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Insights Tag:foldable

Global Foldable Smartphone Market Continues to Expand, Underpinned by China

  • In Q1 2023, global foldable shipments grew 64% YoY to 2.5 million units.
  • 2023年第一季度中国智能手机市场的整体下跌but the domestic foldable market rose.
  • OPPO, Samsung grew rapidly in the Chinese foldable market.
  • Apple is likely to enter the foldable smartphone market in 2025.

Beijing, Hong Kong, Seoul, New Delhi, London, San Diego, Buenos Aires – July 7, 2023

According to theCounterpoint Research Foldable TrackerandFoldable Insight Report, the global foldable smartphone market increased 64% YoY in Q1 2023, based on sell-in volume, to reach 2.5 million units. This is quite significant because the foldable market rose amid a 14.2% year-on-year decline in the overall global smartphone market during the same period. Foldable smartphone markets in almost all major regions, including China, North America and Western Europe, displayed strong growth in Q1 2023.

Global Foldable Market YoY Growth Rate by Major Region, Q1 2023

chart1 The robust growth in the global foldable market was largely driven by the growth in the Chinese foldable market. Although the Chinese smartphone market declined by about 8% YoY in Q1 2023, the domestic foldable market continued to grow, surging 117% YoY to 1.08 million units. Commenting on this phenomenon,Research Analyst Woojin Sonsaid, “In China, new foldable products such as the OPPO N2 and N2 Flip had grand releases. These big launch events constantly pique the market’s interest. Consequently, Chinese consumers have become more familiar with foldable products compared to other regions.”

China Foldable Market Share by OEM, Q1 2023 YoY

chart2 OPPO’s strong Q1 2023 performance is noteworthy as it reflects the brand’s success in the Chinese foldable market, which is emerging as the world’s largest foldable smartphone market. OPPO ranked second in the Chinese foldable market with a slight gap with leader Huawei, helped by the N2 Flip and N2 which were released at the end of 2022. In particular, the N2 Flip, OPPO’s clamshell-type foldable, contributed a lot to the increase in the sales of clamshell-type products in China, beating Huawei’s Pocket S. Samsung’s growth in the China foldable market is also noteworthy. Samsung made efforts to target the Chinese market by launching the W23 and W23 Flip, which are variants of the Z Fold 4 and Z Flip 4, respectively, produced mainly for the Chinese market and MEA market. This helped Samsung grow rapidly in the Chinese foldable market in Q1 2023. Commenting on the foldable smartphone market outlook for 2023,Senior Analyst Jene Park说,“我们相信,在2023年,将会有1)intensifying competition among OEMs in the global foldable market due to more aggressive target market expansion; 2) intensifying price competition; and 3) increasing sales volume of clamshell-type foldable smartphones through various product launches. Also, the Chinese foldable market is expected to continue to grow through 2023 mainly due to the Chinese consumers’ recognition of ‘foldables’ as a premium smartphone, coupled with continuous and frequent new product launches in the country.” Addressing the big question around Apple’s entry into the foldable market,Parksaid, “Apple is still absent from our short-term forecasts. However, since overall consumer response to foldable phones is improving and Apple will be possibly releasing non-phone foldable products soon, the brand’s participation in the foldable smartphone market is likely to occur after 2025.”

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Survey: 28% of US Smartphone Users Highly Likely to Opt for a Foldable as Next Purchase

  • Samsung is the most preferred foldable brand for 46% of the respondents.
  • 49% of the respondents rank the flip-type foldable at the top, followed by the book-type foldable.
  • Apple, which is yet to launch foldables, is preferred by 39% of the respondents.

Buenos Aires, Denver, London, New Delhi, Hong Kong, Beijing, Seoul – April 3, 2023

The foldable smartphone is the latest big innovation in the smartphone space, both in terms of hardware and software. The installed base of foldable smartphones in the US stood at 4.7 million in 2022, according to Counterpoint Research. To better understand opinions and preferences in the US around foldable smartphones, Counterpoint Research conducted a consumer study in the country. Some key insights from the survey:

  • 28% of current smartphone users are highly likely to prefer a foldable smartphone as their next purchase.
  • Samsungis the most preferred brand for foldable purchase for 46% of the respondents, followed by Apple with 39% and Motorola with 6%.
  • Samsung has the highest stickiness in terms of foldable preference, with 92% ofSamsungusers planning to stick with the same brand when making a foldable smartphone purchase.
  • 49% of the respondents ranked the flip-type foldable at the top, followed by the book-type foldable.
    • More than half of the male respondents prefer the flip-type foldable, whereas the preference for the flip-type foldable is slightly lower among the female respondents at 47%.
    • On the other hand, the preference for the book-type foldable is stronger among female respondents (40%) than male respondents (30%).
  • Respondents from a higher income bracket are more likely to purchase a foldable phone, with those having a monthly income of $10,000 and above most likely (41%) to opt for a foldable as their next smartphone purchase.

