Germany: Smartphone User’s Choices and Preferences with Impact of COVID
Overview:
To understand the latest smartphone consumer behavior, we conducted a multi-country consumer research study (including Germany). The responses belong to a heterogeneous group in terms of age, monthly income, gender, and occupation. This report covered the Germany smartphone consumer behavior including past purchase history, future purchase intention, the effect of COVID-19 on smartphone purchase intention, spending on apps, etc.
Table of Contents:
- Summary
- Past Purchases
- Purchase History
- Spent on Current Phone
- Location of Purchase
- Top Source of Information
- Satisfaction & Dissatisfaction
- Current Phone Satisfaction Level
- Future Purchase Preference
- Future Brand Preference
- Factors Influencing Future Purchase Decision
- Future Spending Preference
- 定位为未来的购买
- COVID-19 Pandemic Effect on Consumer Buying Behavior
- Effect on Smartphone Buying Plan
- Effect on Smartphone Budget
- Attitude towards China and Made-in-China Products
- 美联社支出ps
- Monthly Spending on Apps by category
- Appendix
- Methodology
- Demographics
Number of Pages:38
Author:Arushi Chawla
Published Date:August 2020
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