Overview:

Smartphone shipments in India grew 13% YoY and 3% MoM to reach highest ever July shipments of 13.7 Million driven by monsoon offers, new launches. Sell-in also increased as some of the brands have already started their festive season planning. Smartphone penetration by shipments reached highest ever in July 2019.

In July 2019, online channel share continues to increase with 41% share in the month, registering a 45% YoY growth. Brands are focusing on following a diversified channel strategy. Brands such as Realme and Asus, which were online-focused, are steadily increasing their offline presence.

This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage and analysis by price band. It also gives the top five models for top OEMs according to their market share.

This premium version of the report deep dives within channels, OEM strategies and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, etc.

Table of Contents:

• Market Overview
• Key OEM Strategies
• Pricing Analysis
• Price Cut Analysis
• Spec Analysis
• Channel Analysis: E-commerce and Offline
• Major OEM Promotions
• Key Market Trends
• Market Survey
• Make in India

Number of pages:97

Published Date:Aug 2019