has only shipped half the amount of displays it had prepared for Apple. As a result, many of those displays may now end up in Android handsets instead.
In the U.S., customers havetended to preferthe iPhone 8 and 8 Plus, the X’s cheaper cousins, while European customers have similarly shown a reluctance to buy into the X’s hype. But despite intense competition from domestic brands, the X is popular among China’s affluent urban population.
“The iPhone X is doing much better than we’d expected in China, given the high ticket price,” saidMengmeng ZhangofCounterpoint Research.“The X is also performing better in China than in other markets.”