Foldable Preference in US: Key Survey Insights

Counterpoint Research Foldables Preference in US_ Key Survey Insights.png Source: Counterpoint Research Consumer Study, US, 2022

Commenting on the survey findings,Associate Director of North America research Hanish Bhatiasaid, “Foldables have performed better in controlling the shift from Android to iOS. However, we don’t expect foldables to become the dominant form factor anytime soon in the US. Foldables will continue to co-exist with the candy bar design for years to come. We have seen different experiments with form factor in the past (namely LG Wing and LG G8X Dual Screen), but Samsung’s foldable devices have been the most successful by far.”

Research Director of North America Jeff Fieldhackadded, “Samsung remains the first choice for foldable smartphones in the US. However, there is a lot of excitement among consumers for a foldable iPhone, which is evident in the survey. Motorola and other Android OEMs are also warming up to the foldable form factor to get a slice of the premium smartphone market in the US. Our US smartphone switcher data shows a large portion of Galaxy foldable users were originally Galaxy Note users, but foldables have not completely replaced the demand for Note series as some Note users shifted toward the Galaxy S series.”

BONUS VIDEO: Samsung Galaxy Z Fold 3 Review: 10 Months Later

The foldable market is experiencing rapid growth in salesand is expected to continue growing in the coming years with the entry of more OEMs and developments around foldable technology. In 2022, the foldables category occupied 1.1% of global smartphone shipments, but it scored a vital presence in the ultra-premium segment, taking about 7% of shipments of smartphones priced above $800. According toCounterpoint Research’s Global Foldable Smartphone Market Forecast, Q3 2022, theglobal foldable smartphone market is expected to reach 22.7 million units in 2023。

In the US, the high prices of foldable smartphones have essentially kept out young users from the market. High-income middle-aged American users have been the primary users of foldable smartphones. A more affordable price tag would expand the target user base. Experimentation with quirky colors has also drawn interest from female users, especially in the flip form factor. Although flip and fold remain the most popular foldable form factors, OEMs have showcased foldable prototypes with rollable, expandable and three-fold displays. Apart from the convenience of portability, foldables enhance user experience through immersive display, better selfies through the rear camera, and multitasking. But durability concerns and utility have also resulted in limited adoption of the devices.

Given the US smartphone market’s ASP and foldable phones’ price range, foldables could capture a significant share of the overall US smartphone market. Carrier subsidies remain key to premium device sales in the US, but durability, new features and the entry of other prominent players are important factors to boost the adoption of foldable phones.

ALSO WATCH: OPPO Find N Review: Small Wonder

Background

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media, and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

Analyst Contacts

Hanish Bhatia

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Jeff Fieldhack

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Arushi Chawla

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Nitin Zod

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Counterpoint Research

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OPPO Find N2 Flip looks to flip the foldable category on its head

OPPO recently hosted the global launch of its latest foldable smartphone, theOPPO Find N2 Flipin London. It is no surprise thatOPPOis pushing ahead with its foldable strategy, since thefoldablesegment is one of the few growth areas in an industry that is struggling due to the challenging macro environment. Globalfoldable smartphoneshipments grew by just under 40% in 2022 compared to 2021, and we expect them togrow by almost 60% in 2023。Yes, this growth and the overall foldables segment is led bySamsungat the moment, but OPPO is throwing its hat in the ring as a real contender.

The N2 Flip is OPPO’s first clamshell foldable, following the book-type Find N and N2. And it is also OPPO’s first globally available foldable, since both the Find N and N2 were only launched in China. The clamshell has so far been the most popular of the foldables, as the form factor is more practical (the fold makes the phone smaller, rather than larger) and also cheaper. This is why Samsung’s Flip smartphones have outsold the Fold devices by almost two to one. OPPO has brought some interesting features to its first flip device in the hopes of being just as successful.

