Overview:

India’s smartphone market grew 25% YoY in April 2022. Brands launched multiple products during the month and pushed stock in the channels. However, from a sell-out point of view, demand has softened in April and May due to high inflation. The government is taking measures to curb inflation and we can see a demand uptick by June 2022.

The decline in consumer demand (for the bottom-of-the-pyramid users) can also be seen in the feature phone market. Feature phone shipments also saw a decline of 24% YoY in Apr 2022.

This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage, and analysis by price band. It also gives the top five models for top OEMs according to their market share.

This premium version of the report deep dives within channels, OEM strategies, and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, etc.

Table of Contents:

• Market Overview
• Key OEM Strategies
• Pricing Analysis
• New launches Analysis
• Spec Analysis
• Channel Analysis: E-commerce and Offline
• Major OEM Promotions
• Key Market Trends
• Market Survey
• Make in India Update

Number of pages:111

Publication Date:June 2022