Overview:

India’s smartphone market registered its first ever Q1 decline in Q1 2022, registered 1% YoY decline. The component issues were a major reason for this decline and affected almost all the brands. The Chinese brands held a 74% share in Q1 2022. Xiaomi led the market with a 23% share, followed by Samsung, realme, vivo and OPPO. According to our latest forecast, we believe the India smartphone market will cross 191 million units in 2022. High replacement demand, 5G boom as well as increased consumer spending will drive the shipments.

Theonline shipment share grew 10% YoYin Q1 2022. Omicron wave during first month of quarter favored online channels. Also, offline brands like vivo and OPPO are now launching online heavy models to increase their presence in online space. However, offline channels are expected to bounce back in 2022. realme led the online smartphone market with 2% share, followed closely by Xiaomi at 24% and Samsung at 16%. According to our latest forecast, we believe offline channels will capture 55% shipment share in 2022.

This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage and analysis by price band. It also gives the top five models for top OEMs according to their market share.

This premium version of the report deep dives within channels, OEM strategies and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, etc.

Table of Contents:

• Market Overview
• Key OEM Strategies
• Pricing Analysis
• New launches Analysis
• Spec Analysis
• Channel Analysis: E-commerce and Offline
• Major OEM Promotions
• Key Market Trends
• Market Survey
• Make in India

Number of Pages:115

Published Date:May 2022