WATCH: OPPO Find N2 Flip: First Look

Big cover screen

OPPO Find N2 Flip has a 3.26-inch cover screen; almost double the 1.9-inch one on theSamsung Galaxy Z Flip4。这意味着它可以显示6个通知,没有one or two, allows the toggling of nine settings, not two or three, can show a full preview of a selfie, and offer improved functionality for many apps like the weather, WhatsApp, or Spotify. The screen is impressive and is actually useful compared to the slightly gimmicky interface on the Flip4.

counterpoint oppo find n2 flip weather widget

令人印象深刻的折叠技术

OPPO’s Flexion Hinge is a step up in folding technology, offering no gap and almost zero crease. When folded the phone shuts tight, protecting it from dirt (no IP rating though, which is a shame), and the curved edges feel great. And when open, the crease on the multi-layered, anti-reflection coated screen is almost imperceptible. The overall folding experience is lovely.

counterpoint oppo find n2 flip teardown

Intuitive cameras

The Find N2 Flip has a 50MP main shooter with a 1/1.56-inch Sony IMX980 sensor; the same one as on the flagship Find X5 Pro. There is also an 8MP ultrawide lens on the back, plus a 32MP selfie lens on the main screen. A proper test of the camera’s capabilities will follow soon, but initial thoughts are positive. The combination of the Hasselblad colour palette and OPPO’s own MariSilicon X NPU was impressive on the Find X5 Pro so should be a winner here.

counterpoint oppo find n2 flip back

Some mid-range hardware

Possibly in order to keep costs down, OPPO has made some compromises. The Find N2 Flip uses the MediaTek Dimensity 9000+, compared to the Snapdragon 8+ Gen 1 in the Galaxy Z Flip4. Though, this is an impressive design win forMediaTek, making the Find N2 Flip the first folding smartphone powered by the company’s chipset.

counterpoint oppo find n2 flip coloros

The Find N2 Flip has a 4300mAh battery, which is an improvement over the Flip4’s 3700mAh battery, but it is only capable of 44W charging (the Find X5 Pro offers 80W), and there are no wireless charging capabilities. It does come withAndroid 13and offers four years of OS updates.

Punchy price

We were only given the Find N2 Flip’s UK price, which is £849 (just over $1,000) for the 8GB/256GB version. While this undercuts the Flip4 by around £50, it is still on the expensive side.

counterpoint oppo find n2 flip flex mode

Conclusion

OPPO Find N2 Flip is a solid device, and probably the nicest feeling clamshell smartphone available today. The large cover screen is an excellent addition and improves the user experience hugely, which is absolutely key at a time when consumers are still trying to figure out what foldables are for.

With such a strong all-rounder of a device, OPPO has a big chance of eating into Samsung’s foldables dominance. My only issue is the price. In the current challenging financial climate, it may be a little too far for consumers struggling with the cost of living in many countries around the world.

相关的帖子

  1. 50MP Image Sensors to Retain Growth Momentum in 2022
  2. Global Foldable Smartphone Shipments to Cross 100 Million by 2027
  3. OPPO Becomes Number 1 Smartphone Brand in China for First Time Ever
  4. OPPO Find N Review: Small Wonder
  5. OPPO Find X5 Series, 240W Fast Charging Solution, AR Glass, & More Showcased at MWC 2022
  6. OPPO Find X6 Pro Review: A Photographer’s Delight

TCL Demonstrates New Foldable Concepts, Latest Devices

Even as TCL unveiled two new foldable concepts and a full range of smartphones and tablets at MWC Barcelona on Sunday, select media persons and analysts were able to preview these devices in New York the week before. Here are the highlights:

Foldable future after Chicago smartphone failure

This is not the first time TCL has released foldable concept devices. Back in 2019, when Samsung was releasing its first foldables, TCL also showcased a clamshell foldable using its “DragonHinge” technology, which allows for bending displays in multiple directions. Following up on this in 2020, TCL showcased a tri-fold prototype that allows a smartphone to become a 10-inch tablet. A rollable mock-up was also previewed, but it wasn’t until now that TCL was ready to show a working version of the device.

TCL is learning from its “Chicago” foldable, which is a canceled clamshell foldable that was supposed to come to the market for $600-$700, compared to the $999 or above price of Samsung and Huawei foldables. The phone project was suspended indefinitely as component prices made the targeted price point unattainable, combined with the still small demand for foldables around the world. TCL still hopes to enter the market with a foldable, but the timing remains unclear for the moment. Counterpoint estimates that thepenetration rate of foldableswas less than 1% in 2021, but the category is growing, albeit slowly due to the premium nature of the devices.

