It always fascinates me how quickly the technology industry is evolving as the power and momentum shifts away towards broader, deep-rooted horizontal platform companies. When you look at different platforms: mobility OS – Google has an undisputed reach, retail – Amazon is burgeoning with digital commerce, social – Facebook is painting a richer social graph for billions of users, communications – WeChat is growing into an important communication and engagement platform, similarly location
HERE is pioneering the smart location and mapping platform
上周我们有机会花一些时间with the HERE mapping champions and think-tank in London and Berlin understanding HERE's platform, go-to-market and marketing strategy. Nokia's mapping unit HERE is transforming into much more than a mapping platform. HERE until now had been in shadows of Nokia Devices & Services division which was acquired this spring by Microsoft. Automotive OEMs and the internal Nokia D&S unit were some of the HERE's biggest clients. But with the spin-off of D&S, HERE as a company has become more independent and agile to go after newer companies needing a location platform to power their offerings…