The Challenge
A new rising global tech company was reinventing an old market that had been neglected ever since the smartphone era. However it was rejuvenated by a breakthrough solution from the company. It was unclear if this was just temporary or it had legs. Many participants were sitting on the fence.
Our Approach and the Result
We saw an opportunity but it was not well proven or publicized. A Market Assessment & Opportunity Analysis Whitepaper would be the ideal approach. With our expertise in Emerging markets and devices we could easily size the opportunity with hard facts. Our model level tracking with coverage in 60 countries on a monthly basis enabled us to pinpoint where the opportunity truly was and what was required to succeed in this space.
Our report was widely quoted for its uniqueness and information. Within the span of 3 months our client received investments exceeding $30M in total from investors around the world.
The Challenge
A top global component manufacturer has a major design win with its main client, a top ranking smartphone OEM. But the deal is not profitable as it has problems with the production plans for the client. Component orders are frequently changing and sometimes even cancelled after the initial batch is delivered.
– Why are the orders falling short of expectation?
– How can the forecasting be improved?
Our Approach and the Result
The problem was the client, a smartphone OEM had not been providing accurate information of the sales of the model. Production, sell in shipments and sell through sales are all different numbers. We tracked down the actual sell through of each model where the component was used and calculated the inventory level of the model and smartphone brand.
Sell through of the main smartphone model was reaching only 30% of the level of production and 50% of the sell in even after two months of sales. This was the sign of a major flop. We warned of a possible cancel in component orders and sure enough the second batch of components were cancelled in the following month.
We helped our component client to understand and accurately forecast the sales of a key flagship smartphone model. This was through our understanding of 5,000+ models sold in more than 50+ countries in the world, tracked on a monthly basis.
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Check our reports here
The Challenge
A major mobile operator has plans to launch a new technology first of its kind in the market ahead of competitors.
* It needed help to find a market for this new technology
* It also needed a strong market message and launch pad
Our Approach and the Result
Our experts who have been dealing with technology, applications and services in the mobile industry provided a detailed example of previous cases in the industry.
Rigorous examination of data and a series of interviews lead to the most obvious opportunities. After sizing the market opportunity a long term plan was created.
A major international event was chosen as the launch pad for a marketing campaign and an execution plan was carried out successfully.
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The Challenge
A new company enters the smartphone market with plans to reach the top 10 in just a handful of years.
*市场应该优先考虑的features.
* How will they address the gap in the market with which strategy.
Our Approach and the Result
我们推荐一个正在进行的年度支持服务s the market was too dynamic for a one-time solution. Rapid adaptation to new technologies and competitor marketing was needed.
We provided a short term plan as well as long term overview of the market trends after going through a scan of 40 countries around the world and analyzing the sales trends of tens of thousands of smartphone models.
The client was fully supported to sail onward with assurance.
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Software company hits a wall with its product
The Challenge
This company was a spinoff of a large multinational and had a finished software product but not a business model. It needed a clear proposition and clients to guarantee its continuous growth momentum.
Our Approach and the Result
We examined the core competencies of the software and made an objective assessment. The issue lied in other areas where we recommended partnerships which be able to build an ecosystem and platform -based approach. At the end we made real business cases by facilitating meetings with such potential partners and seeing the execution process.
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Customer Testimonials
For us as new-business developers and company-builders a thorough assessment of the market-size and its drivers is always the final factor in a go-/no-go-decision, and Counterpoint’s insights into the mobile and smartphone industry have been extremely helpful for setting up our first operations in Asia.
Counterpoint’s strengths are their clear and far-sighted insights into the developing market for connected devices and ecosystems. They actively ensure they maintain a detailed understanding of HERE’s capability and strategy. This combination means their insights offer real value to our business and are widely appreciated across our business.
The data and analysis provided by Counterpoint is unparallaled in terms of granularity and preciseness. We did not hesitate to choose Counterpoint after the initial briefings. The client support is also excellent, very approachable.