The latest prototypes from TCL are the Fold n Roll, a working prototype of the aforementioned rollable display, and the Ultra Flex, a 360-degree folding smartphone that can be used as an outward-facing smaller screen as well as an 8-inch tablet-like device. The limited specs given out by TCL are as follows:

  • Fold n Roll: 2880×2160 resolution with 360ppi, 8.8 inches when rolled out; roughly 7 inches when rolled in; 8mm thick when unfolded; 18mm thick when folded.

Fold n Roll

  • Ultra Flex:01-inch PLP AMOLED screen; 2480×1860 resolution; supports active pen stylus.

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TCL强调,这些设备是远远不及production. What it wanted to do was demonstrate the sort of devices and concepts we could potentially be seeing two or three years from now. TCL’s R&D department is trying out different designs and form factors to see what is possible and what provides the best overall user experience. TCL is, of course, also showcasing these display and foldable technologies to potentially partner other OEMs looking to enter the foldable market. The foldable market remains heavily dominated by Samsung at this time.TCLis looking to position itself as a low-cost competitor in the future and these devices clearly demonstrate its continued commitment to the foldable segment. While these two devices do demonstrate TCL’s ambitions to cement itself as a foldable device and component maker, the two prototypes are still very much early-stage concepts with bugs and glitches. The Ultra Flex display stopped working on the day of the product demo and even had pieces come off the device when being tested for the flexibility of the display. The Fold n Roll also had some issues with getting the rolling mechanism to consistently roll in and roll out when pressing the roll button.

New 30 series comes out before one year of 20 series

TCL also introduced its all-new 30 series line-up — TCL 30 5G, TCL 30+, TCL 30, TCL 30 SE and TCL 30 E. Each of these devices is powered by a MediaTek processor and priced at €249 for the 30 5G. The remaining devices are priced between €139 and €200. US availability has yet to be announced. Recently, TCL launched the 30 XE 5G and Verizon-exclusive 30 V 5G, both positioned as affordable 5G devices for US prepaid markets primarily. TCL already has the 20 XE and 20 A 5G in theUS marketsince October 2021, making some of the price SKUs a bit crowded for the OEM with multiple offerings available. The launch timing for these 20 series devices was a bit delayed due to production issues caused by shortages. However, according to Counterpoint’s US Channel Share Tracker, the 20 XE has had a strong start in Metro by T-Mobile and is also gaining momentum inBoost。The new 30 series devices will offer customers more choice for affordable 5G devices and is a welcome refresh ahead of the US tax season. TCL is looking to expand its market share in the sub $200 segment and is finding some early success at some carriers.

Counterpoint Research

NXTPAPER tablets, affordable connected tablets showcased

Previously just a concept, TCL showcased the NXTPAPER MAX 10 tablet, which delivers a paper-like reading and writing experience on a 10.36-inch NXTVISION display. The device will first launch in Asia. TCL also showed off new connected 4G and 5G tablets — TAB 10 HD 4G and TAB 10s 5G. The former is available in both Europe (€179) and Asia (€199), while the latter will just be available in Europe (€349). These devices were somewhat overshadowed by the new foldable concepts and smartphones, but they demonstrated TCL’s ambitions to capture more of the tablet market, especially in the low-to-mid tier.

Counterpoint Research

Smartphone Display Trends & Outlook: Revolutionizing the Cameras & Device Form-Factor

Overview:

2019年,全球显示器市场大小是estimated to be US$120 billion in value and 3.8 billion units in volume. This report covers recent trends and future prospects for smartphone displays. In addition to the resolution, screen size, and OLED vs LCD ratio, the new display tech such as notch, hole display, in-display fingerprint, under display camera and foldable phones are described. Furthermore, it reflects our expectations of how this trend change will affect cameras on smartphones in the future.

Table of Contents:

  • Executive Summary
  • Industry Trends in Global Display Market
  • Trends in Smartphone Display
    • Specifications: Resolution / Screen size / Tech (OLED vs LCD)
    • Technology: Screen-to-Body ratio & Bezel-less
    • Technology: Notch / Hole display / In-Display Fingerprint / Under display Camera
    • Technology: Foldable
  • Outlook: How will the Smartphone Display trends affect the Cameras?
  • Appendix: Key Smartphone OEM & Display Supplier Relationship

Number of Pages:43
Author:Sujeong Lim

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To view more reports from our Components section, clickhere。

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